The Beer Consumers On-going Acceptance of Being Robbed - Ignorance Is Not Bliss!!

For reasons I will never understand, for years draught beer consumers in BC have blatantly been ripped off

and consumers have accepted this practice without much complaint.

The majority of time we are confronted with the decision of whether or not to order a draught beer, we are being forced to so with out being given the basic information to make an informed decision.

How much beer is being offered per serving? What is the strength of the beer? How do I know I am getting what I ordered as far as a serving size?

These are all basic pieces of information we, as consumers, should be supplied before we even order the beer and take our first sip.

Yes, I am on about the serving size issue that exists in this province, the same one that has existed for decades. Check out this Vancouver Sun newspaper article from January 29, 1958 (3rd page over under headline "Beer Glass Plimsol Line Is Half Inch From Top") where the then president of the BC Restaurant Association, J.J. Custock, pointed out draught beer consumers were, in many cases, "being robbed".

Custock's advice at the time, if consumers were not getting their full measure of beer in their glass they should "get up and walk out" of the establishment. Although this is good advice, I propose consumers take things further and begin to stand up for their rights.

Due to the fact that the government and the Liquor Control and Licensing Branch (LCLB) will not step in the enforce their own rules and protect consumers' rights and because we, the draught beer consumers of BC, are such a passive and willing-to-be-screwed-over bunch, it has become the norm for licensees leave their patrons in the dark in regards to how much beer they are serving. And even when serving sizes are established, they are often misrepresented, whether intentionally or not, leaving the consumer with less than they think they have in their glass.

Last week the Campaign for Real Ale (CAMRA) of BC relaunched their Fess up to Serving Sizes (FUSS) Campaign, sending off a letter to various politicians & a press release to various media outlets in BC advocating for the protection of basic consumers' rights and the enhancement of public safety.

CAMRA BC has beefed up and expanded their campaign - originally FUSS pushed to have the LCLB enforce their legal requirement for licensees to either post, or keep handy, a serving size/price list for all alcoholic beverages they serve, which must be produced upon request by a consumer - by adding that the alcohol content of beer (ABV) should be included on the serving size list and that draught beer glassware should have a "fill-to-here" line, known as a plimsol line, so the consumer knows they are getting the pour they ordered.

By enacting legislation requiring a serving size-ABV list for all draught beer and marked glassware, consumers will be able to make informed decisions about what they are ordering so they can determine:

• if they are getting value for their money
• just how much alcohol they are consuming
• whether they should be driving their vehicles or not based on exactly how much alcohol they have consumed
• if they are over consuming according to Canada's Low Risk Alcohol Drinking Guidelines
• whether they are getting what they paid for

Servers and licensees will also be more informed as to just exactly how much alcohol they are serving their customers and better be able to judge whether they are over-serving or not. With the new liquor policies about to be enacted, more legal responsibility will be placed on the licensees and servers, making them possibly financially liable if someone leaves their establishment after having a drink and gets into trouble due. BC is looking to enact a "last drink" style of legislation that puts the onus of responsibility on the establishment that serves a consumer their last drink, which means licensees will have to be more vigilant as to whether a consumer has been drinking prior to arriving at their establishment. This makes it even more important, as a licensee or server, to monitor just how much alcohol they are serving.

I don't know how many times I have spoken to bartenders and servers who have absolutely no clue as to the size of glass they are serving or the strength of the beer! It makes quite a difference to a person's blood alcohol level if they are consuming 16oz of 7% beer over 12oz of 5% beer!!

It also impacts the wallet significantly being offered a 20oz pour (pint) and being served a 16oz sleeve. When the bill comes and states you owe $10, try paying $7.50 and see how far you get!!

This campaign was originally launched in 2011, when I was president of CAMRA Vancouver, and FUSS worked its way all the way to the BC Legislature, but Rich Coleman, then overseeing the province's alcohol portfolio, did not care that consumers were being ripped off. Coleman basically stated that the LCLB gets very few complaints from the public about this issue and when they do, they investigate, but otherwise it was up to the licensees to police themselves.

