Showing posts with label The Alibi Room. Show all posts
Showing posts with label The Alibi Room. Show all posts

Saturday, April 2, 2011

Cask-Conditioned Beer: Are We Getting the "Real Beer" Deal & Are Cask Events Here to Stay?

If you are even remotely connected to the Vancouver craft beer community, unless you have been living incommunicado in a cave, you will have noticed the explosion, sometimes quite literally, of cask beer events hosted around the Lower Mainland. There seems to be a cask beer event almost every day, the latest CAMRA Vancouver Newsletter has ten listed over the next week, with some of weekly scheduled events having developed an almost cult-like following. Take Central City's monthly cask event, which takes place 4 PM, the last Saturday of the month, where unless you are there when the cask is tapped, you are not likely to get a chance to sample what is on offer and even if you are there on time, the chances of getting more than a pint are slim due to the event's popularity. The Whip's "Real Ale Sunday's" draws a regular crowd of Vancouver beer scene's insiders and often sells out in 90 minutes or less. St Augustine's "Manichean Monday's" draws people from all over the city who come to have a sleeve or two to help them ease into the work week while the London Pub's "Tap that Cask" event, held Friday's at 5 PM, has become the official kick-off to the weekend for many craft beer enthusiasts. The current situation brings to mind the song "Old MacDonald" with a cask, cask here and a cask, cask there, here a cask, there a cask, everywhere a cask, cask. And if that weren't enough to motivate and excite real beer enthusiasts, the Alibi Room has three casks on offer at all times, with the beers available dependent on what gem Nigel Springthorpe has managed to get his hands on.

Cask beers have been around the city for a few years but only recently have they become so popular and their availability so widespread. The genesis of Vancouver's cask beer events can be traced directly back to the long-gone-but-sorely-missed Dix BBQ and Brew Pub (may you RIP) which can take credit for being ground zero for the current cask beer explosion in this city. According to the CAMRA BC website, Vancouver's first regular cask night kicked off at Dix in July, 2002, with their first monthly "Cask Saturday". Vancouver's first "Caskival", a festival dedicated to cask-conditioned beer, where local brewers vied for the coveted Golden Bung Award, was held at Dix in July 2003. A month later Dix again produced another first when their monthly cask night went weekly in August of 2003 and was held every Thursday until Dix closed in May, 2010. From those humble beginnings, the current cask scene has developed and grown to the point where new cask events seem to be spreading across the Lower Mainland like airborne yeast in a windstorm.
Due to the shear volume of cask events in the city at the moment, it is virtually impossible to attend them all. Some of the more adventurous and I suspect single, cask beer fans have made a kind of sport out of braving as many cask events in a row as they can with the record sitting at nine, I believe. Things have never been better for the real beer enthusiast here in Vancouver and there are no signs that this current trend is going to change.
But is this cask-event frenzy a craze here today, all the rage, only to be gone the way of the Pet Rock tomorrow, or is it here to stay? I thought I'd take a closer look at the whole cask-conditioned beer scene and offer up opinions on the subject from the World According to the VanEast Beer Blog.

What Exactly is a Cask-Conditioned Beer? 
I have been asked the question, "what differentiates a cask-conditioned beer from 'regular' kegged beer?", by many of my friend's and acquaintances and, to tell you the truth, I was not too sure of the exact details. As usual, I did not let that slow me down in giving them an answer, but I had never really put much more thought into the subject of cask-conditioned beer other than to consider whether I wanted to order one, or not, if they were on offer. As I understood it, cask-conditioned beer was fermented, at least in part, in a cask, was not artificially carbonated and was extracted from the cask by a hand-pump/beer engine style tap or gravity-fed and poured from the cask. In the interest of understanding fully what exactly qualifies a beer as a cask- conditioned beer, or real beer, I have done a little research so I can be better informed about what I am drinking and be able to properly give my friends and acquaintances an knowledgeable answer other than just flying by the seat of my pants.

