Showing posts with label Central City Brewing. Show all posts
Showing posts with label Central City Brewing. Show all posts

Saturday, September 17, 2011

BC Rocks the Canadian Beer Awards


BC brewers/breweries dominated the 9th Annual Canadian Brewing Awards, held in Toronto August 25-28, taking home 38 of the 117 medals awarded including the gold medal for "Beer of the Year" by Driftwood Brewery for their Fat Tug IPA.
Anyone who knows me will tell you that I am probably responsible for about 10% of Fat Tug's sales in the Lower Mainland. I have been telling everyone who will listen it is the best bottled beer in BC, but I guess I was wrong, as it has now been judged the best bottled beer in Canada.

This year's event, which was sanctioned by the Beer Judge Certification Program (BJCP), incorporated style guidelines used by the BJCP, the Brewers Association Style Guidelines and the Great American Beer Festival and included only bottled beers.

When the dust had settled and the last sample had been judged, BC easily outdistanced their closest competitors, Ontario, who brought home 31 medals and Quebec, who snagged 22. Leading the charge for BC breweries were Howe Sound Brewing, who brought home an impressive seven awards, with four silver and three bronze and Tree Brewing who were recognized four times with one gold and four bronze medals.  Not only did Howe Sound top all BC breweries, but by my count, they brought home more medals than any other brewery in the country, narrowly beating out Quebec's Unibroue who captured six medals. In total 16 BC breweries were honoured, bring home 11 gold, 14 silver and 14 bronze medals.

Last year BC made a big impact as well with, Surrey's Central City Brewing taking home three golds plus "Beer of the Year", with Thor's Hammer and "Brewery of the Year" honours. It just goes to show the quality of the brewers we have in our province and how they are pushing each other to get better and better which benefits us, the consumers, who get to taste these brilliant brews and the industry as a whole.

Well done and congratulations to all the BC brewers and breweries who were honoured!!
What a way to start building the buzz for October's BC Craft Beer Month, a month designated to celebrate BC craft beers.

List of BC winners

Howe Sound
     Silver: Diamond Head Oatmeal Stout - Stout
     Silver: Pumpkineater Imperial Pumpkin Ale - Pumpkin Beer
     Silver: Megadestroyer Imperial Licorice Stout - Experimental Beer
     Silver: Baldwin and Cooper Best Bitter - English Style Pale Ale (Bitter)
     Bronze: Howe Sound Lager - Kellerbier
     Bronze: Garibaldi Honey Pale Ale - N American Style Blonde/Golden Ale
     Bronze: Woolly Bugger - English Style Barley Wine
Tree Brewing Co
     Gold: Serendipity #3 - Wood or Barrel Aged  Beer
     Bronze: Thirsty Beaver Amber Ale - N American Style Amber Lager
     Bronze: Captivator Doppelbock - Bock Traditional German Style
     Bronze: Hop Head Double IPA - Imperial IPA
Driftwood Brewing Co
     Beer of the Year – Fat Tug IPA
     Gold: Fat Tug IPA - N American Style IPA
     Silver: Singularity Russian Imperial Stout - Wood or Barrel Aged Strong Beer
Vancouver Island Brewery
     Gold: Hermannator Ice Bock - Bock Traditional German Style
     Gold: Sea Dog Amber Ale - N American Style Amber/Red Ale 
     Silver: Hermann’s Dark Lager - N American Style Dark Lager
Granville Island Brewing Co
     Gold: Belgian Wit - Wheat Beer-Belgian Style White/Wit
     Silver: Cypress Honey Lager - Special Honey/Maple Lager or Ale
     Bronze: Ginger Beer - Fruit Beer
Lighthouse Brewing Co
     Bronze: Overboard Imperial Pilsner -  European Style Lager/Pilsner
     Silver: Navigator Doppelbock - Bock Traditional German Style
Okanagan Spring Brewery
     Bronze: Brewmaster’s Black Lager - N American Style Dark Lager
     Silver: Porter - Strong Porter (Baltic)
Swans Buckerfields Brewery
     Silver: Scotch Ale - Scotch Ale
     Bronze: Pandora Pale Ale - English Style Pale Ale (Bitter)
R&B Brewing Co
     Silver: Hoppelganger IPA - English Style IPA
     Bronze: East Side Bitter - N American Style Pale Ale (Bitter)
Yaletown Brewing Co
     Gold: Hill’s Special Wheat - Wheat Beer-German Style Hefeweizen
     Silver: Yaletown Oud Bruin - Wood or Barrel Aged Sour Beer
Central City Brewing Co
     Gold: Thor’s Hammer - English Style Barley Wine
     Silver: Red Racer Imperial - Imperial IPA
Dead Frog Brewery
     Gold: Pepper Lime Lager - Fruit Beer
     Bronze: Citra IPA - N American Style IPA
Mt. Begbie Brewing Co
     Gold: High County Kolsch - Kolsch
Nelson Brewing Co
     Silver: Harvest Moon Organic Hemp Ale - Kolsch
Phillips Brewing Co
     Bronze: Analog 78 - Kolsch
Fernie Brewing Co
     Gold: Sap Sucker Maple Porter - Special Honey/Maple Lager or Ale

For a complete listing of all the medal winners check out the Canadian Brewing Awards.













