Vancouver Approves On-Site Lounges in Breweries - Provincial Red Tape May Delay Openings For Several Months

Last night the City of Vancouver took a huge step forward in modernizing their liquor policies by unanimously approving zoning changes to allow breweries, distilleries and wineries to have small, licensed lounges on-site where they can sell their products to be consumed. 

The by-law changes removes the roadblocks (read here) in Vancouver that were preventing breweries from taking advantage of a recent provincial liquor policy changes allowing breweries and distilleries to apply for endorsements to their manufacturing licenses to run on-site, licensed lounges giving them equal footing with wineries who have had this opportunity for years.

As of today, breweries can apply to the Liquor Control and Licensing Branch for their lounge and special event endorsements (see link above)| with the knowledge that they have clear sailing as far as Vancouver City Council is concerned.

That is the good news which has the local craft beer industry and craft beers consumers hoisting a jar of their favourite local brew in celebration.

The bad news is that according to a LCLB spokesperson, "(t)he application process for a designated lounge is similar to the application process for a bar or pub, in that it requires a resolution from local government and the gathering of views from the public.  A general estimate is 7 – 12 months from the time we receive a complete application."

Before we get all up in arms about the proposed 7-12 month wait, it was clear last night that  Mayor Gregor Robertson and Vancouver City Council are totally on board with these lounges and want to see them open ASAP, so there should not be any resistance in the process at the municipal level. But the application (see here) is a seven-page monster which outlines several steps that must be completed with reviews, inspections, more reviews, more inspections...you get the idea.

But for now, we rejoice!

It has been just over two months since NPA Councillor George Affleck met with yours truly (read here) and decided to put a motion together requesting City staff to look into what changes need to be made to allow brewery lounges to exist. In political time, two months is a blink of the eye to get such changes made and Mayor Gregor acknowledged this by thanking Clr Affleck for tabling the motion, Vancouver City city staff for their quick work in putting together the recommendations, the local craft brewers for working so amicably with the City to come to an agreement in regards to restrictions and Vancouver City Council for moving so quickly and to get things done.

Heck, he even thank me for bringing the issue to the attention of Clr Affleck and City Council.

Maybe I didn't have to move to Powell River after all?? 

Stay tuned for a full report about the Public hearing, reactions, restrictions etc...I have to hit the road right now to embark on a two-ferry journey with my wife and three-year-old to head home... I think I am going to need one of these beer lounges by the end of the day!

As a final word, thanks to all who made this happen: George Affleck, Mayor Robertson, Vancouver City Council, local Vancouver brewery folks who work together as a group and with City Hall, Barley Mowat who helped rally the troops, CAMRA Vancouver for getting word out support was needed and to all the craft beer lovers who took the time to write City Council and/or come out to the public hearing.

A job well done!!!

Free Samples of Cask Beer!: CAMRA Vancouver Wants to Bring Craft Beer to Local Farmers Markets

Imagine ambling down to your local farmers market on a sunny Saturday afternoon and being able to taste one or two sample-sized beers from your favourite, local brewery before purchasing a growler of fresh craft brew to throw into your recyclable shopping bags along with your organic organic veggies, free range eggs and fresh baked whole grain bread.

Crazy talk, you say?

Well here in BC, where adult consumers of alcohol are treated like children and it is illegal to sell or give out samples of any type of alcohol at farmers markets, yes. Government liquor inspectors to toss and turn all night and politicians run for cover at such suggestions saying it is not in the interest of public safety.

But not so in a few places south of the border, such as Oregon, Washington State and New York State, where consumers can purchase and consume beer at farmers markets and in some cases wine and spirits (read here) and you know what, from the reports I have read and heard, there are no gangs of drunken youths or irresponsible adults overturning the organic apple cart. As a result, many other states are considering passing laws allowing booze sales at local markets.

In a bid to raise awareness about this issue, The Campaign for Real Ale BC - Vancouver Branch (CAMRA Vancouver), has struck a deal with the Vancouver's Farmer's Market to set up shop at community tables provided at five different markets over the summer.

To get market goer's attention, CAMRA are setting up a "pin" (20 litre cask) at their table with a sign saying "free samples". Once lured to the table by the thought of a free sample of cask beer, the consumer sees the fine print under the "free sample" sign explaining the illegalities of alcohol at farmers markets in BC and CAMRA representatives are there to answer questions and provide education about this issue and other CAMRA campaigns such as Fess Up to Serving Sizes (FUSS), Bring Your Own Craft Beer (BYOCB) and the Save Growler Campaign and about CAMRA Vancouver and what they stand for in general. If interested, people are also able to sign up for a membership onthe spot and join the CAMRA cause.

CAMRA is also encouraging those who support the idea of beer sales at farmers markets to write Attorney General Suzanne Anton and her Parliamentary Secretary, John Yap to inform them of their desire to be able to sample and purchase craft beer at Vancouver Farmers Markets. To help get the letter campaign going, CAMRA has been printing out form letters which they are offering to mail if signed at the markets. The letter can also be downloaded from their website (download here) and mailed in by the consumer.

Free samples! Not here in BC! Campaign For Real Ale Vancouver is asking the Provincial Gov't why beer samples and sales are
illegal in BC while legal in places like Oregon and Washington States

"All the people we spoke to knew it was illegal but didn't know why," states CAMRA Vancouver President, Adam Chatburn on CAMRA's website. "A couple of the people who signed letters were visiting from Seattle and Oregon and were surprised that it wasn't possible for local artisan alcohol products to be sold at farmers markets."

According to Chatburn, this is not a campaign pushing to have beer gardens and on-site consumption, other than limited samples and is about giving craft beer consumers the chance to purchase growlers from local craft breweries at Vancouver Farmers Markets. It is an idea that fits in with the concept of consumers buying locally produced products directly from the producer.