Since CAMRA UK seems to be the patron saint of things cask-conditioned, I thought I would snoop around their website to see if I could come up with any information. I was not disappointed. According to CAMRA UK's website:
"Real ale is a beer brewed from traditional ingredients (malted barley, hops water and yeast), matured by secondary fermentation, in the container from which it is dispensed, and served without the use of extraneous carbon dioxide.
Brewers use ingredients which are fresh and natural, resulting in a drink which tastes natural and full of flavour. It is literally living as it continues to ferment in the cask in your local pub, developing its flavour as it matures, ready to be poured into your glass.
Real ale is also known as ‘cask-conditioned beer’, ‘real cask ale’, 'real beer’ and ‘naturally conditioned beer'."
CAMRA UK, who state on their website that they developed the above written definition in 1970, goes on to explain that both cask-conditioned beers and kegged beers go through the identical primary fermentation process but then part ways when cask-conditioned beer is placed in the cask where it undergoes the "slow secondary fermentation in the vessel (i.e. cask) from which it is served". Cask beers are then served straight from that cask, bypassing the pasteurization and filtration step, which filters out and kills the yeast, that most kegged beers undergo after primary filtration, preventing further fermentation. It is important to note that I stated "most" kegged beers and the reason why will become apparent a little later in this post.

Now I am going to leave the safe confines of the CAMRA UK website and venture out into the wild blue yonder, flying, once again, by the seat of my pants while pontificating about the current cask beer scene here in Vancouver. But if you chose to follow me on my adventure, please remember, these are my personal observations, thoughts and ideas and in no way reflect those opinions held by the owners/operators and employees of the VanEast Beer Blog.

Are We Getting the "Real Beer" Deal at Cask Events Here in Vancouver?

This is a more complicated question than it first appears. While there are some brewers who are actually transferring their beers into the casks, unfiltered, suspended yeasts and all, immediately after primary fermentation,  where they are introducing whatever ingredients they chose to to create their unique brews before sealing the casks up to allow secondary fermentation, I suspect that not all the beers served at our cask beer nights fit CAMRA UK's definition of cask-conditioned beer. Actually, this is  more than a suspicion, it is something I know to be true. What is true is that all the beers served at the cask events are coming from casks with seemingly no "extraneous" CO2, or any other gas, being used to aid in transferring beer from cask to glass. But some of the beers are not being "conditioned" in the "vessel" that they are being served from, which seems to be a key part of the CAMRA UK definition and description of cask-conditioned beers. This is not to say that those who don't follow this method are cheating us and serving substandard beers. I am simply saying that some purists would not consider many of the casks we are served at these cask events to be cask-conditioned.

Have you ever watched the casks be hauled up onto the bar just before they are tapped, or watched the person behind the bar tip up the cask to drain the last drops into your glass as you thirstily awaited and noticed that there is no sediment or cloudiness visible in your perfect pint? Maybe I am a little simple, but this puzzled me at first. If a beer is transferred, unfiltered, into the cask and allowed a secondary fermentation there, should there not be yeast sediment settled on the the bottom of the cask that would be stirred up when the cask is moved which would result in cloudy beer with coodies and ya-ya bits floating about when the cask is jostled about? I know I am not the only one who has thought this because I have had comments directed my way and watched others wince when they saw the casks being tipped and flung about. When I started to write this post, I did some thinking about this - if you were close enough to me you could have smelled the wood burning as I worked through this problem - and suddenly I understood why some of the casks are good to the last drop.