Thursday, April 28, 2011

No More Excuses - Time For the BC Craft Brewers Guild to Organize, Collaborate and Cooperate

Like many other Vancouverites a few Sundays ago, I set out into the sunshine with hopes of achieving a personal best, but my dreams of glory had nothing to do with sweating it out with 50,000 others, adorned in spandex, participating in the Vancouver Sun Run hour and everything to do with throwing on comfortable clothes, ambling down to Legacy Liquor Store and stocking up on craft beer. Normally when I enter liquor stores like Legacy, Firefly, etc, I literally spin in circles, losing all sense of time, while trying to decide what beers to place in my basket. I must look like an adult afflicted with ADHD, who has stopped taking my Ritalin, as I flit from one side of the craft beer section to the other, distracted by the brilliant selection of craft beers and all their shiny labels, but on this particular Sunday I was in and out of the shop with a personal-best, sub-15- minute time. I do have to admit my awesome display of efficiency that particular Sunday had more to do with my nine-month-old daughter deciding to test out the acoustics of the cavernous space that Legacy occupies than my own personal focus and commitment to time management, but it was a feat to brag about all-the-same. My wife didn't share my enthusiasm though, especially after finding the receipt for the beers which were threatening to collapse my daughter's stroller.

OCB Discovery Pack Spring 2011
a multi-brewery collaboration
promoting Ontario craft beers
 While scanning the Legacy beer shelves to see what was new and exciting, store GM, Darryl Lamb, wandered over and handed me a six-pack labelled "Discovery Pack Spring 2011", which consisted of  beers from six different Ontario craft breweries, packaged and put together by the Ontario Craft Brewers (OCB). Darryl explained that he had stumbled across the product and contacted the OCB to have some of the Discovery Packs shipped out for his store. This current version of the Discovery Pack is the 8th version, first having been released in 2007 and are curerntly being released at the beginning of every new season.

I thought this was a very clever method of marketing and a sign of the commitment of the craft brewers in Ontario, who compete in the same market for the same dollars, to work together to collectively further their cause in general. These seemed like artisans and business people who got the Big Picture.

Hoptical Illusion,from
Flying Monkey, one of the
six beers offered in the
Discovery Pack
 Having grown up on the Westcoast, having spent much of my life avoiding Ontario and having the inter-provincial roadblocks in place that make it difficult to export beers from province to province, I know little about the craft beer scene there. I did notice that the six-pack included something from Black Oak Brewery which made me take notice as last summer I had the chance to sample a a very tasty IPA from Black Oak, which had been illegally snuck into our great province by someone who dared cross our provincial borders with alcohol without going through the BC LDB (a rant for another time), so I thought I'd give the Discovery Pack a go based on my enjoyment of that bootlegged brew.

Once I got home I felt celebration was in order, seeing as I had just posted a personal best time, so I cracked open the six pack and began to see what Ontario had to offer. Although the six-pack is described on the OCB website as "a hand selected combination of great brews,"  I found the beers to be solidly crafted but not "great. This might be due to the fact that I have grown accustomed to the huge beers being produced out here on the West Coast which has resulted in me developing a taste for hops to the extreme. I would describe the Discovery Pack beers as "starter" craft beers for those just making the leap from the world of marcobrews to craft beer and not for those looking to have their taste buds assaulted by big hops and high alcohol.
Despite the relatively tame nature of the beers (in my opinion), my curiosity was peaked by the concept of competing breweries cooperating to package together and promote their products to further the cause of Ontario craft breweries. I have seen many "mixed packs" here in BC, but to my recollection they were always from one particular brewery and marketed by that brewery. I have never seen a collaboration between breweries here in BC in regards to packaging their products together for the betterment of the BC craft beer industry as a whole.  I wanted to find out more about the OCB and immediately wondered why we haven't seen similar collaborative marketing here in our province.

Inside the six-pack box I found a few other interesting items, namely two pieces of literature, produced by the OCB, directed at promoting Ontario craft beers. The first insert I read turned out to be the OCB's "Craft Beer Style Guide" which listed all the OCB member breweries along with a list of all their 150+ beers, arranged by style and with brief tasting notes typical of that style. It was in a checklist form so that you could mark off which beers you have tried, much like the old checklists you would get in your hockey card packs back when hockey cards smelled of cheap gum and often ended up in the spokes of your bicycle and not in albums and plastic protectors. The other item inside was an advertisement for the Ontario Craft Beer Week, which takes place in June and is organized by the OCB to help promote their products and beer tourism in Ontario. This, I found interesting as well as almost all the beer festivals that take place here in the Lower Mainland, especially since the demise of DIX, may she Rest in Peace, are not organized by the brewers, but by groups like CAMRA and the Vancouver Craft Beer Week who advertise and promote the events.  

I went to the OCB website and found out it to be a wealth of information. It appears that the OCB are a highly organized and professionally-run group, doing their best to work together and promote Ontario craft beer and craft beer in general. On their website they state,
"We're the Ontario Craft Brewers, 25 brewers dedicated to making great tasting beer, right here in Ontario. The reason we got together is to promote our fresh, natural, quality beer and agree on a commitment to excellence that everyone has to live up to.
We chose "Ontario Craft Brewers" as our name, because it speaks to the tradition of care and craftsmanship that we insist upon when brewing our beer. It's taste that we're obsessed with, and taste that distinguishes us from other beers, so naturally our slogan is "Taste. The difference."
The OCB have even taken their collective commitment further, developing an OCB Brewer's Philosophy, signed by participating brewers and brewery owners, which sets out clearly the Ontario's brewers' dedication to art of brewing craft beer and supplying the consumers with craft beer of the highest quality, while supporting each other as Brothers in Arms, to further the cause of craft beer in Ontario. The OCB makes it clear on their website that they want to be apart of their communities and contribute positively towards the quality of life in those communities. They have successfully managed to lobby the Ontario goverment who have developed a $5 million, five year, Ontario MicroBrewery Strategy, that provides funding to the OCB "for marketing, training and other promotion activities" for the province's craft breweries. The Onatario government has also developed the $8 million, Ontario Craft Brewers Opportunity Fund (OCBOF) to help support and develop small to medium craft breweries in the province to compliment their Ontario Microbrewery Straregy..

