Showing posts with label Alibi Room. Show all posts
Showing posts with label Alibi Room. Show all posts

Friday, February 8, 2013

Gov't Announces Liquor Law Changes That Could Benefit Craft Beer Consumers & Industry

Today, Rich Coleman, the minister responsible for the province's alcohol portfolio, announced some long anticipated changes to BC liquor laws, many of which have a direct impact on the craft beer industry and craft beer related licensees.

In a press release issued today from Coleman's office, these are the changes I see as having the most impact on the craft beer consumer:

  •  "Small- and medium-sized liquor manufacturers"  to have "three common ownership and business relationships with licensed establishments located off their manufacturing site." Translation, tied house laws have been relaxed and you will soon be able to enjoy Parallel 49 beers at St Augustine's come March 1/13.
  •  ""Brewers and distillers now can apply to have an on-site consumption area such as a lounge, tasting room or event area." Translation, beer lounges at breweries are not far off.
  • "Rules around how liquor manufacturers can promote their products in bars and restaurants have been simplified by removing the requirement for a buy-sell agreement." Translation, breweries can now buy tap and shelf space legally and bars restaurants will be able to demand inducements for the right for a brewery to sell their product via the licensee.
These changes are to take effect March 1, 2013. Some of the wording is somewhat vague, for example, what is a small-and-medium sized liquor manufacturer in regards to a brewery? 

My assumption is that they mean breweries who produce less than 160,000 Hectolitres per year, which means the big boys like Molson and Labatt cannot have tied houses. What is yet to be seen is whether Granville Island, owned by Molson, will be able to have three tied house arrangements, thereby giving Molson a way through the door.  But even if this is the case, the press release goes on to explain that tied houses must also "carry a variety of products from different suppliers to avoid particular products being favoured," meaning they cannot shut out the competition in these licensed establishments.


Another question I have is how is how difficult are the government going to make it for breweries to have on-site beer lounges, which are essentially liquor primary licenses. Does that mean over-19 years old allowed only? What hoops will the brewery have to jump to get these licenses? This is the most significant of all the changes for craft breweries, in my opinion as now small nano-style breweries can operate and exist without ever having to distribute their beer. Growler fills and bottle sales from the tasting room-lounge combined with lounge revenue could be enough for these smaller breweries, with no plan to expand, to exist. This is, as far as I understand, the business model for Brassneck Brewery, who, under the new laws, could also offer their products at the Alibi Room due to the tied house law changes (Brassneck and the Alibi both have Nigel Springthorpe involved in ownership).


I am going to dig more and talk a bit more about how these changes could impact the craft beer scene come March 1, 2013 after I do some digging and reflecting on the announcement. As with everything announced by this government, I will wait until the fine print is produced to see just exactly these changes mean. The BC Liberals have a habit of making announcements that look to be making big changes to liquor laws when in fact, they are little more than tweaks and minor adjustments when the full extent of the changes are understood.  

Friday, September 28, 2012

Behold the Wine Snob

A few months back I met with someone from the wine camp and over a few beers we had an excellent discussion about issues common to both the BC wine and craft beer industries, successes the wine lobby have realized as a result of advocating and how the craft beer consumers could better organize to help them realize similar successes.

During this discussion it was pointed out to me the craft beer consumer advocates and the craft beer industry as a whole have a major problem that has nothing to do with the quality of beers being brewed or the lack of organization of the industry and this problem is one that is playing a major role in the lack of support given to craft beer by the government and the hospitality industry.

"You (craft beer consumers/industry) have an image problem," I was told.

This was not news to me, and should not be for the majority involved with the craft beer scene here in BC. It is a reality and a hangover from the Dark Ages of Beer when with a few exceptions, from Coast-to-Coast in Canada, the majority of beers available were basically generic, mass-produced lagers meant to be swilled for the effect, not the taste.

During this Dark Age, beer had no place in the finer restaurants about town, did nothing to enhance or compliment food and was considered a beverage almost exclusively downed by down-and-outs and by middle-class, working men, but thankfully, due to the explosion of the BC craft beer scene and the amazing beers being brewed locally, those days are long gone.

Or are they?

A few weeks back my family and I walked into one of our favourite Commercial Drive eateries and I noticed what looked to be a fairly casual wine tasting in progress. I went over to introduce myself  hoping to score a sample or two of primo vino and strike up a conversation with others who have a passion for good alcohol and food. Quickly the conversation shifted to the recent Bring Your Own Wine legislation and I mentioned my desire, as a consumer advocate of local craft beer, that the laws be further changed to include beer.