It is my belief that these "clean casks", those without sediment, do actually undergo secondary fermentation and are not filtered in any way, but they are not technically "cask-conditioned". These beers are similar to the "regular" kegged, craft beers we drink, which differs from the definition of "regular" kegged beers CAMRA UK mentioned. The craft breweries do keg their beers, and introduce extraneous CO2, but most, if not all, do not filter or pasteurize their beers after primary fermentation. They are instead transferred from the primary fermentation tank to a secondary fermentation tank, where the beers are allowed to undergo the all-important secondary fermentation.Once the secondary fermentation is complete and the yeasts and particles in the beer have settled to the bottom of the secondary tank, sometimes aided by finings dropped into the fermenter, the beer is transferred to a keg, CO2 is added and the beer is ready to be delivered to your local watering hole, or the beer is transferred to a cask, extra ingredients, if applicable, added and the cask sealed, ready to make its grand entrance at the next cask event gala.
By this method, no actual fermentation is taking place in the cask we have our beer from. This may also explain why some of the cask beers we are being served are so flat, due to the lack of natural carbonation in the cask that would have been produced if the cask had been allowed to actually ferment there. It also explains why these casks do not have any sediment and why the beer remains clear to the last sleeve (or pint if you are lucky) even when tipped, flipped, shaken or turned upside down.

Is that cask-conditioned beer?
I would say no. According to the CAMRA UK definition, no as well.
Is that real, craft beer?
To this question, I say yes.

The craft breweries are brewing using traditional methods and ingredients, sometimes with their own personal twists, are allowing the beer a slow, secondary fermentation and are not filtering or pasteurizing their beers. It is just taking place in a larger tank, not the cask. Many of these types of casks I have tasted have been excellent and equal in taste and quality to those that have obviously fermented in the actual cask (sediment and sludge present at bottom of cask tips me off these are real cask-conditioned beers) and some of the "authentic" cask-conditioned beers I have tried have not been that good. Being a cask-conditioned beer does not automatically qualify a beer as a good beer. And, if done properly, a beer transferred into the cask from the secondary, that is allowed the proper time to acclimatize and blend with the added ingredients, i.e extra hops, fruits, coffee, chocolate, etc, can be a great drinking experience.
On the cynical side, I do suspect though that some of these beers are being transferred into the casks and have the extras added just hours, sometimes minutes before being delivered to the event and this is evident in the final product, which in some cases have been quite disappointing. My experience and my suspicions tell me these cases are few and far between and I really hope that as the demand grows for casks, with the all the different cask events that are being held, that brewers are planning ahead. I do have to say that I did attend one cask event and thought the beer was very unique, tasty and well worth the trip. I later found out that this "cask-conditioned" beer was one of the last-minute specials, but I did not feel cheated due to the quality of the beer I enjoyed. What it did do was give me a great appreciation for how skilled our local brewers are to be able to pull the proverbial rabbit out of the hat at the last minute to provide a "cask" beer to an expecting audience.

I am sure some of you are rolling your eyes and muttering to yourself that I am just splitting hairs, but let me put it to you this way...If, with my next batch of home brew, I allow my beer to go through first a primary fermentation, then transfer it to a secondary carboy where the secondary fermentation takes place and the yeast and sediment settles to the bottom, after which I then transfer said beer to my bottles, unfiltered and without extraneous carbonation, and cap them, should I be able to call these "bottle-conditioned" beers? I think not, as almost all, if not all, of the yeasts, which have settled to the bottom of the secondary have been left behind, therefore no further fermentation is taking place in the bottles. These bottled beers, as good,or bad, as they may be are just Paddy's home brew, not bottle-conditioned beers. I believe the same comparison can be drawn to some of the casks that are being served. It is not a reflection on the quality of the product, it is a reflection about how the beer should be categorized.

In a perfect world, all the casks would be truly cask-conditioned for that authentic touch...it is called the Campaign for Real Ale, is it not? Having said that, if the beer is good, I will drink it, cask-conditioned, tank-conditioned or filtered through a dirty sock. I am not a purist when it comes to the beers I drink. If I like them, I drink them and if I don't, no matter what brewery they come from and how highly rated they are, I don't. Like I said before, not all things cask-conditioned are good. But I think if we are drinking beers that are not truly cask-conditioned, the brewers should let us know. I know when I see the words "cask beer", I expect a cask-conditioned brew and for some of the purists, this slight different in process is a very important one and is "the" step that differentiates this style of beers from others.