The OCB have utilized this funding, along with the fees/dues they charge their members, to develop many advanced and diverse methods of promoting their beers. They have had a free iPhone app developed, that helps consumers track down craft beer in Ontario and have podcasts, entitled "Ontario Brewer". They also organize brewery tours for member breweries, run radio spots, produce videos relating to craft beer, organize the Ontario Craft Beer Week...the list goes on and on. Their website is full of educational information about Ontario craft breweries, craft beer, beer styles, cask beer, interactive tasting guides, maps to liquor stores/retail outlets, local pubs and restaurants that offer craft beer, a "Discovering Our Beer Guide" and  recipes using Ontario craft beer. They even have an on-line (printable) press kit full of background information, facts and statistics relating the the Ontario craft beer industry. I highly recommend it to any beer geek heading out to Ontario and, for that matter, anyone who is interested in craft beer in general, as there are many educational tools and links to beer resources and interactive tools on the site. I literally could have spent hours on there poking around, following the links and reading about Ontario craft beer and craft beer in general.


OCB Craft Beer Style Guide (1st 2 pages) included in the
Discovery Pack Spring 2011

If the information and the energy put forward by the OCB, via their website and their Discovery Pack packaging is any indication, it appears the craft beer scene in Ontario is alive, vibrant and very well supported by the brewers/brewery owners themselves who are spearheading their pubic persona, as one, through the OCB and who have sucessfully garnered the support of their provincial governement. They have taken the proverbial bull by the horns and, as stated in the OCB press kit, "banded together under the Ontario Craft Brewers banner to provide collective marketing muscle, promote regional tourism and expose Ontario's beer drinkers to a world of more than 150 handcrafted premium beers brewed in their own home province."

What a concept! Banding together to create one collective voice (sound familiar CAMRA YVR members??). Competing forces pulling together for the betterment of all involved.

Now let's compare that to the BC craft beer scene and how the BC Craft Brewers Guild (BCCBG), formerly known as the Craft Brewers Association of BC, is helping promote the cause of  the craft beer industry here in Beautiful BC.

It is true that here in BC we have an alive and vibrant craft beer scene as well. BC brewers are not only producing good craft beers, but world class craft beers that are pushing boundaries and causing the rest of North America to take notice. And it is not just one brewer, but several that are creating these amazing beers. There are several brewers at the moment that are challenging each other to keep up and push the envelope with their brews. I dare say that soon, if it isn't already happening, local brewers will be creating new craft beer trends and styles that others, from across Canada and N America and around the world, will be trying emulate in order to keep on the cutting edge of craft brewing. And those of us who drink these beers are enjoying the fruits of these creative labours.

But While the craft beer scene has bneen exploding here in BC, it seems this explosion has taken place with little-to-no help from the Craft Brewers Guild who, at least at first glance, seem invisible to the general public. I am not a brewer, but have been involved in the craft beer industry in Vancouver for over 10 years, yet I know little about the BCCBG and what they do.

On first blush, it seems to be that the BCCBG is, in fact dormant, disorganized and in turmoil. The general scuttlebutt around the cask is that the BCCBG are doing nothing to advance the craft brewing industry in this province and are too busy fighting amongst themselves to get anything accomplished. The BCCBG website is basically devoid of content, listing 16 member breweries, with some of the names missing on the members list conspicuous by their absence, and giving one contact name and phone number, that being Tod Melnyk, of Tree Brewing, who is listed as chairman. Comparing the BC website to the OCB website is like comparing a kindergartner's crayon scribble to a Master's thesis. The only bit of info, other than what listed above did give at least some idea of what the Guild was about, stating,
"Welcome to the home of some of the world's best beers. While in BC, enjoy your stay here and feel free to sample the artisinal offerings of our members.  In 1997, a group of BC Craft Brewers got together for the purpose of establishing a non-profit, cooperative trade organization committed to the promotion of the Craft Brewing Industry through legislation, education, public awareness, and the responsible use of our products."

I decided to make a few phone calls to try and find out what is happening with the BCCBG and to see if all the rumours I have heard swirling about have any substance. Depending on who you talk to, you get a very different picture of what the BCCBG is about and how the BC brewers are working together - or not.  Tod Melynk was more than willing to speak to me about the BCCBG and put a very positive spin on things with the guild.
According to Melnyk, the group is currently reorganizing, refocusing and figuring out priorities and "getting everyone on the same page". When asked about the lack of public presence, including the website, Melnyk, who is co-chair of the group, along with Matt Phillips (Phillips Brewery) and Jim Dodds (Vancouver Island Brewery), stated members have been occupied running their respective breweries and unable to contribute significant time or financial resources to the BCCBG. He did state that they have been "working in the background and tackling issues when they arise" such as putting forth a position paper in regards to the proposed changes to the tied house/trade practice laws. I could not really get what the BCCBG's position was in regards to tied houses and trade practices other than Melynk telling me member breweries did get together, via conference calls, to voice their opinions and come to a consensus on a  position.

