BC Craft Beer News Publishes 1st Edition!!

British Columbia craft beer folks may have noticed  a new publication lying around their local craft beer friendly spots over the past few weeks with the BC Craft Beer News (BCCBN) having published
their first addition which is currently being distributed to as many craft beer friendly locales as possible around the province.

The publication, launched by craft beer lovers Kenn Dubeau and Julia Chalifoux, is, according to the introduction in the newspaper, "dedicated to the promotion, growth and enjoyment of craft beer and brewing culture in BC," and features contributions from many well-known personalities from the BC craft beer community including the Thirsty Writer, Joe Wiebe, who is currently touring the province promoting his new book, Craft Beer Revolution: The Insider's Guide to BC Breweries , and well-known beer blogger/rantmaster extraordinaire Chuck Hallett, better known as Barley Mowat.

See below for a complete list of contributors for the first edition.

"I think the timing for BC Craft Beer News is right," wrote Chalifoux in an email to VEBB. "There is a lot going on in the world of BC craft beer (and spirits and cider) at the moment. Having a dedicated source by which people can be informed, educated, entertained, heard and have the opportunity to connect is very important."

The BCCBN has printed 15,000 copies for their first edition, which, as the name alludes to, focuses on BC craft beer, but not exclusively so. Page 12 is dedicated to craft cider, with an informative article by Cinder Monger. Future editions will also include articles about the BC artisan distillery industry as well, as the newspaper understands that those who are interested in craft beer recognize quality products and most likely support the other local craft alcohol industries.

But make no mistake, this is a BC-based publication focusing on our vibrant and growing craft beer industry.

As Joe Wiebe states in his book's introduction, "welcome to the revolution".

BC Craft Beer News contributors (in alphabetical order):

Chris Blanchette, Joanna Chabot, Adam Chatburn, Lundy Dale, Ari Giligson, Rick Green, Chuck Hallett, Lynn McIlwee, Cider Monger, Paddy Treavor (VanEast Beer Blog), Joe Wiebe, Rebecca Whyman (Beck's Beer Blog), Kevin Wood

Communities where BCCBN can be found (complete distribution list will be made available ASAP)

Cranbrook, Creston, Fernie, Invermere, Kimberley, Nelson, Pemberton, Powell River, Rossland, Squamish, Trail, Vancouver, Victoria, Whistler

Interested in distributing the BCCBN, contributing, advertising or receiving a copy, contact julia@bccbnews.ca

Love-In at City Hall

The smile on Mayor Gregor Robertson's face and sigh of relief from Brassneck Brewery's Nigel Springthorpe Tuesday night said it all.

Vancouver City Council had just embraced the idea of on-site lounges in breweries with open arms.

As most of you reading this know, Vancouver City Council voted unanimously to amend zoning and development by-law to accommodate lounges as an accessory use to breweries and distilleries. 

In layman's terms, they voted to change zoning by-laws to allow us to drink beer in lounges located on-site at breweries.

This massive step forward for the craft beer culture in Vancouver came at us travelling at lightening speed with the motion put forward April 23rd, a mere 11 weeks ago, by NPA Councillor George Affleck to have, "(City) staff report back to Council on the required changes to the relevant regulations within the City of Vancouver that would permit micro-breweries, wineries and distilleries on industrial land to sample products produced on-site, thus being consistent with provincial liquor policy," which was debated and passed that night. Since that time city staff looked at what needed to be done, came up with recommendations, presented them to council who approved the recommendations and Tuesday the whole process came to and end with the public hearing.   

Much of the reason for this is that the City and brewery representatives have basically been on the same page since the motion was tabled. This fact was highlighted several times during the public hearing with Brassneck co-owner Conrad Gmoser thanking the mayor and his council for being so accomadating and with the Mayor Robertson and several councilors thanking the brewers for being so darn nice and easy to work with.

Both sides met twice in consultation meetings which by all accounts, went very smoothly and without much, if any, conflict. Even though I did not attend the meetings, I may have been the only source of aggravation, as I was told by a few who attended the first meeting that staff from the mayor's office asked the brewery contingent if any of them knew who Paddy Treavor was, probably as a result of my open letter to Mayor Robertson and City Council, which was described by Clr Affleck as "nasty", and my subsequent meeting with George Affleck who responded to my letter by contacting me.

It has been a pleasure to see all the Vancouver craft breweries band together and forget about competition for a few moments to work on getting this passed whether they were planning on having a lounge or not. 

It was great to see Vancouver City Council play nice with each other and work quickly to get this done.