That's when I came face-to-face with the reality of the "image problem" facing beer drinkers, whether they be craft beer aficionados or not.

I was told, in no uncertain terms, by one of the people at the tasting, that no restaurant owners would be interested in beer being included in BYOB legislation. This fellow, who told me several times he was the owner of five restaurants, therefore knew what he was talking about, went even further and asked who, in general, would be interested in such a ridiculous idea?

He dismissed the fact that craft beer consumers would be very interested in this concept. He scoffed at the idea that a beer of any style or quality could compliment, never mind elevate, food if paired properly and told me he had no interest in enticing the craft beer crowds to his restaurants because beer drinkers "only order yam fries".

Wow, behold the wine snob.

He wanted to hear nothing about the fact he was actually sitting in a restaurant that supported including beer in BYOB legislation. He pooh-poohed  that, like with wine, people cellar and age certain beers. He simply ignored when I pointed out that there were a multitude of fine dining, beer-pairing dinner events that sell out on a regular basis around the city or that craft beer lovers are often also equally into their fine wines, single malt scotches and gourmet food.

Quite simply, he could not fathom that those who enjoy good craft beer come from diverse backgrounds and have varied tastes and interests just like those who enjoy wine.

He offered no solid arguments other than the ideas that wine is more refined than beer, wine drinkers more sophisticated than those who prefer a fine ale, lambic or stout and that selling craft beer was not profitable.

It was quite obvious to me Mr Wine Snob was actually quite ignorant of what great beers were all about especially when he ordered a macro-lager to enjoy with his food instead of the craft beer option that paired very well with the style of food being served.

Luckily my wife was there to drag me out of the conversation as the condescending and patronizing tone of Mr Wine Snob triggered my inner-Surrey.

There will always be restaurants and bars that cater to wine-lovers, just as there are now places like the Alibi Room, St Augustine's and Biercraft who cater to the craft beer crowd, and places that serve only mainstream lagers and European import "premium" beers and that is fine. There are also fine-dining establishments like  Vij's and Chambar, who have great wine menus, that offer great beer with their food...for a reason.

Because they understand flavours and taste without prejudice. And they give consumers choices.

But Mr Wine Snob is not alone. This is part of the response I received from Rich Coleman, minister in charge of all things alcohol in BC when I wrote him about Bring Your Own Beer to restaurants.

"While we appreciate the evolving nature and uniqueness of craft beer, it is not in the same category as wine."

Behold the wine snob.

More on Mr Coleman at a later date...

As a side note, I don't have time for the beer snob either. .If someone gets pleasure from sipping a sleeve of Molson 67, good for them. You won't find it in my glass and what is in your glass does not impact my drinking experience. I do not assume that those who drink these types of beer are inferior to me, or have no clue about good food because this quite simply is not true.

And if you want to know, Mr Wine Snob, otherwise known as Chris Stewart, is co-owner of the very successful restaurants La buca, Pied-a-Terre, Cafeteria, Commissary and The Sardine Can here in Vancouver. I introduced myself as the president of CAMRA Vancouver and presented my card on the table, therefore he should have known I was on the side of the craft beer consumer, yet he felt it necessary to insult beer drinkers and make it clear to me they were not good for his restaurants. And after he did so, he gave me his card, without his name but listing his establishments, at which time he once again warned me that they were fine-dining, wine-oriented restaurants - places yam fry eating beer lovers like myself may find lacking even though I had told him several times I  had a great love for wine after living in South France for close to three years.

I am not telling you to boycott or avoid his restaurants, as I have said, I have heard they are excellent but if you want a great plate of yam fries or a good beer, please take the above into consideration.













Sunday, July 17, 2011

Cambie Malone Group Gets Crafty

Last week, as a part of my dogged, never-ending research in the field of craft beer, I came across an opportunity at one of Vancouver's craft-beer focused establishments, to taste BrewDog's Tokyo Imperial Stout, an 18.2 ABV bomb of a beer, not for the faint of heart.
It takes a lot to surprise this jaded, grizzled, old dog these days, but I was gob-smacked by this experience and the shock was more associated with where I found this beer than with the beer itself.

If you are paying any sort of attention, you will already have figured out by the title of this post I was not at the Alibi Room, or St Augustine's or any of the other handful of "traditional" craft-beer focused establishments you'd expect to find such a delicacy. No, I was in Malone's Bar & Grill, located at the corner of Seymour and W Pender, a place that will soon be one of "the" go-to stops for local and visiting craft beer lovers in this city.