When queried about the BCCBG's membership and obvious names missing, Melnyk stated he has fielded "several calls recently" from representatives of breweries and brewpubs inquiring about joining the guild and said that there is significant interest amongst the craft brewers in BC to get organized and work together. As an example, Melnyk pointed to the recent collaboration by 28 craft brewers who got together at R&B Brewery to create a Cascadian Dark Ale that will be available during the Vancouver Craft Beer Week. Melnyk did point out that this collaborative brewing session was organized by the VCBW and not the BCCBG, but saw the getting together of all the brewers as a positive sign.
I also queried Melnyk about the rumours about the in-fighting and conflicts that many feel are the main reason why the BCCBG appear to be stagnant and ineffective and Melynk stated that there has been conflict amongst members, "a few years ago," and that at times "small issues pertinent to one brewery have taken over the (BCCBG) agenda" but that those problems are a thing of the past. Melnyk stated that the BCCBG does have plans to put out collaborative products, such as the OCB's Discovery pack, update their website and begin an organized lobby to help "craft brewers get on a better playing field" in regards to competing in the market place and hopes to get the craft brewing industry the same government support the BC wine industry enjoys. Melynk also stated he has a personal vision of creating a special designation for craft beer similar to the wine industry's VQA designation for BC wines that meet certain criteria. 

Rick Dellow, the R of R&B Brewing, who belong to the BCCBG, also stated in an email, that there are plans amongst the guild members to, "put together shared raw material buying and shared marketing," but that due to the guild members need to attend to their own businesses, these plans may not "see the light of day". Dellow also pointed to past BCCBG activities which have been successful, such as when the guild,"worked with a group of small brewers from all over Canada to lobby the government to reduce the level of Federal Excise tax," a lobby that was successful and resulted changes to the tax structure.

Melynk stated that the main reason the BCCBG has not been able to organize and get to the level of their Ontario cousins is simply a result of money and time and has little to do with in-fighting and the BC brewers inability to work collectively. He pointed to the "substantial amount of money" the OCB got from the Ontario Provincial government and the fact that the OCB has a full-time "Executive Director" to help guide the group.
These facts are true, the OCB has a President, John Hay and an administrative assistant and, according to PR contact, Christine Mulkins, who I contacted by email, "employs a variety of consultants on contract to provide support on finance, marketing, PR, branding, website, advertising/media, etc." Mulkins also stated that OCB members "play an active role in the association by participating on a variety of committees such as - technical, marketing, etc," and that they pay dues to be members to help fund the cause.
My question is, if funding and resources are an issue, why can the BCCBG not follow Ontario's lead and go after the same funding from government and the guild members themselves? I know each provincial governement if diffeent and market places unique, but the BCCBG has a great blueprint to follow and could they not try to adapt the path the OCB has taken to suit their needs?

I spoke to a few other brewers, some members of the BCCBG and some not, as well as others who are insiders in the craft beer industry and had a completely different picture of how the guild operates painted. A few brewers were not willing "to go on the record" but were more than willing to talk to me over a few beers to share their thoughts about the BCCBG and how it operates. I heard descriptors such as "disorganized", "dysfunctional", "useless", "not focused" and "splintered" used to describe the BCCBG.



One brewer, Crannog Ales' Brian MacIsaac, who used to belong to the BCCBG but who opted out about four years ago, was more than willing to go on the record and state why he is no longer a member. I personally know MacIsaac and consider him to be a straight shooter, one who does not mince words and one whose business practices are honest and above board. Crannog has been very vocal about the lack of ethics in the craft beer industry and the lack of a "code of conduct" in regards to how craft breweries in this province conduct business. He believes it is paramount that the craft breweries hold themselves up to a higher standard than the macrobreweries do, not only with the beers they produce but with how they conduct themselves. He believes that although they compete in the same marketplace, for the same consumers' craft beer dollars, the craft breweries should be able to work together to advance the industry in BC while letting their beers speak for themselves.

The beer industry is rife with what are illegal practices, such as kickbacks of free beer to pubs/restaurants, to breweries paying cash for the right to sell their beer in a certain establishment or breweries paying for beer lines to be installed for the privilege of selling their beer, but Crannog has refused to be apart of this, even if it meant losing potential business. Crannog's famous t-shirt depicting a hand flipping the bird with, "here is your 1-in-10," referring to the practice of giving one free keg for every 10 bought, sums up his thoughts on the issue. 

MacIsaac says the main reason he is not apart of the BCCBG any more is the "predatory" business practices of some of the member breweries and his distrust of them having access to "sensitive" information about his business. He states some guild members are "not cooperating" with the other members and that the guild is "not functioning as a group of colleagues". He went on to say certain breweries were not interested in making a stand against the kickbacks and the purchasers' demands for free beer or cash and were currently offering the kickbacks and inducements in the same manner as the bigger breweries with the deeper pockets. He states when he tried to get the members to formulate and implement a "code of ethics" or "code of conduct" he was not supported by the some of the guild members who are known to be quite aggressive in the marketplace and willing to go after the tap space held by other guild members in order to increase their own business. 
He also gave, as an example of the group's unwillingness to support each other, that when one member brewery came to the guild for support due to the fact an establishment demanded a payment of $1000 a tap, per year, to do business, that member brewery received no backing or support. In fact they were told by one of the guild members "it was the price of doing business," even though that "price" is currently illegal and something many small craft breweries, with limited resources, having been fighting against. MacIsaac told me he believes that some of the members of the guild are their for their own betterment and are not interested in helping develop the craft beer industry as a whole or work collaboratively in the guild. It comes down to greed and dollars and not the art of making craft beer and developing an ethical and sustainable industry.

"When is it enough?" asked MacIsaac. "It (craft beer industry) should not just be about getting bigger and bigger."

So which version of the BCCBG is the accurate one?

I have had suspicions for years that some of the BC craft breweries who want to grow and play with the big boys in the market place have been predatory and ruthless in taking business away from their craft beer brethren in the name of growth. In fact, I won't buy beers from certain local breweries based on my knowledge of their business practices and have voiced my opinions to most who will listen. This type of behaviour is certainly going to splinter and fracture the craft brewers. The craft brewers are the first to complain about the Molson's of the world flashing their money about, buying taps and giving kickbacks yet some of them are just as bad and some of those protesting loudest are the worst offenders.