Are Cask Events Here to Stay or Just a Splash in the Glass?

As popular as it is at the current time, I am not so sure that the cask event movement can continue to grow and remain sustainable with the current number of craft beer drinkers in this city and the rapid expansion of the cask beer events. I do not profess to have attended every cask night, or even to have attended one at every venue, but at the ones I have attended, I see that the bulk of the crowd there drinking from the cask are the familiar faces of those who make up the nucleus of the Vancouver craft beer community. That is not to say that this trend cannot maintain and become a long-term thing here in Vancouver, but unless that community expands, I can't see the continued expansion of this cask beer craze continuing and I think that it will eventually shrink and return to just those establishments where craft beer drinkers traditionally hang out. Already I am seeing overlap in the events, two being held at the same time and wonder if this will thin the cask-beer crowd out. Maybe there are more and more people drinking craft beer at these events than I am aware of and there are enough cask beer lovers and curious customers who will try the cask beer, to sustain all of these events. If not, restaurants and bars will begin to see that numbers are dropping because the cask-beer crowd is being spread too thin and those establishments that are not traditional craft beer drinker hangouts will stop their cask nights and move onto the next fad/craze.
To this point, due in large part to the support from CAMRA Vancouver and the craft beer community, there have been more than enough support for the cask events to produce interest from new establishments, some not traditionally associated with craft beer, to hold their own events to draw new customers in. I have watched St Augustine's, a well-known craft beer hangout and my local watering hole, grow their cask night from a few local, craft beer lovers to a full house, but I did note that two Mondays ago, when I last attended, numbers were down, despite it being a Central City cask and I wonder if this was because the Granville Room held their first Monday cask night, overlapping St Augustine's, that same evening. I do know that many of the regular crew who show up at St Augustine's on Mondays went to the Granville Room to check it out and wonder if this will be a trend, with those living Downtown and on the Westside no longer making the trek to the Drive on Monday nights. I hope not as the St Augie's crew have worked hard to build up and establish their cask event but like I stated earlier, there are only some many craft/cask beer appreciators around at the moment and for them to support all the events, to the point of them being successful, the Campaign for Real Ale could soon turn into the Campaign for Real Alcoholics.

I also fear, as the demand for craft beer grows in this city and beyond, that with the increased demand for cask beers brewers may find that creating these casks is more of a time consumer than it is worth. At the moment, cask beers seem to be the playground for brewers, giving them a chance to deviant from their normal, day-to-day recipes to be creative and explore ideas to create truly unique brews. Some brewers seem very energized and inspired by this freedom and are producing some truly interesting, strange, quality casks, pushing the boundaries in regards to types of beers. If this passion for creating unique, quality casks continues, the quality will remain high which will help draw in more and more people into the cask beer scene which will, in turn, help it maintain and grow. If the quality begins to slip and not enough attention is paid to these casks, interest will shrink and the present craze will fizzle out like a flat cask.
I do hope that this cask beer craze turns into something long-term and permanent here in Vancouver and that the increased availability of cask beer will help introduce more people to craft beer. It will give beer tourists yet another reason to make Vancouver their destination of choice and give the local craft beer drinkers the unique opportunity to drink and enjoy a sleeve of real ale on a very regular basis, at more than just one establishment in the city, instead of having to wait to try samples every few months at a crowded beer festival. Even if cask-conditioned beer is not your thing, if you are a craft beer lover, the development and success of these cask events is a positive as they potentially expose more and more people in Vancouver to craft beer and point out the the bean counters of the hospitality industry that craft beers can be money makers if they are brought into an establishment and promoted.
So whether they are all truly cask-conditioned beers or not, lets hope that this current craze transforms into the norm so we can continue to drink fresh, quality craft beer in our fine city.