When pigs fly indeed!!

I had been hearing rumours that Malone's, recently renamed Malone's Urban Drinkery, had undergone some changes but I was not prepared for the extent of those changes when I walked in the door to meet the Cambie Malone Group's new Director of Operations & Services, Rachaal Steele. I was skeptical heading into my meeting, but I have to tell you, I was more than pleasantly surprised by what I found at Malone's and very impressed with Steele and her staff who can be described as very craft-beercentric and enthusiastic about the changes Malone`s is undergoing.

Steele, who landed her current position after answering an ad for the position on Craig's List, is an American who brings a wealth of experience and knowledge with her to Malone's having worked in the craft beer industry for various breweries, pubs and restaurants in California and the US Pacific Northwest. Steele arrived in Vancouver March 20, this year and began changing the face of Malone's the following day.

Malone's currently has 24 taps on offer, 20 of those of the craft variety from both BC and the US. Those four remaining taps of mainstream, macrobrews will soon be replaced by more craft taps in the next few weeks. Steele stated she gave the big breweries Malone's had traditionally done business with a bit of a reprieve, keeping them on for a few extra months in a limited capacity.

"It's the least I could do since we were breaking up with them," joked Steele.

For those who don't know Malone's, it was known more of a sports-oriented, establishment which served mainstream, marcobeers to a burger & chicken-wings-eating, twentyandthirtysomething crowd. It was a place no self-respecting beer aficionado would ever be caught dead, but this has quickly changed in the past few months. As I sat and chatted with Steele over a few jars, I noticed a few familiar faces from the local craft beer community seated around Malone's enjoying the great beers on offer.

Steele was expecting a backlash when Malone's made the changes but says the transition has been smooth and most of the regulars have embraced the craft beer. She states that beer sales, in dollars, are up 13%, some of which can be explained by the fact that craft beers are slightly more expensive, but Steele says she has noticed more people coming in and more beer being sold.

As an added bonus to the craft beer selection in Malone's, they have a lounge next door, which can be accessed off Seymour St, under the Syemour Cambie Hostel sign, or from inside Malone's by mounting a few stairs at the south end of the establishment and crossing a hallway. Called the Second Door, this small intimate room, which has a few tables and a few couches to lounge in, features 12 taps and over 100 bottles of craft beer. Steele says this is where you will find the "real beer nerd beers" such as the BrewDog Tokyo Imperial Stout I shared with Steele and a few others. There are plans to install a beer engine in the Second Door lounge so that cask beer will be on tap permanently.

Probably even more improbable than Malone's joining the ranks of craft beer only establishments is the fact that Steele and the Cambie Malone Group are also converting the infamous Cambie Hotel to a craft beer venue. You won't find Brew Dog or any fancy Belgian lambics there but if Steele has her way, the long-established hangout for the Gen X, grunge-loving lager drinkers and world travellers staying in the attached hostel, looking for a cheap pint of whatever, will be craft-beer focused with a more local-BC flavour. The conversion has already began, with all the Granville Island taps being replaced with Russell Brewing Co beers. The existing tap lines have undergone an ``aggressive tap cleaning`` and new lines are being put into place with the hopes of having local BC favourites like Red Racer, Howe Sound and Phillips on tap, although Steele does admit nothing has been confirmed.

I see this as the beginning of the next big wave of changes to our beer-drinking landscape here in Vancouver. It has already started with groups like the Donnelly Group featuring craft beer in some of their establishments where craft beer has not been traditionally offered. Now with places like Malone`s and The Cambie getting all crafty, if the moves works out for them, it won`t be long until other establishments start to see the dollar signs and follow suit. I`m not suggesting that every bar and restaurant in the city will be serving craft beer, but I think, in the next few years, you will see craft brews on offer at many more pubs and restaurants.

I personally don`t care how the craft beer gets into more places or what motivates owners and managers to serve it as long as it is available and served properly. With knowledgeable people like Steele in charge, proper handling of the beer is not going to be an issue, but for others who are not up to speed in regards to craft beer styles, proper handling, etc, there may need to be some education supplied to those pouring and serving our beers. There is no use in ordering a great IPA if it is served over-carbonated in an ice-cold, frosted glass! This is where groups like CAMRA can become valuable, supplying this education and helping bars and restaurants handle and serve their beer properly and with some knowledge as to what exactly they are serving.