And it was great to see the local craft beer supporters come out of the woodwork to support this motion  when possible opposition came into the picture this past weekend and myself, Barley Mowat and CAMRA Vancouver started rallying the troops. That cry for support resulted in 773 form letters, sent by supporters via Barley Mowat's blog, and 58 individual letters, sent in over a 48 hours, clogging up the city clerks in-box.

And as a result of everyone playing nice and getting along, almost everyone has basically gotten what they want in what I have described over and over as a win-win-win situation.

Clr Affleck, the only NPA councilor on City Council, received overwhelming support from the Vision Vancouver-heavy council and had his motion passed, which he joked, "hasn't happened very often".

Mayor Robertson, who was joking and laughing at the end of the meeting and his Vision council will be remembered as the gang that brought beer lounges to Vancouver.

The brewery owners and brewers, well, they are still pinching themselves to make sure this isn't still all a dream.

Consumers are giddy and just itching for these lounges to open.

The only group that really didn't get what they wanted were the "possible threat" I mentioned, Campaign for Culture, who although they support the idea of lounges in breweries wholeheartedly, did not support this motion as they felt it was too restrictive.  As a result of their opposition to some of the restrictions, they started an email campaign of their own which resulted in 70 form letters being registered in the "opposed" column.

But even they walked away from Tuesday's public hearing smiling as two of the three restrictions they want lifted, hours of operation and the amount of special events that can be held, are to be reviewed in a year's time and if things look good, could be made less restrictive. The only restriction CFC wanted lifted that council refused to look at was size of the lounges which will stay fixed at 80 sq metres.

Even I came out a winner, as Mayor Robertson thanked me for bringing this issue to City Council and did not throw one single brick or sick one single security guard on me during the evening.

But come to think of it, know he knows what I look like...

For those of you who have lots of time on your hands, I have added the links of the City's presentation to City Council, which outlines everything you need to know about this subject and the changes being made in a PowerPoint presentation. I have also linked the video broadcast of the whole public hearing where you can see exactly was said by all parties.

And on that note, I promise not to blog on this subject again until I actually have a beer in one of these highly anticipated lounges...

Presentation
http://former.vancouver.ca/ctyclerk/cclerk/20130709/documents/phea4presentation.pdf

Video of meeting
http://cityofvan-as1.insinc.com/ibc/mp/md/open/c/317/1202/201307091745wv150en,005

Vancouver Approves On-Site Lounges in Breweries - Provincial Red Tape May Delay Openings For Several Months

Last night the City of Vancouver took a huge step forward in modernizing their liquor policies by unanimously approving zoning changes to allow breweries, distilleries and wineries to have small, licensed lounges on-site where they can sell their products to be consumed. 

The by-law changes removes the roadblocks (read here) in Vancouver that were preventing breweries from taking advantage of a recent provincial liquor policy changes allowing breweries and distilleries to apply for endorsements to their manufacturing licenses to run on-site, licensed lounges giving them equal footing with wineries who have had this opportunity for years.

As of today, breweries can apply to the Liquor Control and Licensing Branch for their lounge and special event endorsements (see link above)| with the knowledge that they have clear sailing as far as Vancouver City Council is concerned.

That is the good news which has the local craft beer industry and craft beers consumers hoisting a jar of their favourite local brew in celebration.

The bad news is that according to a LCLB spokesperson, "(t)he application process for a designated lounge is similar to the application process for a bar or pub, in that it requires a resolution from local government and the gathering of views from the public.  A general estimate is 7 – 12 months from the time we receive a complete application."

Before we get all up in arms about the proposed 7-12 month wait, it was clear last night that  Mayor Gregor Robertson and Vancouver City Council are totally on board with these lounges and want to see them open ASAP, so there should not be any resistance in the process at the municipal level. But the application (see here) is a seven-page monster which outlines several steps that must be completed with reviews, inspections, more reviews, more inspections...you get the idea.

But for now, we rejoice!

It has been just over two months since NPA Councillor George Affleck met with yours truly (read here) and decided to put a motion together requesting City staff to look into what changes need to be made to allow brewery lounges to exist. In political time, two months is a blink of the eye to get such changes made and Mayor Gregor acknowledged this by thanking Clr Affleck for tabling the motion, Vancouver City city staff for their quick work in putting together the recommendations, the local craft brewers for working so amicably with the City to come to an agreement in regards to restrictions and Vancouver City Council for moving so quickly and to get things done.

Heck, he even thank me for bringing the issue to the attention of Clr Affleck and City Council.

Maybe I didn't have to move to Powell River after all?? 