Sunday, March 20, 2011

The Last Hurrah for Dix BBQ and Brew Pub? - CAMRA YVR's Spring Expedition

The last cask standing?
CAMRA YVR partakes in the
end of an era 
The final chapter for the much-love and dearly-missed Dix BBQ and Brew Pub may finally have been written when CAMRA Vancouver's Spring Expedition tour bus rolled into Whistler Village this past Saturday afternoon.
Dix, which served its last beer on premises, May 24, 2010, became a mecca for craft beer lovers here in Vancouver and its closing left a huge hole this city's craft beer community. Brewers Tony Dewalt and Derrick Franche became brewing legends in Vancouver as a result of their delicious and innovative brews, which were served at ridiculously cheap prices, another facet of Dix that is sorely missed in this city.  Dix was instrumental in kick-starting the cask beer movement in this city developing what I believe was the first cask night, held each Thursday and by holding their now-legendary Caskiville events which have been the inspiration for recent cask-dominated festivals held by CAMRA. Franche, the head brewer at Dix when the Mark James Group closed it down, is now brewing at The Whistler Brewhouse and as a tribute to his formerly loyal clientele at Dix and to CAMRA for supporting and promoting the art of brewing craft beer, invited CAMRA members to come up to enjoy the last surviving cask of Dix IPA.
CAMRA members celebrating
finishing off the last DIX IPA
cask - preview to a Stanley Cup
victory for the Canucks?
I have been to about as many "last Dix IPA" cask events as The Eagles have had farewell tours, but Franche assured me this is it for Dix IPA casks. I truly hope that Nigel or Anthony have something squirreled away in the keg rooms of The Alibi Room and St Augustine's because this cask was superb! Anyone who tells you that IPA cannot be aged really should rethink this as Franche's IPA definitely stood the test of time. It may not be has hoppy as it once was, but the balance and smoothness kept me going back to the cask until it was drained, even though there were several other tasty offerings available. The cask was paraded around the upper floor of The Whistler Brewhouse, like the Stanley Cup (don't get used to that sight Canuck's fans, my Red Wings still stand between you and Stanley Cup glory!!) after being consumed in a little over 90 minutes by the 40 or so well-lubricated and appreciative CAMRA members who made the trip. Franche was also celebrated by his many friends and fans who used to frequent Dix on a regular basis. It really was a great atmosphere and fun to watch many rehash and recapture what was once a vibrant craft beer scene at Dix. I was a small part of it early, back when Dewalt was head brewer, in the early days of the cask events, and I can recall many a great evening bellied up to the bar at Dix, munching on peanuts passing the time BSing with the cast of characters that made Dix their local watering hole. I have never really understood why The Mark James Groups shut it down, but I am looking at it from a beer-lovers point of view and not a financial one.
Beers aplenty were shared among the CAMRA
Spring Expedition revellers