As consumers, this expansion of the craft beer market is great news. As more places feature craft beer, our choices of where to go to enjoy a pint obviously grows. And as craft beer is offered in places that traditionally have served mainstream beers, more people will be exposed to craft beer and will drink it on a regular basis. If you pour it, they will come! This is turn helps the local breweries grow and prosper and hopefully more craft breweries will open as the market grows and is able to support them. We still have along way to go, but with places like Malone`s and The Cambie serving up craft beers, the Vancouver craft beer scene is definitely heading in the right direction.

Wednesday, July 6, 2011

Why Are Craft Beers Found in Restaurants More Often Than Pubs?

This post was first published at www.openfile.ca as a part of their BeerFile series last week. Check out the other great articles and posts on OpenFile Vancouver by clicking on the link above.


Traditionally, “going out for a pint or two” means meeting at a local pub with friends, but that is not necessarily so for Vancouver’s craft beer aficionados. There is a small but vibrant craft beer culture in the city, and a surprising majority of Vancouver’s discerning beer drinkers gravitate, more often than not, to one of the many craft beer-focused restaurants when going out for a night on the town.
Arguably, the two major “go-to” craft beer establishments in Vancouver are the not-to-be-missed Alibi Room, located on the eastern edge of Gastown, and Commercial Drive’s St. Augustine’s Craft Brew House and Kitchen. Both establishments have world-class craft beer selections and are operating with a food-primary license, more commonly known as a restaurant license, which indicates the licensee’s primary focus is food.
Although these two eateries (both of which have great menus that complement their beer lists brilliantly) are the dominant two craft beer spots in town, they are relative newcomers to the scene. The Alibi Room began to focus on craft beer in 2006, followed by St. Augustine’s, who opened their doors in 2008 but who did not begin to expand their tap list beyond a few until July 2009. Both have taken the concept of craft beer in restaurants to the extreme, and judging by their near-capacity crowds most nights, it is a concept that has caught on.

In fact, it caught on long before these two restaurants arrived on the local craft beer scene. Even then, with the exception of brew pubs who brew and sell their own beers, restaurants had been the main supporters of the local craft beer industry. Craft beers from both local microbreweries and beyond can be found in exclusive, fine-dining establishments and local cafés alike. And where you find craft beer, you will no doubt find those knowledgeable and loyal craft-beer lovers who make up the colourful Vancouver craft beer community.


In the 1980s, the early days of Vancouver's commercial craft beer scene, nearly all the beers brewed were only available as draft. This limited their sales to either pubs or restaurants. Brew pubs did not enter the Vancouver craft beer market until the mid-1990s and as mentioned before, existed mainly to promote and serve their own products.
Before then, BC beer drinkers had been limited to the bland, mass-produced, lager-style brews produced by the three major breweries in Canada. These three companies -- Molson Canadian, Labatt and Carling-O’Keefe -- had a stranglehold on the Canadian beer market.

Selling restaurants and pubs on the idea of serving beers that were unique, full of flavour, made with quality ingredients and brewed in small batches seemed next to impossible in the beginning. Other than the brewers and a few astute and forward-thinking restaurant owners, no one believed that Vancouver beer drinkers were ready for IPAs, porters, lambics and the like.
James Walton, owner and head brewer of East Vancouver’s Storm Brewing remembers how hard it was in the beginning to get his beer on tap.

“There was a lot of rejection at first,” says Walton, whose brewery’s licensee sales have consistently been over 90% to restaurants. “I was told by a lot of people at first that I could not sell my beers."
Established in 1994, Storm was part of the second wave of microbreweries to hit the market in Vancouver. They followed in the footsteps of Granville Island Brewery and Shaftesbury Brewery, who led the local charge against the big three.
“I found that the [restaurant] owners and chefs were more open to my beers and in tune with the tastes. They had a taste for variety,” says Walton.

He believes that many restaurant owners were "kindred spirits" in relation to the owners of microbreweries, since they both owned small businesses with focused concepts.
“Usually [a restaurant's concept] is one person with a vision, so they can relate to small brewery owners. They get it. They care more about what they were putting in their [customers’] glasses and realize people will come back if you give them quality,” Walton says.

Nigel Springthorpe, co-owner of the Alibi Room and Anthony Frustagli, co-owner of St. Augustine’s, both support Walton's views. Their establishments feature a staggering array of craft beers and only craft beers – the Alibi has 44 taps and three permanent beer engines to pour cask-conditioned beers, and St. Augustine’s has 40 taps.