Stay tuned for a full report about the Public hearing, reactions, restrictions etc...I have to hit the road right now to embark on a two-ferry journey with my wife and three-year-old to head home... I think I am going to need one of these beer lounges by the end of the day!

As a final word, thanks to all who made this happen: George Affleck, Mayor Robertson, Vancouver City Council, local Vancouver brewery folks who work together as a group and with City Hall, Barley Mowat who helped rally the troops, CAMRA Vancouver for getting word out support was needed and to all the craft beer lovers who took the time to write City Council and/or come out to the public hearing.

A job well done!!!

A Look Forward to 2013

Now that 2012 is in the rear view mirror it is time to start looking forward to see what is in store for 2013 for the BC craft beer consumer. The past few years has seen the BC craft beer scene explode but I believe that what has transpired has just been the warm-up for the main event which will totally change the craft beer landscape here in BC over the next few years.

Okay, I will now put on my funny wizard hat, look into my crystal ball and channel my inner Amazing Kreskin to see what is in store for 2013 for BC craft beer consumers with a special focus on the Vancouver area as that is where I am based...

Changes to Laws in the Works
As I announced a few weeks back, it looks like the tied house and trade practice laws are going to be erased from the books and according to the intel I am getting, these changes are happening ASAP. How these changes, if they do indeed occur, impact the craft beer consumer is a point of heavy debate among those involved in the craft beer industry.

Tied Houses: In one camp there are those who believe allowing alcohol producers (i.e. breweries, wineries and distilleries) to also own distribution points (i.e liquor stores, pubs, clubs, restaurants) will allow for deep pocketed producers to buy up distribution and sell only their own product limiting the smaller, less financially able manufacturer from being able to get their products to their adoring public. In the other camp, some believe that by eliminating the tied house laws, consumers will have greater choices, especially in smaller markets, as manufacturers will then have the opportunity to create their own places to sell their wares and licensees will have the opportunity to get into the manufacturing game, producing unique alcoholic treats for their establishments.
Trade Practices: Again, there is one camp that believes that giving deep pocketed alcohol manufacturers the chance to basically buy shelf and tap space or allowing licensees to sell tap and/or shelf space to the highest bidder will cut down on consumer choice as money will dictate selection, not consumer desire-demand. Some also say this practice will drive up prices as manufacturers are forced to pay licensees for the right to sell their products. Others believe that changing these types of laws will have no impact because bribery is alive and well and a common practice here in BC.

To be perfectly honest, these laws (both tied house and trade practice but more so the latter) are being ignored and regularly circumvented in the BC beer industry so it is hard to say if making these common practices legit will really impact things. I think here in the big city, where craft beer has a strong hold, we will not see much change, but deregulating may stop to craft beer craze from growing as quickly in the smaller markets.

Another change to the liquor laws I think we are likely to see sooner than later is one that will allow breweries and distilleries to have licensed lounges and special events areas similar to those that wineries have been allowed for years.You can read about the proposed changes here. These changes are being highly anticipated by many and should allow for a lot more opportunity for craft breweries to market themselves and offer their beers right on-site. It will also allow for smaller, nano-style breweries to operate both in the bigger urban centres and smaller communities without having to worry about packaging or getting their beer to vendors. It might be time to start looking for growler companies to invest in as I think the current growler market, which Barley Mowat writes about here,  is going to take off and explode.

But without a doubt the biggest event in 2013 that will influence whether there are major changes in store for the craft beer consumers of BC is the Provincial Election, slated for May 14, 2013. If the current popularity polls are accurate, it looks like we are in for a change of government with the NDP Party taking the reigns for the next four years. I have heard both personally from a contact high up in the NDP party and from another source who also has NDP contacts, that if elected, the NDP will be looking at reviewing BC liquor laws. Whether this is a major review, which could result in widespread changes to laws that are hindering consumer choice, restricting consumer access, inflating alcohol prices, not supporting the growth of the craft beer industry and generally stifling good times, or just a few tweaks here and there, such as we are currently seeing with the Liberals, is yet to be seen. From what I am hearing now, pre-election, is that the NDP may be looking at a major review and fix of our broken alcohol system. I don't expect them to make that promise publicly, as it is a big one to keep, but lets keep our fingers crossed and hope that they truly have been listening to the BC public and have not just been spouting rhetoric in attacking the Liberals for not making these much-needed changes.

Breweries
A sign of how healthy the craft beer industry is here in BC is the seven craft breweries that opened their doors in 2012, five of those in the Greater Vancouver area, according to Thirsty Writer Joe Wiebe's recent Urbandiner.ca article . Joe is  wired into this type of thing through his constant research on BC breweries so I am going to go out on a limb and say his list is fairly inclusive.