I had several e-mail communications with then LCLB General Manager, Karen Ayers and she brushed the issue off as unimportant, even though she stated preventing over-serving was a LCLB priority, which, if CAMRA's ideas were implemented, would be far less likely as both consumers and servers would know exactly how much alcohol was being served. Ayers did state that she would "remind" licensees and liquor inspectors of their obligations via the LCLB's newsletter, but I never did see any evidence that she did so and when I talked to a liquor inspector, one known for being an unreasonable hard-ass who looks for any excuse to hassle licensees, he denied ever having any direction to enforce this policy.

Coleman and Ayers have moved on and others are now holding the reigns of power related to overseeing and enforcing alcohol policy in BC on so hopefully they will see the importance and practicality of these suggested changes.

I took a lot of abuse from a small segment of licensees when FUSS was first launched in Vancouver and I know they will again complain CAMRA is misguided, but to be perfectly blunt, I really don't give a shit. This is about consumers' rights, not licensees' rights. The playing field has been slanted in the direction of licenses for longer than I can remember and unscrupulous and/or uncaring licensees have been taking advantage. I can hear licensees stating this will cost them money, but no, it will not as producing a printed list or having a chalkboard list costs next to nothing and glassware could be phased in over a two-year period, with current glasses being replaced with plimsol-lined glasses as the establishment replaced glassware, which happens constantly due to breakage, wear and tear, theft, etc. As well, branded glassware should not be impacted and you only have to look to Europe to see that plimsol lines have been ingenuously inserted into brand logos or placed elsewhere on fancy beer glasses without impacting the branding.

In other parts of the world I have visited, not being given the information about how much beer you are ordering, how strong that beer is and then not being given the measure you were told you would receive, would cause great unrest among consumers. Here, we accept this practice while grumbling into our sleeve glass of undetermined size about being short-poured and ripped off.

Complaints about serving sizes and getting short-poured is still the Number One complaint I receive from consumers but if consumers really want to evoke change, they have to force the issue and take Coleman's statement, that the LCLB will investigate if they get complaints, to heart. The LCLB are obligated to investigate. Instead of complaining to the person next to you at the bar, or passivity accepting "getting robbed", take 30 seconds to send an email to the LCLB & Justice Minister (see addresses below), naming the establishment, time, date and issue.

Remember, this is not about pushing for the return of the pint! FUSS is about getting licensees to inform consumers exactly what they are offering and then delivering on that promise.

If this issue is important to you, take matters into your own hands and defend your consumer rights. The LCLB will not act in regards to this matter until directed to by the government and the government will not direct them to act until consumers become a pain in the ass for the politicians.

It is up to us to force this change. What do you have to lose...other than the continued practice of being ripped off?  

E-mail complaints to:
Douglas Scott - General Manager of the Liquor Control & Licensing Branch
douglas.s.scott@gov.bc.ca
Suzanne Anton - Justice Minister & Attorney General
JAG.Minister@gov.bc.ca

Use social media

Take a photo (or video) of your less-than-a-20oz-pint next to the sign that says “pint” and email or tweet it to @VanEastbeerblog, @CAMRABC @CAMRA_YVR along with the hashtags #FUSS and #servingitwrong and CAMRA & VanEast Beer Blog will help spread the word.

Open Letter to CAMRA Vancouver Membership

Last Friday, when I read the media release from Rich Coleman's office announcing changes to BC liquor laws, I felt proud to know that CAMRA Vancouver had a hand in bringing those changes about.

CAMRA members, you may not realize it, but we, as a consumer advocacy group, did play a role in educating politicians about the issues and did put pressure on the government to make these changes regarding both tied houses and the on-site tasting room-lounge consumption areas. These changes specifically benefit craft beer consumers and they were issues that were particularly targeted by your executive over the past few years. We may not have been the major players that helped prompt these changes, but I, as a past president can tell you we were definitely in the mix.