Despite running very different restaurants, Springthorpe and Frustagli share a commitment -- to a vision and to quality -- that has been unwavering from the start, even when they met with criticism and resistance. And like Walton, they stuck to their guns, stayed the course and are now successful. This similarity in attitude between many small brewery owners and independent restaurant owners may have indeed played a big part in coupling craft beer with local eateries.

“Consistency, sticktoitiveness and no compromise,” Springthorpe says, listing the key elements that made his restaurant so successful. “I think if you try to please everybody, all of the time, you end up with a watered down concept," he says.
“At the Alibi it was a big step for us to get rid of the (great-selling) mega-beer brands. At first people were outraged if they couldn't get the ubiquitous brands they were used to seeing everywhere without even having to engage a beer list. But, we stuck to it. Through staff education we were able to guide people in other directions to product we thought they might like.”

St. Augustine’s also met resistance when they dared to offer craft beer in a sports-oriented environment.

“I can't tell you how many reviews of our place I've read online, by people who claim to be enlightened craft beer drinkers, that say something along the lines of ‘they can't decide if they want to sell good beer to the craft beer drinkers or Molson Canadian to the sports crowd’,” says Frustagli.
In spite of the critical reviews and pressure to turn off the sports on their televisions, St. Augustine’s stuck to the idea that some craft beer drinkers also were sports fans. Now the restaurant is packed almost every night, whether it's game night or not.

Apart from similarities as small business owners, Walton, Springthorpe and Frustagli also agree that cost considerations play a role in the link between eateries and craft beer. Although there has been a local craft beer explosion over the past five years or so, craft beer drinkers are still the minority and are considered a fringe or niche market. According to the latest statistics from the BC Liquor Distribution Branch Quarterly Market Review (BCLDB QMR), sales for domestic craft breweries have more than doubled since 2007, but these breweries still hold only a 15 per cent market share. That leaves 85 per cent of domestic beer sales going to the bigger, national and multi-national macrobreweries who still produce mostly alike-tasting lagers.

“Because pubs cost a million dollars or more they are often owned by corporations or other large interests, and those types of businesses generally don't play on the fringe,” says Frustagli. “They have investors that need to be paid back, profits that need to be made...they play it safe and offer what they know 90 per cent of the population will drink.”

Springthorpe echoes those thoughts about why pubs are more likely to stick with the bigger breweries.
“I think a lot of pub owners don’t just own one place, but have a lot of liquor primary licensed pubs under the same corporate entity,” he explains.
“There may be some economies of scale to be had by representing some bigger brands in not one, but several of your places. This would also put you in a position to be quite demanding with suppliers. A lot of the smaller breweries and agents can't afford and/or are not ethically willing to bend over backwards for big accounts who make all kinds of demands in order for them to carry a particular brand,” says Springthorpe.

At Storm Brewing, Walton is now leery of doing business with pubs. He has been successful many times in getting his beers on tap only to see them replaced by beers from the bigger breweries. These breweries usually offer a better deal for pubs, often breaching the law by giving pub owners free products or financial enticements to carry their brands.

“I don’t even bother anymore,” says Walton about trying to interest bars in his product. “My beer has been dropped too many times in bars because of kickbacks. It’s not worth the effort.”
Despite statistics that show total domestic beer sales to be down 9.2 per cent over the last year, sales are up for smaller breweries producing fewer than 150,000 HL (their draft sales increased by 7 per cent, while bottle and can sales are up a whopping 30.42 per cent). This has the bars sitting up and taking notice. Some bar owners are seeing the success of places like the Alibi Room and St. Augustine’s and are trying to jump on the craft beer bandwagon to lure in new customers.

“Only when craft beer proves itself as a money maker and a differentiator will the corporations jump on board, which is what we're beginning to see,” explains Frugstagli.
“As craft beer begins to take a bigger chunk of the market and further proves its profitability we'll see more and more corporations jump on board, and that will lead to more people drinking craft beer which will further prove its profitability, etc. It's a self-fuelling fire,” he says.

“I think we're already seeing changes,” agrees Springthorpe. “[It's] mostly because some pub owners or multiple location restaurant owners are seeing dollar signs when it comes to the question of selling craft beer. The big boys are seeing craft beer as a gateway to another market. I don’t think the majority will ever switch to all craft product. Right now it’s a way to get more dollars rolling in.”
Whether this new trend will continue is yet to be seen. For now, restaurants are still the prime places to enjoy local and imported craft beer. But one thing is certain: if the current trend of increased sales for craft beer continues, it's a win-win situation for local breweries and consumers.