The upcoming year looks to see even more craft breweries open their doors in BC. By my count, there are 10, seven in the Greater Vancouver area, who have announced plans to open and I know of at least four more that are in the planning stages, including the proposed brewpub or brewery at UBC. That estimate could be conservative as I am not as in the know about things that are happening outside of The Lower Mainland-Greater Vancouver and the South of Vancouver Island.

As well, many existing breweries are also expanding their brewing capacity to keep up with demands. Central City, Red Truck and Steamworks are all in the process of building new, bigger facilities. Driftwood has just gone through an expansion at their present sight that has increased production and Parallel 49, who opened last Spring, seem to be in a constant state of expansion to keep up with the demands for their beer. I know Townsite Brewing, in Powell River, is currently installing new fermenters, which will help them keep up with demand and the list goes on and on as to who is growing and expanding. And to make sure that all this increased beer production makes it to market, I have noticed that many of the craft breweries are increasing their sales and marketing teams and attempting to enlarge their distribution areas. This is great news for those craft beer lovers who live outside the craft beer hubs of Vancouver and Victoria. Lets hope these breweries pushing the borders of the craft beer market are successful in spreading the love.

What does all this mean...well, by the end of 2013 we should have much more production of some of the great beers we already love, meaning less shortages of the most popular brews and possibilities for these breweries to expand their distribution and sales. And with the new breweries up and running we will see new beers on the market competing for your craft beer dollar and, judging by the people I know who are getting involved in the brewing end of the industry, there are going to be some great new beers available in the market competing with the already great selection of BC craft beers.


Restaurants and Pubs
It seems everywhere you go these days, at least here in Vancouver, there is at least a few craft beer options on the menu. Rarely now do I need to produce my small bottle of hop oil to tart up my macro-beer because almost everywhere I go I can find decent beer. I was even in the lounge of the Hotel Vancouver the other day and found several Phillips and Driftwood beers on the bottle list. This is great news for consumers and I do not think this trend will slow down as business folks continue to clue in that craft beer drinkers are everywhere, have money and are willing to part with it while out on the town.

In Vancouver, the two most anticipated openings for me are the Craft Beer Market, to be located in the Salt Building at 85 W 1st Ave in the Olympic Village, shouting distance from The Tap & Barrel, the Daniel Hospitality Group's (DHG) dynamite False Creek BC craft beer hangout. The Craft Beer Market is planning on having 140 taps of  draft, many of the craft variety and the DHG are planning on opening a second Tap & Barrel location near the Vancouver Convention Centre, complete with another massive patio and I am told more great BC craft beers on tap.

Advocacy
 The last few years has seen CAMRA Vancouver really raise their game and their profile and I do not see this trend slowing down. I spoke briefly with newly elected President Adam Chatburn at CAMRA Van's AGM and he seemed to speak my language and quickly convinced me he wants to keep on fighting the good fight and keep CAMRA focused on pushing their advocacy and education agendas. This is great news for local craft beer consumers as this upcoming year could be CAMRA's big coming out party if they can manage to get themselves to the table if the NDP do get elected and do commit to a review of liquor laws.

I have also heard rumblings that the BC Craft Brewer's Guild is possibly looking at revitalizing and getting more active and focused. I have long said it is essential that the industry get organized and advocate and lobby hard for themselves in order to get the same treatment that the wine industry does and I really do hope that the rumours I am hearing are true and that we do get a more active and comprehensive craft beer, industry-oriented association because a strong craft beer industry means more growth, which should translate into more selection and more access for consumers.

With all these positive things in the works I believe it is going to be a banner year for the BC craft beer lover. As I said at the opening of this post, I think the explosion we have seen in regards to craft beer locally is nothing compared to what is going to happen over the next few years. Exciting times to be a craft beer lover here in BC!!

VEBBie Awards - VanEast Beer Blog 2012 Year in Review

The fog brought on by too many barley wines over the holidays has finally lifted and the synapses are once again firing so now is as good a time as any to look back at 2012 and hand out the first ever VEBBie Awards. The award winners have been selected by the VEBB Awards Committee, a committee made up of, well, me and like 99% of all awards given out, mean absolutely nothing in the grand scheme of things beer-related or otherwise.