Although, for many on the trip, Whistler may have been the highlight, the whole day was non-stop fun for myself. The bus was a-rocking shortly after taking off from St Augustine's, shortly before 1130 and I will take credit for cracking the first growler, filled with Storm's Black Plague Stout, before we hit the Iron Worker's Memorial (Second Narrows) Bridge. By the time we passed by the Lonsdale exit of the Upper Levels Highway, a bottle of 2009 Abyss, Yeti Imperial Stout and several others had been shared about. What I liked about the beers shared on the bus is that many brought along their home brew creations, including one mason jar of "apple brandy" which was a belly warmer, to say the least. For me, the time on the bus getting to and from the destinations is becoming my favourite parts of these beer tour day trips.
Howe Sound Brewery is worth the trip up to
Squamish all on its own.
 The bus was loud and our driver powered up to Squamish, despite the raucous crowd and a misbehaving bus, which had to be replaced when we reached the Howe Sound Brewery. Howe Sound has slowly worked its way into my heart and I consider many of their special and seasonal releases to be among the best beers in BC. I see Howe Sound as one of the breweries that is pushing the envelope in the local craft beer scene and have said to anyone who will listen that I believe this year's Pothole Filler will hold up against any imperial stout in a blind taste test, including Old Rasputin (I hear the gasps of disbelief, but it is something I will put to the test soon). I couldn't resist ordering a pint of the Megadestroyer and I was not disappointed. This latest batch had been "toned down" in the liquorice department, according to head brewer Franco Corno, and has mellowed with a few months of aging, but it was still a very formidable beer and I would not be honest if I said the trip from Squamish to Whistler was not a little fuzzy.
I am not sure how many really took in the amazing scenery on the way home as the bus worked its way down the Sea to Sky Highway. The views of the snow-capped mountains illuminated by the day's last rays of sunlight were spectacular. Unfortunately, I do not have any photos as I was incapable of focusing my eyes, never mind a camera, by that time of the day. And in an apparent defiance of nature, the energy on the bus actually seemed to increase on the way home, which is usually not the case on a ten-hour beer tour! I was clever enough to head straight home, avoiding an even heavier toll Sunday and the wrath of my wife but I did see several merry-makers heading off in the direction of the nightlife of Commercial Drive when we arrive back at St Augustine's.
Cudos to those who organized the trip as they must have felt they were herding cats at certain times of the day. It is a difficult task to keep 40something folks on the rails when their sole purpose of the day is to sample and consume beers, many of them of the very strong variety. I know as I, along with a few friends, have organized a few tours under the name BeerTourist and it is much harder than it seems. But in the end, all the smiling faces getting off the bus around 9 PM must have made all the hard work worth it for the CAMRA organizers. If you have never been on one of these bus tours, whether it be with CAMRA, BeerTourist or any other group, I highly recommend going. They are a lot of fun. Just remember to bring a few tasty brews to share on the bus,  get a good night's sleep the night before and eat a hearty beakfast before boarding the bus...and don't plan too much for the next day as you may find yourself moving a little more slowly than usual.
Also, please try to avoid foods that may result in backfiring of any kind, as one or more members of this trip did not. There were a few moments on the trip that nearly resulted in mass vomiting and it had nothing to do with the beers being consumed. Silent-but-deadlies are not fun in a confined space!!