Increased sales means increased opportunities for craft beer lovers to drink their favourite brews, and more potential for new customers to be exposed to those beers. This in turn could result in increased sales for local breweries, encouraging others to open small breweries.
And for those who had the foresight and vision to support craft beer from the start, like Springthorpe and Frustagli, it will mean continued success and sense of satisfaction that their visions and “sticktoitiveness” has paid off.

Thursday, March 10, 2011

Reports and Ramblings From Beer-Addled Mind #2

CAMRA YVR Engaging Members and Getting Busy

CAMRA YVR's new executive made good on their promise to become more active and get their members more involved, holding their first Policy and Advocacy Meeting at the Alibi Room Tuesday evening. Many of the usual suspects were in attendance and the downstairs room of the Alibi was full, with approximately 40 people showing up to take part. It was also encouraging to see some new faces in the crowd as well with a cross-section of people from all different segments of the beer community represented. CAMRA YVR president, Martin Williams, kept things on point by sticking to the agenda set out and moving the conversation forward, when necessary, to keep the meeting from stalling and losing shape.
From my point of view, I felt there was some good discussion and and it was interesting to hear the points of view from the different concerned parties. I know that personally I sometimes simplify issues and look at them purely from a consumer point of view, so it was very informative to hear from brewers, pub and brewery owners, distributors and retailers and understand a little more the issues they face in regards to the regulations, laws and restrictions that are in place in this province. It was also encouraging to see the meeting not digress into a simple bitch session and that those in the crowd were more than willing to get involved with many taking on the task of doing some research on specific issues in order to report back to CAMRA, in three weeks time, so that the issues can be revisited and action strategies formed, based on facts and not just emotion, at the next meeting April 5th.

There was some interesting comments and debate about the tied house issue and the proposed changes being considered by the provincial government to deregulate, or outright abolish, tied house laws. I have made my opinions about the tied houses quite well known, telling anyone who will listen that I am against the government relaxing the regulations in place to allow tied houses and inducements to exist. Some voiced similar concerns to mine, but there were some in favour of allowing tied houses, or at least allow for some relaxing of the regulations.
Mission Springs Brewing Company were represented and are directly effected by the current tied house rules which prohibits them from selling their Mission Springs beers in the Billy Miner Pub, which has ownership ties to the brewery. This is a prime example of how the laws in place are hobbling those they are meant to protect. It is also a prime example of how complicated some of the challenges are that those involved in the beer industry have to face. Another strong proponent of deregulating tied houses was Adam Henderson, owner-operator of Raincity Brands, a local importer of beer, who has laid out his arguements for allowing tied houses on his website. Other topics touched upon and discussed were liquor distribution problems, home brewing laws and the always anger-evoking liquor taxation.

From my point of view, there seemed to be some genuine interest by those in attendance to actually do more than talk but whether the meeting inspires them to follow through, do the research, organize and campaign is yet to been seen. If there is a failure to convert this talk into action, the blame certainly will not fall on CAMRA YVR and their executive, who are doing what they can to engage members and get them involved. Williams and his executive are pointing the horses in the direction of the water, now it is up to those horses to take action and drink. When talking to Martin, over countless pints, about the issues that concern us here in BC, related to the craft beer industry, he has always stated that CAMRA is merely a vehicle that needs to be fueled, guided and moved forward by the will of its membership and not just directed and lead by the executive. I am not sure what the other BC chapters of CAMRA are doing to campaign and effect change but if they are not holding similar meetings on a regular basis to organize, they may want to keep an eye on what CAMRA YVR are up to. It should the the goal of CAMRA BC to form cohesive, organized campaigns that are consistent province-wide, activating all members from all chapters together, to form one, unified voice that can speak intelligently and hopefully be heard by those who have the power to make the changes to our laws and regulations.
If you have an interest in trying to effect change in our antiquated and overbearing liquor laws, stay tuned to the CAMRA Vancouver website for confirmation of the location for the next meeting, which, if it is possible will be held at the Alibi Room once again. If you have specific issues you wish to address, or have particular skills and the motivation to get involved, this is your chance to be heard. And if you are not already CAMRA member, buck up your $25/year and get involved.