The David Slays Goliath Award

The story of independent business owner Corinne Lea's battle with the LCLB in regards to the Rio Theatre and their liquor primary license set the tone for 2012. Lea applied for and was granted a liquor primary license for the Rio Theatre so they could serve alcohol at over-19, nighttime events and then was told by the LCLB she could not show movies, any time of the day or night, whether the alcohol was locked up or not, because of a decades-old, Prohibition-era law that prohibited liquor licenses in movie theatres. The ensuing public uproar at the ridiculous decision by the LCLB caused a huge backlash that saw support coming from NDP MLA Jenny Kwan, Vancouver City Council, the media, CAMRA Vancouver and thousands of angry citizens and eventually led to the provincial alcohol portfolio being passed from Shirley Bond to Rich Coleman who, after dragging his feet and screwing around with half-measure solutions, did the right thing and allowed for alcohol licenses in movie theatres but not before making Lea suffer due to having her business basically closed down for several weeks.

Things That Make You Go Hmmm Award

This award, hands down goes to the post I wrote entitled "Politics Make Strange Bedfellows" which saw VEBB break the story that the Ontario-only-based chain of liquor outlets called the Beer Store, owned by Molson (49%), Labatt (49%) & Sleeman (2%) had donated over $150,000 to the BC Liberals since 2005. I found it quite strange as to why an Ontario-only chain of beer stores would have such an interest in the BC Liberal Party but when you look at who owns The Beer Store and the fact that the big, national breweries are loosing ground quickly to the smaller, craft breweries.....hmmmm

Jackass of the Year Award

There was a lot of competition for this award but for me, in the end, there was one person who stood head and shoulders above the rest, that being restaurateur Chris Stewart, otherwise known as the Wine Snob. I encountered Mr Stewart while out for dinner with my wife and daughter and was amazed at just how arrogant, insulting and well, downright ignorant this man was. To sum things up, he stated to me, knowing full-well I was the president of CAMRA Vancouver, that craft beer drinkers were not worth enticing to his five restaurants because those who drink craft beer only order yam fries and basically had no idea what good food was all about. 

Political Friend of the Year for the Craft Beer Consumer Award

This award goes to NDP MLA Shane Simpson who, when I made contact with as a result of my CAMRA Vancouver President duties, was the official NDP alcohol critic. Mr Simpson was kind enough to take the time to meet with myself and CAMRA Van VP Dieter Friesen and actually listened to what we had to say. During that original meeting, Shane stated he liked what CAMRA was doing and asked us to produce a top-priority list of no more than three or four issues and stated if they made sense, he would take them forward to Rich Coleman, the Liberal minister responsible for the province`s alcohol portfolio.  And true to his word he did, bringing up CAMRA`s FUSS Campaign, the Bring Your Own Craft Beer campaign and the tied house and trade practice issue in the BC Provincial Legislature. Shane also wrote several letters to both Coleman and the LCLB in support of issues brought to him by CAMRA and members of the craft beer industry and also took the time to meet with myself some of the local brewers who have their breweries located in his riding of Vancouver Hastings. 

It was also Shane who, in July, put the Provincial Liberals under severe pressure in regards to their ill-fated warehouse distribution privatization plan by making public 39 pages of documents that showed the Liberals had no plans to privatize the liquor distribution warehouse system until approached by Excel Logistics personnel, who happened to be very interested in taking over BC`s alcohol distribution as they had in Alberta ans who had hired Liberal insiders to lobby for the privatization. 

Political Enemy of the Year for the Craft Beer Consumer

Rich Coleman, that man just does not give a shit about the BC craft beer industry or the BC craft consumer...enough said.

Best Supporter of BC Brewed Craft Beer Award
This past year Tap & Barrel restaurant opened up in the Olympic Village on the south side of False Creek. Besides having a killer patio that will be the envy of every other restaurant in the city next summer, they have a great 24-tap selection of craft beers all from BC breweries! I know that the Alibi Room, St Augustine's and a handful of other establishments have more taps and a better selection, but none are exclusively BC beers. I love the fact that the Tap & Barrel gang are sticking local and letting our great BC beers take centre stage...I wish more places would follow suit.

Whistler Blower Award
Journalist Bob Mackin, without a doubt, was the single biggest reason the province's liquor warehouse distribution system did not get sold to Excel Logistics, a company that had been lobbying and Liberals for years and who had basically, using Liberal insiders, talked the Liberals into thinking it was in the government's and public's best interests to privatize. Despite the fact almost everyone but Excel and the Liberals were against the move, Coleman and the Liberals plowed forward but with his series of posts hash tagged #Liquorleaks, Mackin led the charge of protest, went at the Liberals relentlessly with some stellar investigative journalism and exposed what NDP MLA Shane Simpson called a "tainted process".