Although there are many of the BC craft brewing heavyweights on the member's list, there are many that are not. I don't buy the excuse that there is a lack of resources available to the BCCBG which prohibits them from doing something as simple as put content on their website or update the name on it to reflect their name change. It appears to me there is just not the will amongst the BC craft brewers to band together to work towards common goals. I am quite sure the member breweries could buck up a few thousand dollars a year to hire professionals to help run their guild, such has been done in Ontario. First on the agenda should be to update and professionize their website, go on a massive recruiting drive and develop a collective voice with the focus of getting the governement's attention so that maybe they can secure funding and make themselves known as a group that can contribute positively to the cultural and finacial welfare of BC.

Maybe the BC craft brewers believe it is not necessary to organize and market together as their growth rates are decent and their support from consumers and groups like CAMRA and the Vancouver Craft Beer Week is strong and spreading the word for them. I know that some who have been supplying this support are getting fed up with the lack of action by the BCCBG to help promote the craft beer scene in BC. CAMRA YVR President, Martin Williams, for one, believes it is time for the BC craft brewers to get busy and help themselves.
"BC's brewers need to work together better than they have," says Williams. "There is a vibrant brewing industry in BC. It is small and its growth is well hampered. I doubt the government in Victoria recognizes brewing as a growing industry. This recognition will only come when the BC Craft Brewing Association develops its own personality, its own voice and markets itself as a real and viable industry in BC with an important role to play." 

The BCCBG may point to the substantial OCB funding from the Ontario Provincial Government but I do think there is a direct link to the OCB's commitment to contributing to their local communities by supplying jobs, promoting-developing local small businesses, adding to the local economies and promoting Ontario tourism by highlighting the province as a destination to find great beer. I don't know for sure, but I suspect the OCB lobbied the Ontario government hard to get the support they now enjoy. If their website and the image the OCB is projecting is accurate, the OCB sees the craft beer industry as more than sales for its individual members and sees themselves as playing an important part in their local communities. Yes, it is about selling beers and individual businesses being successful, but there is a bigger picture beyond producing the best IPA and the OCB seems to get that.

I would love to see the BCCBG here commit to cooperating with each other and take steps towards getting to where the OCB are. I would definitely love to see them band together to try to combat inducements and illegal trade practices, although that may be a mute point if the government in this province deregulates and allows inducements to exist in the light of day. Think of the positive economic spin-offs of promoting and increasing beer tourism here in BC. Think of the possibilities, as a consumer, of the breweries and brewpubs banding together to help new breweries start up in this province. The more widespread, organized and vibrant the craft beer industry is, the better it is for all involved. At least this is how I see it.

I would also like to walk down to my local liquor store and buy a mixed pack of BC craft beer...imagine a box containing limited releases from Central City, Driftwood, Phillips, R&B or any of your other favourite local craft breweries.

Now that is something I don't mind promoting.


 

Saturday, April 2, 2011

Cask-Conditioned Beer: Are We Getting the "Real Beer" Deal & Are Cask Events Here to Stay?

If you are even remotely connected to the Vancouver craft beer community, unless you have been living incommunicado in a cave, you will have noticed the explosion, sometimes quite literally, of cask beer events hosted around the Lower Mainland. There seems to be a cask beer event almost every day, the latest CAMRA Vancouver Newsletter has ten listed over the next week, with some of weekly scheduled events having developed an almost cult-like following. Take Central City's monthly cask event, which takes place 4 PM, the last Saturday of the month, where unless you are there when the cask is tapped, you are not likely to get a chance to sample what is on offer and even if you are there on time, the chances of getting more than a pint are slim due to the event's popularity. The Whip's "Real Ale Sunday's" draws a regular crowd of Vancouver beer scene's insiders and often sells out in 90 minutes or less. St Augustine's "Manichean Monday's" draws people from all over the city who come to have a sleeve or two to help them ease into the work week while the London Pub's "Tap that Cask" event, held Friday's at 5 PM, has become the official kick-off to the weekend for many craft beer enthusiasts. The current situation brings to mind the song "Old MacDonald" with a cask, cask here and a cask, cask there, here a cask, there a cask, everywhere a cask, cask. And if that weren't enough to motivate and excite real beer enthusiasts, the Alibi Room has three casks on offer at all times, with the beers available dependent on what gem Nigel Springthorpe has managed to get his hands on.

Cask beers have been around the city for a few years but only recently have they become so popular and their availability so widespread. The genesis of Vancouver's cask beer events can be traced directly back to the long-gone-but-sorely-missed Dix BBQ and Brew Pub (may you RIP) which can take credit for being ground zero for the current cask beer explosion in this city. According to the CAMRA BC website, Vancouver's first regular cask night kicked off at Dix in July, 2002, with their first monthly "Cask Saturday". Vancouver's first "Caskival", a festival dedicated to cask-conditioned beer, where local brewers vied for the coveted Golden Bung Award, was held at Dix in July 2003. A month later Dix again produced another first when their monthly cask night went weekly in August of 2003 and was held every Thursday until Dix closed in May, 2010. From those humble beginnings, the current cask scene has developed and grown to the point where new cask events seem to be spreading across the Lower Mainland like airborne yeast in a windstorm.
Due to the shear volume of cask events in the city at the moment, it is virtually impossible to attend them all. Some of the more adventurous and I suspect single, cask beer fans have made a kind of sport out of braving as many cask events in a row as they can with the record sitting at nine, I believe. Things have never been better for the real beer enthusiast here in Vancouver and there are no signs that this current trend is going to change.
But is this cask-event frenzy a craze here today, all the rage, only to be gone the way of the Pet Rock tomorrow, or is it here to stay? I thought I'd take a closer look at the whole cask-conditioned beer scene and offer up opinions on the subject from the World According to the VanEast Beer Blog.