More on Tied Houses

One of the most interesting things I took away from the CAMRA YVR Policy and Advocacy Meeting was that there appears to be some changes coming soon in regards to the tied house regulations. According to the information shared, there is at least one liquor inspector out there who is reporting that there is room to interpret the tied house regulations that would allow, for instance, a microbrewery to sell their products at a pub or restaurant, off-site, that has ownership connections to the brewery. From what I understood, the word was that as long as there was equal representation of independent products, read beers from other breweries not "tied" to the establishment, offered at the same prices and promoted in the same manner as the "tied" beers, it would be okay to sell the "tied" beers.
I did not get into any in-depth conversation about this as there was a meeting in progress, but if I understood correctly, and this is the case, it may be that the government has made their decision as to which option will be chosen from the three proposed in the LCLB's Consultation Paper, dated January, 2011. I have not seen any official announcement in regards to any decisions, nor has anyone else I have spoken to, but the whole "consultation" process and the hushed nature of the proposed rule changes had a certain reek about it and it is my opinion that the government had already been lobbied and had made their decision, at least in part and was not basing their reasons for the proposed changes on "public safety" but more so on big business wants and needs. Whatever the case, it seems, as far as I am concerned, something wicked this way comes and we are about to see some very substantial changes made to the landscape of the local beer market. Some changes will benefit certain small breweries who do have a financial stake in other restaurants and bars, and I see that as a positive, but total deregulation, in regards to allowing tied houses and the allowance of inducements, may have a very negative impact on the local, craft beer industry here in BC, where it is just starting to flourish and make substantial inroads into the beer market.
One more note I find interesting...in England, where tied houses have been allowed and where big, multi-national breweries, including Labatt, have been allowed to buy up chains of pubs and restrict the beers offered in those pubs to just their beers, one MP, Martin Horwood, has introduced to the Tied Public Houses (Code of Conduct) Bill to the legislature, for debate. The proposed changes to the laws that would require that publicans running tied houses be allowed to sell "guest" beers, instead of being restricted and dictated to by their big brewery owners. Click on the Tied Houses link to see the story reported by Jon Howard, March , 2011, on the CAMRA UK website. I wonder if the government here in BC has bothered to talk to their UK brethren to see what the allowing of tied houses has done to the beer industry in regards to fair competition and restriction of consumer choices, in the UK.

A Challenge to all Lower Mainland Beer Bloggers - How Well do You Know Your Beers?

Vancouver's Legacy Liquor Store, located at 1633 Manitoba St, in the infamous Olympic Village, has recently announced they will hold The Knockdown, Drag Out Beer Quiz and Blind Taste Test, to be held April 13, 2011, at Legacy. The contest, which will cost $25 to enter, is being organized by Legacy's Chris Bonnallie and will consist of 25 questions, related to beer, followed by blind taste tests involving eight beers. The blind testing will ask contestants to name the style of beer, country of origin and the actual brand name of the beer. The person accumulating the most points, one given for each correct response, will receive a $200 gift certificate for Legacy.
Now, I know I rattle on about craft beer as if I am some kind of expert, but in reality, I just love good beer, love to write and have no fear about offering my opinion. But here, I am ready to put my money where my mouth is, enter the contest and really see what I know about beer. I suspect I will make an ass out of myself, which some, including myself, will find amusing. But what I would like to do is put out a challenge to all beer bloggers to join me in the contest, perhaps making a small side wager with the winner taking all, which they are free to donate to charity or buy a round of beer for the gang. And of course they will have the bragging rights over the rest of us brave enough to show!
Tickets for the event, which can accommodate up to 40 people, go on sale Monday, March 14, at Legacy and is open to all. I really hope to see some familiar faces out there as this event sounds like it could be a lot of fun.