Biggest About Face Award
Due to the above mentioned Bob Mackin, Shane Simpson along with many other journalists and special interest groups, the Liberals quietly announced they were dropping privatization plans for their liquor warehouse system while announcing having reached a tentative agreement with BCGEU in regards to a new contract.This announcement, hidden in the tentative agreement with the unionized government workers came out of the blue, just like the announcement to privatize did some seven months earlier. No real explanation was ever given as to why the plan, which had been heavily defended despite huge criticism from almost everyone, was dropped like a hot potato.

Biggest Shitstorm in the Local Craft Beer Community Award
Probably the worst kept secret in the BC craft beer community was exposed by blogger Barley Mowat in his post "The Grinch Who Stole Cascadia" when he wrote about how Steamworks owner Eli Gershkovitch was attempting to stop other craft breweries from using the descriptor Cascadian Dark Ale as he had trademarked the word Cascadia some years back. This blog post caused a shitstorm the likes that have never been seen before in the local craft beer community and resulted in a ton of negative, on-line bashing of Eli, Steamworks and the evils of corporate greed. For me, the actions of Eli and his "Steam Team" were a sign of how the local craft beer community is changing as the stakes get higher and the competition grows.


Well there you have it folks, the VEBBie Awards. It has been quite a year and there has been so much to write about. I only touched the surface of what is going on in the BC craft beer scene and now that I no longer have the responsibilities of being CAMRA Vancouver President, I hope to dedicate more time to this blog and writing. The readership of the blog has really grown and the more I write, the more I get people contacting me with great story ideas and inside tips about what is going on. Keep the flow of information coming and I will do my best to do what I do, which is offer up my rantings, ramblings, ideas and opinions in relation to the politics of the BC craft beer scene.

Cascadia-gate - Is This Really a Consumer Issue?

I don't think I have ever seen a reaction as fierce and as widespread to any issue related to the local craft beer scene as I saw this past week in regards to what I like to now call Cascadia-gate.

It seemed, with some of the posts and comments I read on Facebook, reddit, etc., that some craft beer consumers took it personally that the term Cascadia had been trademarked in regards to "brewed alcoholic beverages namely ale and lager...beer, malt liquor, stout, porter and lambic".

But, to tell you the truth, I don't really understand some of the venom and, quite frankly, the mob mentality that ensued after Barley Mowat posted the story. It was great to see those passionate about craft beer in BC finally band together and get vocal, and the force of their actions did prompt Steamworks to respond, even if that response was perceived by many to be inadequate and insincere, but really, how does this issue impact the consumer? Why all the anger, rage and name calling? If you read many of the comments and posts, when they were available to be read, it was obvious that some of those writing them really had no grasp on what this whole issue was about.

Yes, this story did warrant a response from those of us who are involved in the local craft beer community and/or passionate about their craft beer. And I applaud those who offered their opinions in intelligent and constructive ways, letting Eli Gershkovitch, owner of Steamworks, and his "Steam Team" know they were upset with Eli quietly telling local breweries, for reasons only he really understands, to stop using the term "Cascadian" Dark Ale (CDA). But, let's face it, he was not telling them to stop brewing that particular style of beer or impeding consumer access to CDAs. No, just last night I drank some North Shore Black IPA, brewed by North Vancouver nano-brewery Bridge Brewing Co. Black IPA is another term used to describe CDA. A few weeks back I enjoyed Parallel 49's  Black Christmas , described, a little tongue in cheek, by P49 as a Christmas Dark Ale (CDA) due to the trademark hubbub which was common knowledge among the local craft industry even before Chuck posted his original "The Grinch Who Stole Cascadia" story.

The Black Christmas and North Shore Black IPA ales may have been described in different terms, omitting the term Cascadian, but, at least in my humble opinion, they are in fact CDAs. And it shows that local breweries are already finding ways around the trademark issue. Just labeling a beer as a CDA, without spelling it out, will alert consumers that the beer is a Cascadian Dark Ale. Those looking for that style of beer will know what CDA means and those who don't probably will not know what a Cascadian Dark Ale is and would have to ask for an explanation anyway.

It is one of the reasons I, as CAMRA Vancouver President, have not come out with an official stance on the whole issue because I do not see this as a consumer advocacy issue. As president, I can say CAMRA Vancouver would like to see craft breweries working together to increase their share of the market place so that we, the consumers, have greater access to more craft beers, but whether that beer is called CDA, Black IPA, or something different, is a battle for others to fight. This is an industry-related conflict, one that, brewer's associations representing the breweries and homebrewing groups may want to tackle as they are the ones brewing and naming their beers CDAs.