What Exactly is a Cask-Conditioned Beer? 
I have been asked the question, "what differentiates a cask-conditioned beer from 'regular' kegged beer?", by many of my friend's and acquaintances and, to tell you the truth, I was not too sure of the exact details. As usual, I did not let that slow me down in giving them an answer, but I had never really put much more thought into the subject of cask-conditioned beer other than to consider whether I wanted to order one, or not, if they were on offer. As I understood it, cask-conditioned beer was fermented, at least in part, in a cask, was not artificially carbonated and was extracted from the cask by a hand-pump/beer engine style tap or gravity-fed and poured from the cask. In the interest of understanding fully what exactly qualifies a beer as a cask- conditioned beer, or real beer, I have done a little research so I can be better informed about what I am drinking and be able to properly give my friends and acquaintances an knowledgeable answer other than just flying by the seat of my pants.

Since CAMRA UK seems to be the patron saint of things cask-conditioned, I thought I would snoop around their website to see if I could come up with any information. I was not disappointed. According to CAMRA UK's website:
"Real ale is a beer brewed from traditional ingredients (malted barley, hops water and yeast), matured by secondary fermentation, in the container from which it is dispensed, and served without the use of extraneous carbon dioxide.
Brewers use ingredients which are fresh and natural, resulting in a drink which tastes natural and full of flavour. It is literally living as it continues to ferment in the cask in your local pub, developing its flavour as it matures, ready to be poured into your glass.
Real ale is also known as ‘cask-conditioned beer’, ‘real cask ale’, 'real beer’ and ‘naturally conditioned beer'."
CAMRA UK, who state on their website that they developed the above written definition in 1970, goes on to explain that both cask-conditioned beers and kegged beers go through the identical primary fermentation process but then part ways when cask-conditioned beer is placed in the cask where it undergoes the "slow secondary fermentation in the vessel (i.e. cask) from which it is served". Cask beers are then served straight from that cask, bypassing the pasteurization and filtration step, which filters out and kills the yeast, that most kegged beers undergo after primary filtration, preventing further fermentation. It is important to note that I stated "most" kegged beers and the reason why will become apparent a little later in this post.

Now I am going to leave the safe confines of the CAMRA UK website and venture out into the wild blue yonder, flying, once again, by the seat of my pants while pontificating about the current cask beer scene here in Vancouver. But if you chose to follow me on my adventure, please remember, these are my personal observations, thoughts and ideas and in no way reflect those opinions held by the owners/operators and employees of the VanEast Beer Blog.

Are We Getting the "Real Beer" Deal at Cask Events Here in Vancouver?

This is a more complicated question than it first appears. While there are some brewers who are actually transferring their beers into the casks, unfiltered, suspended yeasts and all, immediately after primary fermentation,  where they are introducing whatever ingredients they chose to to create their unique brews before sealing the casks up to allow secondary fermentation, I suspect that not all the beers served at our cask beer nights fit CAMRA UK's definition of cask-conditioned beer. Actually, this is  more than a suspicion, it is something I know to be true. What is true is that all the beers served at the cask events are coming from casks with seemingly no "extraneous" CO2, or any other gas, being used to aid in transferring beer from cask to glass. But some of the beers are not being "conditioned" in the "vessel" that they are being served from, which seems to be a key part of the CAMRA UK definition and description of cask-conditioned beers. This is not to say that those who don't follow this method are cheating us and serving substandard beers. I am simply saying that some purists would not consider many of the casks we are served at these cask events to be cask-conditioned.

Have you ever watched the casks be hauled up onto the bar just before they are tapped, or watched the person behind the bar tip up the cask to drain the last drops into your glass as you thirstily awaited and noticed that there is no sediment or cloudiness visible in your perfect pint? Maybe I am a little simple, but this puzzled me at first. If a beer is transferred, unfiltered, into the cask and allowed a secondary fermentation there, should there not be yeast sediment settled on the the bottom of the cask that would be stirred up when the cask is moved which would result in cloudy beer with coodies and ya-ya bits floating about when the cask is jostled about? I know I am not the only one who has thought this because I have had comments directed my way and watched others wince when they saw the casks being tipped and flung about. When I started to write this post, I did some thinking about this - if you were close enough to me you could have smelled the wood burning as I worked through this problem - and suddenly I understood why some of the casks are good to the last drop.

It is my belief that these "clean casks", those without sediment, do actually undergo secondary fermentation and are not filtered in any way, but they are not technically "cask-conditioned". These beers are similar to the "regular" kegged, craft beers we drink, which differs from the definition of "regular" kegged beers CAMRA UK mentioned. The craft breweries do keg their beers, and introduce extraneous CO2, but most, if not all, do not filter or pasteurize their beers after primary fermentation. They are instead transferred from the primary fermentation tank to a secondary fermentation tank, where the beers are allowed to undergo the all-important secondary fermentation.Once the secondary fermentation is complete and the yeasts and particles in the beer have settled to the bottom of the secondary tank, sometimes aided by finings dropped into the fermenter, the beer is transferred to a keg, CO2 is added and the beer is ready to be delivered to your local watering hole, or the beer is transferred to a cask, extra ingredients, if applicable, added and the cask sealed, ready to make its grand entrance at the next cask event gala.
By this method, no actual fermentation is taking place in the cask we have our beer from. This may also explain why some of the cask beers we are being served are so flat, due to the lack of natural carbonation in the cask that would have been produced if the cask had been allowed to actually ferment there. It also explains why these casks do not have any sediment and why the beer remains clear to the last sleeve (or pint if you are lucky) even when tipped, flipped, shaken or turned upside down.