Although every member may not have played a direct role, or even known what was going on with the executive in regards to advocacy, they did play an indirect role in that CAMRA Vancouver was able to state to both government and bureaucratic officials in various communications that we were representing a group of concerned consumers that numbered close to 800 members. As such a large group, and one that continues to grow and expand, those in positions that can make decisions to effect change have to pay more attention.  Your support and membership in CAMRA Vancouver gives those advocating on behalf of your consumer rights more strength, legitimacy and power.

Our voice in regards to tied houses was heard loud and clear, starting with then President Martin Williams's letter to the Liquor Control and Licensing Branch in Feb/11 voicing CAMRA's concerns about completely deregulating tied house and trade practice laws.

Myself and former CAMRA Vancouver VP, Dieter Friesen, took CAMRA's concerns forward again about a year later to then alcohol critic, NDP MLA Shane Simpson. That meeting led to CAMRA Vancouver arranging for Shane to tour three breweries in his riding to meet with brewery representatives and talk about their concerns and what changes would benefit their businesses. One of the topics that was discussed was tied house rules and how having some sort of controlled-limited tied house opportunities for some small breweries would be beneficial for businesses and consumers alike.

This original meeting and tour led to Mr Simpson raising the subject of tied house restrictions in the BC Legislature bringing the issue to the attention of Rich Coleman, minister responsible for LCLB/LDB. CAMRA Vancouver then arranged a second meeting with Mr Simpson and players in the local craft beer industry to again discuss pushing for some modifications to the tied house laws. The tasting lounge, on-site consumption issues was also discussed at this meeting. Mr Simpson once again wrote a letter to the LCLB querying as to what was being done in regards to tied houses and pushing for limited allowances for tied houses to exist.

CAMRA Vancouver has also been liaising with other advocacy groups such as Modernize Wine and The Campaign for Culture and these meetings were very informative as all three groups were able to share information and coordinate on issues where we have common concerns such as tied house deregulation. We were looking at moving forward together to some degree, but that need, in regards to tied houses was nullified by last Friday's announcement.

In regards to the on-site consumption and lounge laws, CAMRA Vancouver did play an active role in contacting many craft breweries to help them coordinate and encourage them to write the LCLB when the call went out for consultation last June. This coordination helped prompt a huge response from the industry which led to the government making the changes to bring breweries and distilleries in line with wineries in regards to on-site consumption opportunities. Pushing to get the craft beer consumer and the craft beer industry the same rights and freedoms that the wine consumer and industry enjoy has been something CAMRA Vancouver has been hammering away at in communications with the LCLB and the Liberal Government. This one change to the law gives me hope that if CAMRA Vancouver, CAMRA BC and the CAMRA membership keep advocating for the same rights, freedoms and privileges that wine consumers enjoy, one day corkage for beer and inter-provincial importation of Canadian craft beer, with no provincial markup on cost, will be allowed as it is for wine consumers.

CAMRA BC and CAMRA Vancouver were also among the throngs protesting about the proposed privatization of the LDB warehouses. Letters were sent to many Liberal politicians and to the LCLB voicing our concerns about how the move may negatively impact consumers. I was asked to appear twice on CKNW radio to represent CAMRA and talk about these concerns as well, raising awareness as to how this move may be bad for consumers. As you all know, the government eventually trashed the idea to privatize and backed away. The huge outcry and protest from various groups, including CAMRA, the only group speaking on behalf of the craft beer consumer, played a major role in the privatization idea being abandoned.

Be proud CAMRA members, we have accomplished a lot the past few years. I have no illusions that we have been solely responsible for any of these positives changes as there have been many different groups lobbying the government both publicly and behind closed doors, but I do believe 100% our group has contributed to the push towards reforming our outdated liquor laws. Continued CAMRA growth will bolster numbers and provide CAMRA Vancouver and CAMRA BC with more money to educate and advocate and continued-increased support of our executive will help CAMRA Vancouver be more successful in their quest to protect the rights of craft beer consumers.