No, I personally don't agree with Eli that he should be able to protect his trademark in relation to other breweries using the term Cascadian Dark Ale and I voiced that opinion to Walter Cosman, President of Steamworks Brewing Company, last summer. As pointed out by Chad on his blog Hoplog, used in that way, Cascadian is a descriptor for a style of beer. If breweries were calling their beers Cascadia Lager, or Cascadia IPA, I could see Eli's point, but when they are using Cascadia in reference to describing the CDA style, I think the trademark infringement has no traction. Cascadia Dark Ale in that sense is like using lager, stout or India Pale Ale. Many breweries are now trademarking the names of their beers to protect their branding. But protecting a brand and protecting a term that describes something, in my opinion, are two different things.

But what do I know about the law and my opinion obviously is not one Eli Gershkovitch agrees with.

And no, I personally don't buy "Team Steam's" assertion that Eli's actions were, "the best course of action so as to preserve  the integrity of the name 'Cascadia' for true craft breweries not for large multinational breweries." And no, I did not buy the spin put out in the response from Steamworks painting the picture that Eli and Steamworks are David fighting the evil Goliath, in the form of Molson Canadian, or that Eli is the benevolent but misunderstood defender of the craft beer community who, out of the goodness of his heart, would allow other craft breweries to buy the license to use his trademarked term Cascadia. 

I do hope Eli finds a way to save face and back down on this whole issue and I think opposition from other craft breweries and consumers in general is essential, but I would ask that if you are voicing dissent you do it in a constructive and respectful way. Calling Eli names and making statements like "Steamworks suck" on-line is only going to anger him and make him dig in his heels. But if enough people send him well written and well-thought out, intelligent communications about why what he is doing is wrong, maybe, just maybe he will see the light and truly act in good faith as a stand-up member of the BC craft beer community. 

In the meantime, we as consumers can continue, unimpeded, to enjoy our CDAs even if the breweries do not use the term Cascadian Dark Ale until this whole issue gets cleared up.

That's How it is Done - Paying Attention CAMRA Members?

If you have any interest in the BC craft beer scene and have any sort of connection to social media, you will know that there has been a bit of controversy stirred up by a recent post by Barley Mowat involving who Steamworks Brewery owner Eli Gershkovitch and the trademarking of Cascadia in regards to brewed alcoholic beverages.

The post caused a huge backlash against Eli and Steamworks from the local craft beer community who took to social media in droves to voice their displeasure regarding the whole situation. The reaction to Barley Mowat's post was swift and fierce and, even though it was not always on point, or in complete understanding of what was going on, prompted a quick response, which you can read here, from "The Steam Team", who were forced into damage-control mode as the good reputation of Steamworks was being unmercifully bashed.

Every action has a reaction. 

Action: Eli requests local brewers not use "Cascadian" when naming, labeling, marketing Cascadian Dark Ales. 
Reaction: Local craft beer breweries start renaming their Cascadian Dark Ales weird names which peaks Barley Mowat's curiosity and prompts his post.

Action: Local craft beer enthusiasts are outraged after reading the post and take to social media to voice their displeasure with Eli and Steamworks creating a whirlwind of bad PR for Steamworks.
Reaction: The Steam Team respond, explaining their position, a touch late I might add, and implement some damage control measures by offering up a resolution in an attempt to save face and pacify the angry mob.

This is how it is done folks. That is how you support a cause to effect change. 

I hope craft beer consumers, particularly CAMRA BC, CAMRA Vancouver and other CAMRA branch members took notice. If craft beer consumers want to effect change to the laws and get the same governmental considerations wine consumers do, they need to be just as vocal, angry and active, targeting the LCLB and Rich Coleman, as they were yesterday in regards to Barley Mowat's post. A focused campaign with huge support will be more likely to prompt a positive reaction from government than not.

Think about it, who is more reactionary than the government?

The is absolutely no value in CAMRA BC having over a 1,000 members if 950 of them are passive and do not support their organization's actions past paying $25 a year for a membership. If CAMRA Vancouver had received the same type of vocal and passionate social media support for their FUSS and BYOCB Campaigns, Coleman, LCLB General Manager Karen Ayers and licensees may have taken CAMRA's positions more seriously. 

Just saying.... 

Prospect of Bigger Bucks Changing BC Craft Beer Community

Yesterday, Vancouver beer blogger, Barley Mowat, exposed one of the worst kept secrets in the local craft beer community when he wrote his post "The Grinch Who Stole Cascadia" outlining how Steamworks owner, Eli Gershkovitch, has been flexing his legal muscles in regards to a trademark involving the word Cascadia. 