Saturday, January 22, 2011

Last Call with WanderingPaddy - There's a Storm Brewing on Commercial Drive: Part One

I was introduced to James Walton, owner and head brewer of Storm Brewing, in 1996 by the manager of one of my haunts on Commercial Drive. Storm was one of the few microbreweries in Vancouver at the time producing craft beer and trying to carve out a niche in the local beer market which was then dominated by the big, national breweries. Since that time, I have had the privilege of getting to know James as both a friend and an employer. He introduced me to craft beer and changed the course of my life forever by doing so. I recently caught up with James, convalescing at home after his recent car crash and chatted about old times, craft beer and the state of the Vancouver beer scene, past and present. The result is a two-part story, the first part focusing on the beginnings of Storm Brewing and how it developed and the second part, which will be out before the end of the month, focusing on the unique character that is James. I hope you enjoy it.
As an added bonus, I have been given permission to utilize photos taken by Wendy D Photography at Storm Brewing this past summer. For more photos of Storm and Wendy D Photography, please click on the links supplied. I hope you enjoy the stories and photos.
Back in April, 2001, I went to see Shane MacGowan and the Popes play at the Commodore Ballroom. The opening act, a local group called The Real MacKenzies, were forced to play an extra-long set that night and when MacGowan and The Popes hit the stage, over an hour late, MacGowan was falling-down drunk. The concert was legendary and despite being incoherent, while slurring in between songs and hardly able to walk, MacGowan delivered an amazing performance with his signature rasp and growl.
I was working for Storm Brewing at the time and the next day, while at work, I was chatting with Storm's owner/brewer James Walton. Upon hearing about the concert and MacGowan's extremely inebriated state, James told me he had supplied a keg of "fortified" Storm Highland Scottish Ale to The Real MacKenzies to enjoy backstage. Apparently MacGowan discovered the keg and, as he is known to do, proceeded to drink himself into oblivion and fell down some stairs before going on stage.
I am not sure if this is a true story or not. Being of Irish decent, I never let the facts get in the way of a good tale. But a believable story it is. Talk to anyone who knows James, or who has been associated with Storm and they will be able to tell you a colourful story or two. I know I have enough to fill a book, but due their adult nature and my desire to to protect the guilty (especially myself), I will leave said stories unpublished. They are legendary tales and make no mistake, James Walton and Storm Brewing are legends in Vancouver beer scene.
James Walton, mastermind behind Storm Brewing
photo by Wendy D Photography
Not often in your life do you come across such an innovative, generous and, yes, colourful person as James Walton. He is unique and his brewery truly reflects that. Everything about Storm Brewing screams James, from the brewery's McGiver-like construction, to the innovative and interesting brews produced, to the fact that at the brewery's 10th anniversary party sushi was served on a platter that consisted of a beautiful and very naked woman. His philosophy and business model are definitely not the norm. For James, being a brewery owner and craft brewer is part of a lifestyle, not a job. 
So how did James come to be the owner of Storm Brewing and become one of Vancouver's most iconic brewers?  As it turns out, it was not originally his idea.
Storm Brewing - like no other brewery
photo by Wendy D Photography
Back in 1994, James, who studied industrial mycology on his way to obtaining a degree in biology, was working as the Night Manager for Stanley Pharmaceuticals. He was married at the time and his life looked similar to that of tens of thousands of other Canadian thirtysomething males.
"I was bored with my job and looking for something entrepreneurial to do and my ex-wife, of all people, suggested a brewery," said James.
Being an avid home brewer since age 15 and a lover of good beer, the idea of having access to unlimited amounts of beer he liked was irresistible. So, with no formal training in brewing and limited business experience, James started making preparations to create Storm.  
After finding and leasing the space at 310 Commercial Drive, where the brewery is still located, James drew up the plans for what would become Storm.
"I specifically picked that (north end of Commercial Drive) because it was close to Shaftebury," said James, referring to the now closed Shaftebury Brewery, which was located just around the corner and who were making in-roads into the beer market with their craft beers at the time.
"I thought it would be a good idea to have my brewery close to them so if I got desparate, I could get help if I needed.
"After I signed the lease, I figured out how much money I thought I would need and made a list of what else I would need and scribbled it down on the back of a napkin. Then I started scouring the scrap yards." 
More examples of James's
handiwork and unique design
photo by WendyD Photography
Having grown up on a farm, James was handy with a welder and had a working knowledge of machinery. He also had an idea of what he needed to construct to move large volumes of liquids, due to his work with Stanley, so he proceeded to piece together the brewery himself.  To this day Storm has that homemade, patched-together appearance. It looks like it was created by a mad scientist, but there is a  definite method to the madness and, despite how it looks, the brewery has been producing unique, quality craft beer for over 15 years.