Because at its core, that is what CAMRA is all about: educating about craft beer and advocating on behalf of craft beer consumers. We are more than just a beer drinking club and whether you realize it or not, by supporting CAMRA Vancouver, you are making a difference and are apart of the solution.

Just think about what a difference we can make as an organization if we as members all commit to being more engaged, to answering our executives call to support campaigns, participate in social media blitzes and get more involved. It only takes minutes to make your voice heard and the more voices heard by the government, the more they are likely to listen.

That's How it is Done - Paying Attention CAMRA Members?

If you have any interest in the BC craft beer scene and have any sort of connection to social media, you will know that there has been a bit of controversy stirred up by a recent post by Barley Mowat involving who Steamworks Brewery owner Eli Gershkovitch and the trademarking of Cascadia in regards to brewed alcoholic beverages.

The post caused a huge backlash against Eli and Steamworks from the local craft beer community who took to social media in droves to voice their displeasure regarding the whole situation. The reaction to Barley Mowat's post was swift and fierce and, even though it was not always on point, or in complete understanding of what was going on, prompted a quick response, which you can read here, from "The Steam Team", who were forced into damage-control mode as the good reputation of Steamworks was being unmercifully bashed.

Every action has a reaction. 

Action: Eli requests local brewers not use "Cascadian" when naming, labeling, marketing Cascadian Dark Ales. 
Reaction: Local craft beer breweries start renaming their Cascadian Dark Ales weird names which peaks Barley Mowat's curiosity and prompts his post.

Action: Local craft beer enthusiasts are outraged after reading the post and take to social media to voice their displeasure with Eli and Steamworks creating a whirlwind of bad PR for Steamworks.
Reaction: The Steam Team respond, explaining their position, a touch late I might add, and implement some damage control measures by offering up a resolution in an attempt to save face and pacify the angry mob.

This is how it is done folks. That is how you support a cause to effect change. 

I hope craft beer consumers, particularly CAMRA BC, CAMRA Vancouver and other CAMRA branch members took notice. If craft beer consumers want to effect change to the laws and get the same governmental considerations wine consumers do, they need to be just as vocal, angry and active, targeting the LCLB and Rich Coleman, as they were yesterday in regards to Barley Mowat's post. A focused campaign with huge support will be more likely to prompt a positive reaction from government than not.

Think about it, who is more reactionary than the government?

The is absolutely no value in CAMRA BC having over a 1,000 members if 950 of them are passive and do not support their organization's actions past paying $25 a year for a membership. If CAMRA Vancouver had received the same type of vocal and passionate social media support for their FUSS and BYOCB Campaigns, Coleman, LCLB General Manager Karen Ayers and licensees may have taken CAMRA's positions more seriously. 

Just saying.... 

My Thoughts on the New CAMRA YVR President

A few weeks back I wrote about the resignation of Martin Williams from his position as president for CAMRA Vancouver and in that post I suggested that the next CAMRA YVR President would have to be a strong leader, able to keep the momentum moving forward at this pivotal time in the organization's history.  I wrote the next leader needed to be, "an energetic, focused and knowledgeable person willing to lead and motivate the CAMRA membership at large," in order to continue CAMRA YVR's growth and development.

Well, I hope I didn't raise expectations to high in regards to what was required of the next CAMRA YVR prez because, as it turns out, I am that person.

Talk about setting myself up!

When I wrote that post, I had no idea I would be filling the position. Being named president comes as a bit of a surprise to tell the truth. Being nominated didn't surprise me because I had let the remaining executive know I was interested, but I was sure that there would be strong competition from multiple others. There are some strong leaders in the Vancouver craft beer community, many of which I thought might like to put their stamp on CAMRA YVR during this exciting period of growth. In the end, I am not in the position because I was the best person, or convinced the executive and the membership I was the right person, I am there because I was the only person who, when asked to accept a nomination, responded with a "yes". But at this point, it does not matter how I got there, only that I am now in a position to make a direct difference working with the executive on behalf of the CAMRA YVR membership.