Is that cask-conditioned beer?
I would say no. According to the CAMRA UK definition, no as well.
Is that real, craft beer?
To this question, I say yes.

The craft breweries are brewing using traditional methods and ingredients, sometimes with their own personal twists, are allowing the beer a slow, secondary fermentation and are not filtering or pasteurizing their beers. It is just taking place in a larger tank, not the cask. Many of these types of casks I have tasted have been excellent and equal in taste and quality to those that have obviously fermented in the actual cask (sediment and sludge present at bottom of cask tips me off these are real cask-conditioned beers) and some of the "authentic" cask-conditioned beers I have tried have not been that good. Being a cask-conditioned beer does not automatically qualify a beer as a good beer. And, if done properly, a beer transferred into the cask from the secondary, that is allowed the proper time to acclimatize and blend with the added ingredients, i.e extra hops, fruits, coffee, chocolate, etc, can be a great drinking experience.
On the cynical side, I do suspect though that some of these beers are being transferred into the casks and have the extras added just hours, sometimes minutes before being delivered to the event and this is evident in the final product, which in some cases have been quite disappointing. My experience and my suspicions tell me these cases are few and far between and I really hope that as the demand grows for casks, with the all the different cask events that are being held, that brewers are planning ahead. I do have to say that I did attend one cask event and thought the beer was very unique, tasty and well worth the trip. I later found out that this "cask-conditioned" beer was one of the last-minute specials, but I did not feel cheated due to the quality of the beer I enjoyed. What it did do was give me a great appreciation for how skilled our local brewers are to be able to pull the proverbial rabbit out of the hat at the last minute to provide a "cask" beer to an expecting audience.

I am sure some of you are rolling your eyes and muttering to yourself that I am just splitting hairs, but let me put it to you this way...If, with my next batch of home brew, I allow my beer to go through first a primary fermentation, then transfer it to a secondary carboy where the secondary fermentation takes place and the yeast and sediment settles to the bottom, after which I then transfer said beer to my bottles, unfiltered and without extraneous carbonation, and cap them, should I be able to call these "bottle-conditioned" beers? I think not, as almost all, if not all, of the yeasts, which have settled to the bottom of the secondary have been left behind, therefore no further fermentation is taking place in the bottles. These bottled beers, as good,or bad, as they may be are just Paddy's home brew, not bottle-conditioned beers. I believe the same comparison can be drawn to some of the casks that are being served. It is not a reflection on the quality of the product, it is a reflection about how the beer should be categorized.

In a perfect world, all the casks would be truly cask-conditioned for that authentic touch...it is called the Campaign for Real Ale, is it not? Having said that, if the beer is good, I will drink it, cask-conditioned, tank-conditioned or filtered through a dirty sock. I am not a purist when it comes to the beers I drink. If I like them, I drink them and if I don't, no matter what brewery they come from and how highly rated they are, I don't. Like I said before, not all things cask-conditioned are good. But I think if we are drinking beers that are not truly cask-conditioned, the brewers should let us know. I know when I see the words "cask beer", I expect a cask-conditioned brew and for some of the purists, this slight different in process is a very important one and is "the" step that differentiates this style of beers from others.

Are Cask Events Here to Stay or Just a Splash in the Glass?

As popular as it is at the current time, I am not so sure that the cask event movement can continue to grow and remain sustainable with the current number of craft beer drinkers in this city and the rapid expansion of the cask beer events. I do not profess to have attended every cask night, or even to have attended one at every venue, but at the ones I have attended, I see that the bulk of the crowd there drinking from the cask are the familiar faces of those who make up the nucleus of the Vancouver craft beer community. That is not to say that this trend cannot maintain and become a long-term thing here in Vancouver, but unless that community expands, I can't see the continued expansion of this cask beer craze continuing and I think that it will eventually shrink and return to just those establishments where craft beer drinkers traditionally hang out. Already I am seeing overlap in the events, two being held at the same time and wonder if this will thin the cask-beer crowd out. Maybe there are more and more people drinking craft beer at these events than I am aware of and there are enough cask beer lovers and curious customers who will try the cask beer, to sustain all of these events. If not, restaurants and bars will begin to see that numbers are dropping because the cask-beer crowd is being spread too thin and those establishments that are not traditional craft beer drinker hangouts will stop their cask nights and move onto the next fad/craze.
To this point, due in large part to the support from CAMRA Vancouver and the craft beer community, there have been more than enough support for the cask events to produce interest from new establishments, some not traditionally associated with craft beer, to hold their own events to draw new customers in. I have watched St Augustine's, a well-known craft beer hangout and my local watering hole, grow their cask night from a few local, craft beer lovers to a full house, but I did note that two Mondays ago, when I last attended, numbers were down, despite it being a Central City cask and I wonder if this was because the Granville Room held their first Monday cask night, overlapping St Augustine's, that same evening. I do know that many of the regular crew who show up at St Augustine's on Mondays went to the Granville Room to check it out and wonder if this will be a trend, with those living Downtown and on the Westside no longer making the trek to the Drive on Monday nights. I hope not as the St Augie's crew have worked hard to build up and establish their cask event but like I stated earlier, there are only some many craft/cask beer appreciators around at the moment and for them to support all the events, to the point of them being successful, the Campaign for Real Ale could soon turn into the Campaign for Real Alcoholics.