Monday, November 1, 2010

The Blending of the Beer Worlds - A Welcome Trend and Opportunity to Share

I have a confession to make.
By confessing my sin, I run the risk of alienating those friends of mine who consider themselves connoisseurs of craft beer and of trashing my reputation, such as it is, for having a discerning palate for quality brew. For some, I am committing the biggest sin that can be committed in the craft beer world.
What is this terrible secret that I must confess, you ask?
I regularly stock mainstream, mass-produced Canadian lager in my fridge! And I do so freely and willingly.
My wife, who grew up in Mexico, loves the taste of Kokanee beer and prefers it over most other beers readily available in Vancouver. As a result, each time I go to my specialty beer and wine store to replenish supplies and stock up on local and imported craft beers, I am obliged  to buy a six-pack of Kokanee to keep my beloved happy. No matter what rare or highly-rated craft beer I plunk down next to the till, all eyes focus on those six blue tins of shame. Imagine the sideways glances, grunts of disapproval and looks of sheer disgust I must endure.
At least one attendee at the recently  held
Harvest Festival chose a mass-produced lager
over the cask-conditioned, kegged and bottled specialty
craft beers on offer
But why must it be this way? I have never understood why I should care about what the person next to me at the bar is drinking, unless, of course, they are drunk, angry and ordering a tequila slammer while giving me the evil eye. But, apparently, to be accepted into the craft beer scene, you must shun those who prefer to order mainstream, mass-produced beers and avoid bars and taphouses that serve them even if they do serve craft beer as well. This has never made sense to me. If the person who bellies up to the bar next to me orders a Molson Canadian, this should , in no way, impact my enjoyment of my tasty Red Racer IPA. As a dedicated meatetarian, I wouldn't avoid a restaurant that serves a great steak just because they also serve vegetarian dishes. I don't shun or ridicule my friends who sit at the same table as I because they are munching on their salads as I chow down on my chicken wings.
Historically, at least here in Vancouver, establishments serving beer, especially on tap, have divided themselves along these line; serve mainstream beers, whether they be imported or domestic, or serve specialty, craft beers. This helped polarize the opinions of the two types of beer drinkers with the mainstream beer lovers seeing craft beer folk as "beer geeks" and "snobs" while the craft beer drinkers looked upon their counterparts as "lager louts" "boring" and "ignorant". Until fifteen years ago, it was almost impossible to find any craft beers on tap in this city, with a few exceptions. Trailblazers in the Vancouver beer scene, such as Granville Island Brewing, who I now have a problem considering a micobrewery, but who were definitely leading the charge against the mainstream breweries who had a stranglehold on the Vancouver market back in the 1980's, Shaftebury, long ago bought by Sleeman and turned into an mainstream brewery, Storm Brewing  and Russell Brothers Brewing (now Russell Brewing Co),  did managed to grab a few taps here and there next to the established big breweries. There were also the original brew pubs, such as Yaletown Brewery  and Steamworks but you could not order anything but their own, original beers.
But a new trend is developing here in Vancouver, with many establishments offering both craft beers and mainstream beers. You still have your serious beer establishments,  like Commercial Drive's St Augustine's, with 40 taps and numerous bottled specialty craft beers on offer and Alexander Street's Alibi Room , with their awesome collection of more than 25 taps and rotating cask-conditioned beers. These are establishments that take their beer appreciation to another level and often offer rare brews, both local and international and where you will never find a mainstream beer. Now though, due to the growing popularity of such local craft breweries as R&B, Central City, Howe Sound and Russell, who have stepped up their marketing/distribution and gone after taps in all types of licensed establishments, as well as bottled their creations to be sold in government and private liquor store, it is possible to find craft beer taps co-existing with mainstream beer taps and what this has done is brought the two worlds of beer drinkers together. Establishments such as Darby's Pub, in Kitsilano, long thought of as a "mainstream beer" pub, have branched out and are offering some excellent and interesting craft beers on tap next to their regular Canadian lager taps. This is just one example of many I am finding around the city, as restaurant and bar owners are realizing that both types of beer drinkers can co-exist and that both are willing to part with their hard-earned dollars to sip on their favourite brews.
The by-product of this "blending" of the beer worlds is that people like myself can take their Kokanee-loving wives and friends to places where we can enjoy our specialty beers while they can order the beer of their choice. It also gives those of us who love the more adventurous brews  a chance to expose our friends and family, with more pedestrian beers tastes, to local and imported craft beers in a surroundings that are not intimidating for them! By introducing them to say a finely crafted lager from Central City, or Storm pilsner, for example, they may be more likely to try other craft beers. I know my wife has developed quite a taste for stouts and porters, but this took a lot of patience and encouragement on my part. Just the other night, this lover of Kokanee was sipping on Swan's Double Shot Expresso Porter and she often orders Crannog's Back Hand of God stout!!
By exposing mainstream beer lovers and encouraging them to branch out and try different craft beers we have a better chance of converting them to the craft beer world than by ridiculing and snubbing them. And, if, in the end, they chose to remain Molson or Kokanee lovers, so be it. For me, it gives me great satisfaction to introduce my wife to something I love and see her enjoy it as well, be that a style of music, type of food or craft beer. And thanks to the many licensed establishments in Vancouver that are now offering craft and mainstream brews, I have more of a chance to expose my wife to my favourite beers without denying her what she loves. And if things go according to plan, there may come a day when I don't have to be ashamed when friends come over because there will no longer be those six tins of blue shame in my refrigerator!!