I am a little nervous about how it will all go, especially at the start. It is always hard joining a team in mid-season but due to the fact I have been actively involved in the Advocacy and Policy Meetings and am good friends with Martin, I have some idea what I am walking into. I do have strong opinions and tend to voice them more often than not, just ask my wife. But, I believe years of experience being in leadership roles has taught me to be open, flexible and to listen to others, even if their ideas and beliefs are not in sync with my own.

Many of my thoughts about what CAMRA should and could be here in Vancouver and in the bigger picture, BC, are similar to Martin's. I think the biggest similarity is that both of us feel that the membership has to be active, involved and engaged in the actual advocacy and education portion of CAMRA's mandate. Supporting craft beer and real (cask) beer is as easy as buying and consuming it, but advocating and lobbying for changes to the status quo here in BC regarding the liquor industry, specifically how it relates to the consumers of craft beer, will be arduous and tedious work. It takes energy, focus, careful strategy and numbers, as in a substantial enough amount of people to make the politicians take notice.

I am a believer that CAMRA Vancouver needs to continue to grow and must become more focused and active as an advocacy consumer group to be effective. I would like to see CAMRA Vancouver executive continue to move in the current direction of trying to motivate and activate its membership. I would also like to see CAMRA Vancouver working in concert with CAMRA BC and the other CAMRA chapters in this province to formulate a plan and create one strong voice that cannot be ignored.

But before CAMRA can become an effective and successful consumer advocacy group in this province, it must increase its membership, develop political connections and insert itself into the political realm. Organizing beer festivals, beer bus trips and securing 10% discounts at local establishments are activities that CAMRA should continue to carry out for their membership but I feel CAMRA here in BC can be much more than that and can actually effect positive change for the craft beer consumers of BC. CAMRA can set standards and be leaders in the local craft beer community, being proactive instead of reactive & passive. Craft beer consumers deserve to be acknowledged, considered and should not just accept the status quo, unless of course, they are satisfied with the status quo. If the membership is not willing to do so, then CAMRA YVR will never been seen by outsiders as more than a beer appreciation group for beer snobs and beer geeks.

Unfortunately, many do hold this perception of our group and CAMRA must change this perception. The membership needs to continue to grow and,  in fact, I believe this is key as those who are in position politically to effect change to our liquor laws and taxation will take notice quicker if CAMRA's numbers are in the thousands as opposed to the hundreds. At times, I think that those in the craft beer scene lose sight of the fact that they are a distinct minority and there are many among those who love craft beer here in this city who are not CAMRA members, many by choice. CAMRA must work hard to try to enlist these folks to join the cause and must work even harder to try to introduce those outside the craft beer scene into the fold and encourage them to join CAMRA to try to effect the changes we all want to see.

These are some of the ideas I have in regards to CAMRA here in BC and CAMRA YVR in particular. Time will tell in regards to how well my ideas, hopes and wishes for the group melds with those of the membership and the existing executive already in place. In the end, it is not about me and what I want, but about what the membership wants. If it turns out that there is no will to go beyond organizing festivals and going to cask nights to socialize, my time as president may be short and I will move on to do what I do.

Having said all that, we have to remember that this is about craft beer. We are not charged with curing cancer, stopping world hunger or initiating world peace. We all have families, friends and lives out in the real world and must always remember to maintain that balance. What CAMRA is doing is important, but should be kept in perspective in regards to what we hold dear in our lives. Along those lines, I will continue to blog as I enjoy the process of looking into issues, researching, writing and advocating. If you are a regular reader of my blog, you can continue to expect the same erratic, all-over-the-map approach. When I started doing this, I had no idea what blogging was really about...many will say I still don't.

So, the journey as prez begins. Please feel free to let me know what it is you would like to see happen for CAMRA YVR. If you are not a member, please consider joining up and getting involved. Together we can make our voice be heard.

And remember, advocating, effecting change are better enjoyed with a great craft beer in hand.