I am not going to write more on the subject as Barley has it more than covered. I will say that the whole situation has been bothering me since I found out about it early last summer when a sales manager for a local craft brewery mentioned they had been contacted by Eli about not using "Cascadian" Dark Ale due to the Cascadia trademark. It has also bothered most others in the know, including some associated with Steamworks, because actions like this are historically not representative of the local craft beer industry.

But I believe times, they are changing and this situation shows just how much the local craft beer scene has transformed and how the once tight "craft beer community" is slowly being attacked and splintered as the financial rewards get bigger due to the growing craft beer market and increased competition for those dollars. 

According to the latest Liquor Distribution Branch Quarterly Market Review, BC's domestic beer sales, from Sept/11 to Sept/12, were in excess of $900 million dollars, making each percentage point in the market worth $9 million dollars. Breweries, especially those with a business plan to grow, will fight hard for those dollars and some, not all, will fight dirty if they get the chance and think they can get away with it.

With these types of dollars at stake and with the increasing market share being claimed by smaller craft breweries, this American-style of legal action is going to become more of the norm than the exception as the competition gets more heated with more breweries, both local and outside BC entering the local craft beer market. 

In recent weeks I have come across information about a few other local craft breweries that have been threatened with legal action for reasons that can be viewed as suspect, at best. In one case, an Ontario-based brewery, who are currently expanding into the BC market, hit a local craft brewery with a Cease and Desist order. For various reasons, I cannot comment more, but I see this as a sign of the fierce battles being waged over limited shelf and tap space for craft beer. I have also heard that one of the major craft breweries in BC is under attack from the major national breweries regarding possible trademark "infringements". I reached out to the local brewery representative to try to verify if this was true and was told that he "couldn't really comment on that stuff right now," which tells me that there is probably truth to these rumours.

These are not American breweries protecting their turf south of the 49th as was the case with the ridiculous Red Racer-Racer 5-Red Rocket legal battle which somehow Central City Brewery lost. These are Canadian breweries attacking each other over what I see as trivial matters that are motivated by trying to impede the competition, to gain an upper hand in the market and not by actual issues that are damaging those taking action or by wrong-doing by those being hit by these legal actions. I can see, but don't agree with, the motivation for the bigger breweries to try to squash the once-insignificant-now-annoying bug that is the craft beer industry, but I find it very disturbing to see small Canadian breweries attacking one another and even more disturbing see one local craft brewery go after several other local craft breweries for questionable reasons.

When I started working in the local craft beer industry 12 years ago, there were very few breweries in BC producing craft beer and we, for the most part,helped each other out as much as possible. I can remember one incident where I went to an establishment to hook up a tap for Storm Brewing but stopped because the licensee wanted me to disconnect a Russell Brother's tap. I actually refused to do it until we contacted Mark Russell, then owner of the brewery and informed him. As it turned out, he had been asked to cut a Storm tap somewhere else, so we "traded" taps, so to speak and had a good laugh over a pint of beer about the whole situation. But this was the norm, not the exception. Back in "the olden days" we helped each other find accounts, spread the wealth and let the beers fight it out in the market place with the consumer deciding which beer was tastier.

Today, the industry is completely different animal. Craft breweries are now, except for a few hold-outs who only keg their beers, concentrating on bottled and packaged products. Flashy packaging and marketing are often just as important for some breweries than the product. Brewers are not always the owners and not always making the decisions as to what to brew and as to whether the product is ready to go to market or not. Craft breweries now have sales representatives, marketing personnel and PR folks where as in the past, many craft breweries were basically one-man shows with the owners acting as brewers, delivery drivers, and general brewery gophers. On more than one occasion, brewery owners were known to live in their breweries to save money and they were the face of their breweries as far as marketing went. The craft brewing industry was a lifestyle as much as a business. The idea of taking legal action against another craft brewery was unthinkable.

To survive, the industry has evolved and as the industry has grown and the fight for the lucrative consumer dollars in a tough market has intensified, accountants and lawyers have become just as important as the brewers in some cases. I, for one, am not surprised by stories like the one Barley Mowat posted. I think it is only going to get nastier as trade practice and tied house laws get relaxed and the larger breweries move in with wads of cash and attempt to buy up smaller, successful craft breweries and point-of-sale distribution. 

Long gone are the days I remember when one craft brewery refused to cut the line of another and being involved in industry was based on pure passion for great beer, not bottom-line profits at the end of the year. Let's hope as consumers, the focus remains on producing the best craft beer possible and not just on the bottom line.