As if fated, Stanley Pharmaceutic had a massive layoff about a month after James started work on the brewery and he saw his opportunity to give Storm his undivided attention. He took part of Stanley with him, stating his "payout" from the company included a stainless steel tank and an industrial scale, both of which were incorporated into the brewery and remain there today.
The first beer Storm produced was Red Sky Alt, which James still believes is one of the best beers he has ever produced. The Red Sky recipe was one he had played around with as a home brewer.
"It was a delicious, one of the best (beers) I've ever drank," said James of the Red Sky. "I don't know how many five-gallon batches I made. I made batches and batches, getting the recipe just right." 
Once he was satisfied the recipe had been perfected, James began to produce brewery-scale batches and Storm Brewing was officially launched in June, 2005.
Storm's Black Plague Stout recipe
photo by WendyD Photography
James is one of the truly independent brewers. Except for his wife, with whom he split with three months after Storm launched, James has had no partners and no financial ties. In other words, he has had complete control of the brewery and the beers produced. All Storm's recipes, except for the Highland Scottish Ale, which was designed by former Storm employee David McNulty, have been designed and created by James and many of the early ones were his home brew recipes which he "tweaked" to work on a larger scale. His experience as a home brewer helped guide him in the early days. 
"It is the same thing but bigger, " said James when asked how brewing at Storm was different than brewing at home. "Basically, anyone can make beer if they want to. It's really not that difficult. The trick is to keep it interesting and fun."  
The Vancouver beer market at the time was just beginning to accept to craft beer and James had to be persistent and endure a lot of rejection to find his niche. "I was so attached to my beer," he said. "The rejection was devastating and I couldn't handle it so I had to get a friend to help (with sales)".  James was told over and over, in the early days of the brewery, beers like Red Sky, Hurricane IPA and his now award-winning fruit lambics were unsellable and sometimes, undrinkable, but he knew there were others like him in Vancouver who loved craft beer and would pay to drink it if available. Slowly James found places willing to put Storm on tap and his beers soon developed an almost cult-like following. 
Storm's distinctive tap handles found
everywhere from underground
events to Vancouver's finest restaurants
photo by WendyD Photography
In today's Vancouver craft beer market, it is still tough for breweries to find space for their taps, but for completely different reasons. Craft beer taps are found everywhere and as a result a few local breweries, who produce craft beer, have ramped up their production and are aggressively selling their brands to grab bigger and bigger shares of the market. Business can be cutthroat as beer reps vie for sales. Despite this explosion in craft beer sales and the fierce competition, Storm has have managed to hold their share of the market without having a dedicated sales representative or marketing scheme. Storm is advertised mainly by word-of-mouth and by reputation. I don't know how many local art shows, fund raisers and community events, both underground and mainstream, I have gone to where I have spied the distinctive Storm tap handles behind the bar. James has been a staunch supporter of his community and the arts since Storm's inception and this generosity and support, in the form of supplying beer,  has helped spread the word and exposed a very eclectic cross-section of Vancouverites to Storm beer.
As well as resisting advertising, James has resisted expansion as well. According to James, he has had a few offers from those interested in buying Storm, but he has turned them away without a second thought. He has also resisted increasing his tap presence in local bars and restaurants so that he can maintain control of the beer which he believes would be compromised by increasing production and growing the size of the brewery. 
"It is a feeding frenzy now," said James about the Vancouver craft beer market, "but it has never been about the market share for me. I don't worry too much about what the other (breweries) are doing. I have about 35 taps around the city and have been consistently around that (number) for over ten years. It is right about where I want to be."
I can recall coming back to the brewery one day, proud I had found a few solid leads for new clients. Instead of being excited about doing more business, James looked at me seriously and said, "it is not about the quantity of work Paddy, it is about the quality of life while you are working, " at which point he poured me a beer and lead me onto the loading dock to enjoy the sunshine. He never asked about the leads again and I never brought the subject up again.
Such is James and Storm Brewing. As I said, he is a unique man, with a unique business plan. He is also the best employer I have ever worked for and not just because of the free beer.
Check back next week for Part Two of the story where I will focus more on James, the individual and how his personality has shaped Storm and the beers produced there. 
In the meantime, check out Storm's website to find out about Storm's tasty offerings and where you can find them on tap. To give you a head start,  you will find Storm beer, including the brewery's award-winning and unbelievably different Insane Fruit Lambic, at The Alibi Room, located at Main and Alexander and St Augustine's, on Commercial Drive at the corner of N Grandview Hwy. If you have never tried it, you better do so soon as rumor has it, supplies will run out before summer.
  
photo by WendyD Photography