I also fear, as the demand for craft beer grows in this city and beyond, that with the increased demand for cask beers brewers may find that creating these casks is more of a time consumer than it is worth. At the moment, cask beers seem to be the playground for brewers, giving them a chance to deviant from their normal, day-to-day recipes to be creative and explore ideas to create truly unique brews. Some brewers seem very energized and inspired by this freedom and are producing some truly interesting, strange, quality casks, pushing the boundaries in regards to types of beers. If this passion for creating unique, quality casks continues, the quality will remain high which will help draw in more and more people into the cask beer scene which will, in turn, help it maintain and grow. If the quality begins to slip and not enough attention is paid to these casks, interest will shrink and the present craze will fizzle out like a flat cask.
I do hope that this cask beer craze turns into something long-term and permanent here in Vancouver and that the increased availability of cask beer will help introduce more people to craft beer. It will give beer tourists yet another reason to make Vancouver their destination of choice and give the local craft beer drinkers the unique opportunity to drink and enjoy a sleeve of real ale on a very regular basis, at more than just one establishment in the city, instead of having to wait to try samples every few months at a crowded beer festival. Even if cask-conditioned beer is not your thing, if you are a craft beer lover, the development and success of these cask events is a positive as they potentially expose more and more people in Vancouver to craft beer and point out the the bean counters of the hospitality industry that craft beers can be money makers if they are brought into an establishment and promoted.
So whether they are all truly cask-conditioned beers or not, lets hope that this current craze transforms into the norm so we can continue to drink fresh, quality craft beer in our fine city.

Thursday, March 24, 2011

The Georgia Straight Reader's Choices Awards: Motivation to Push Harder in Our Fight to Promote Craft Beer

Those who are the shakers and movers in the local craft beer scene have much to be proud of with the major gains that have been made over the past few years in regards to educating the general public about craft beer and expanding the craft beer community to include a wider cross-section of British Columbians, but one has to only look to the Georgia Straight's 2011 Golden Plate Reader's Choices Awards to see how much work there is still to be done. The knowledgeable Vancouver craft beer community is still very small in comparison to those who prefer mass-produced macrobrews, churned out by the larger breweries and I think those of us who consider themselves members of the local craft beer community sometimes forget just how small a minority they are among Vancouver and British Columbian beer drinkers because they are constantly surrounded and supported by like-minded people. At CAMRA meetings and events we are preaching to the converted and when close to 100% of the room shares your beliefs and feelings it is easy to lose track of the fact that the rest of the big, old world out there does not share the same.
I am one of those people who sometimes forget just how small a market share craft beers actually have here in BC. The last statistics released by the BC Liquor Distribution Branch (BCLDB), in their December 2010 Quarterly Report, show that beer sales from breweries producing under 150,000 hectalitres is on the rise, increasing by 7.65% for draft and by a whopping 40.12% for packaged products while the bigger breweries, producing more than 150,000 hl saw sales shrink by 7.71% for draft and 8.6% for packaged products. You would think that with those numbers that the smaller, craft beer breweries would be gobbling up a large portion of the BC beer sales market share but they don't, still only selling approximately 13% of beers sold here in the province.
What do all these numbers have to do with the Georgia Straight's annual readership awards you ask? For me, it hammers home just how much more work there is to be done in educating the beer-drinking public about what constitutes a quality, craft beer, how beers should be served and well, quite frankly, everything there is to do with drinking good beer. I sometimes think we in the craft beer community are too busy patting each other on the back to notice that for every craft beer sold, there is still almost a six-pack of mainstream beers being rung up at BC cash registers. Yes, we get it and we are enjoying the fruits of our epiphanies with every sip of craft beer, but we will not see the realization of our dreams of being able to purchase and drink craft beer, served in the manner that we want it, on an equal footing with those larger, macrobreweries who put $$$ signs ahead of quality and taste, until we start to effect real change into how the general public perceives craft beer and microbreweries.
It just takes one look at the Georgia Straight awards to see where the general public locally is with beer. Alexander Keith's was voted the best beer brewed outside of British Columbia! Alexander Keith's is not even the best beer brewed in Nova Scotia. And how the Hell does Kokanee tie for first place for the best BC beer brewed outside of Vancouver? It was tied for first with Phillips Brewery's Blue Buck Ale, but, with all due respect to Phillips, Blue Buck does not have any business being on top of any list to do with the best BC beer brewed outside of Vancouver. When I last checked a map, Surrey (Central City Brewing), Sorrento (Crannog), Squamish (Howe Sound Brewery) where all located outside of the city limits of Vancouver yet none of their award-winning beers made the top three. Driftwood Brewery, which is located in Victoria along with Phillips, also did not make the grade with their great beer line-up. Best BC brewery located outside of Vancouver...Okanagan Springs! Yes, Phillips and Driftwood were voted second and third but where is Central City, voted Brewery of the Year in 2010's at the Canadian Brewing Awards. There are several other peculiar, odd and downright ridiculous winners in this ballot, but I will let your peruse the list for yourself.
I know, I know, these reader's choices-type awards are all dependent of the audience of the publication, who votes, block voting, etc, but the Georgia Straight should be a good sounding board for what the general public thinks and believes here in Vancouver. From what I see, by the choice made by the Straight's readers, CAMRA BC, CAMRA Vancouver and the rest of us campaigning on behalf craft beer consumers have much work to do which is a perfect segue into the announcement of CAMRA Vancouver's next Policy and Advocacy Meeting, scheduled to take place April 5, 2011 at the Railway Club. Meeting starts at 1800 hours sharp. If you want to be apart of the growing craft beer movement here in this city and help effect change, show up, get involved. If you are not a member of CAMRA, join up and help the numbers grow. If you are a member of CAMRA recruit your beer drinking friends. I know I say it over and over again, but getting more involved and pulling in the same direction will provide strength  to the craft beer movement. Even a simple act of getting all CAMRA BC members to vote in next year's Georgia Straight Reader's Choice Awards may help to shed more light on and expose more people to the great craft beers that are being produced out there in this great land of ours.