CAMRA has taken the idea to the BC Legislature, where they met with several NDP MLAs and according Chatburn, the idea was well received, especially supported by long-time NDP MLA Jenny Kwan. Chatburn has also met with Vancouver City Councillor Heather Deal where he brought up the idea of beer sales at Vancouver Farmers Markets.

CAMRA Vancouver has already attended two markets, in Kitsilano and the West End and the response has been good. 

"Everyone who we spoke to about it at the markets agreed to sign a letter and we quickly ran out of letters at our first market, we also ran out at the West End market and in total so far we have over 100 letters ready to go," reports Chatburn. 

They are scheduled to be at the Main Street Market, July 10th, Trout Lake, July 13th and Kerrisdale August 10th. So if you are a CAMRA supporter and in favour of beer sales at Farmers Markets, get out and support the cause.  Who knows, if enough people write letters at this time when liquor laws are being reviewed, reformed and modernized, we may soon be able to fill our growlers and buy great, locally-produced foods at BC farmers markets.

Unanimous Support From City Council Brings Beers Lounges Closer to Reality

The local craft beer industry was given a glimmer of hope Wednesday after Vancouver City Council voted unanimously to support a motion, tabled by NPA Councilor George Affleck, directing city staff to instigate what changes need to be made to city zoning and licensing regulations to allow for on-site beer lounges.

The motion, which directs Vancouver City, "staff report back to Council on the required changes to the relevant regulations within the City of Vancouver that would permit micro-breweries, wineries and distilleries on industrial land to sample products produced on-site, thus being consistent with provincial liquor policy," in itself does not lead local brewers out of the bureaucratic woods, but at least has given them some hope that a path will soon be available to sell their beers in on-site lounges for consumption beyond the currently allowed 12 oz per-person, per-day.

Recent changes to BC liquor laws have made it possible for breweries and distilleries to apply for endorsements to their manufacturing licenses to have on-site lounges, where patrons can purchase and consume products produced on-site, putting them in line with wineries who have been able to do so for decades, but Vancouver City zoning and licensing regulations have made it next to impossible for beer, wine and liquor producers in the city to take advantage of the on-site lounge possibility. Currently tasting lounges are allowed, but except for the one 12-oz beer which can be charged for, all other beers must be given away as tasting samples.

These types of lounges, which have helped cities like Portland and Seattle become Pacific Northwest craft beer tourist destinations, could set up a win-win-win situation for the local craft beer industry, Vancouver City and and local and visiting craft beer consumers. Existing and future breweries would have yet another way to market their products and produce revenue, the City would benefit from an increase in beer tourism and economic spin-offs of having a vibrant local industry and consumers would have greater access to world-class, locally produced beers.

After writing a blog post on the situation (read here), I attempted to contact Mayor Gregor Robertson and Vancouver City Council to try to start some sort of dialogue about how supporting these types of lounges could be a great move for Vancouver, but I received no response prompting me to write a scathing open letter voicing my displeasure at being repeatedly ignored by local politicians.

Clr Affleck was the only person to respond and after meeting face-to-face with me tabled the motion which since being passed officially signals Vancouver City Council's intent to look into how to align City by-laws and regulations with provincial liquor laws regarding on-site lounges.

After the motion was passed late Wednesday, Clr Affleck, the lone NPA representative on Vancouver City Council, stated he was "very pleased to get unanimous support," and believes passing the motion was, "an important move forward for Vancouver and sets us (Vancouver) up to be micro brewery tourism destination location."

After the motion was tabled last week, Mayor Gregor and Vision Clr Heather Deal immediately, via Twitter, made it be known they had been working with Vancouver City staff  on a solution to allow for the lounges, but if this was true, they were keeping their activities very quiet. When CAMRA Vancouver President Adam Chatburn met with Deal a few weeks ago to talk about the beer lounge impasse, Deal only stated "they would look into fixing the problem" and gave Chatburn no indication as to when or how and definitely did not offer to table an official motion before City Council.

Another positive to come out of the Affleck motion is that local, Vancouver-based breweries have banded together to create one, organized voice. This unofficial, and I stress unofficial, "Vancouver Craft Brewers Guild" is very significant as local brewery representatives are finally seeing the importance of forming a united front to advocate for the local craft beer industry, for the greater good, while still fighting it out in the marketplace with their brews as individual breweries. Thirteen signatures, from 11 different existing or soon-to-be-opened Vancouver breweries were present on a letter presented to City Council, "respectfully asking for the opportunity to consult with planning and building departments as they draft forthcoming regulations pertaining to brewery lounges." City representatives did in fact meet with local brewery representatives before Wednesday's debate on the motion to listen to their concerns and wishes.

The motion was also supported strongly by CAMRA Vancouver, with President Chatburn both sending a pre-debate letter outlining CAMRA's position supporting beer lounges and by speaking directly to City Councilors at the debate on behalf of Vancouver craft beer consumers.

No offical timeline has been set for the report to come back to City Council, but Affleck hopes "by summer" so hopefully we will have a better idea as to how much the City of Vancouver really supports this beer lounge idea or whether they were simply buying time to take off pressure in regards to this issue.

Time will tell, but I am cautiously optimistic as this is the first time in a long time the local craft beer industry and craft beer consumers have organized and worked together and have been successful penetrating the political process to bring about possible positive, meaningful; change.

Let us hope this trend continues.

Beer Lounge Possibilities in Vancouver to be Debated by City Council

Vancouver City Council is set to debate a motion put forward by NPA City Councilor George Affleck that proposes to look at what changes need to be made to allow for on-site consumption lounges for breweries, wineries and distilleries in Vancouver.

Several liquor law changes were announced Feb 08/13 by Rich Coleman, the minister responsible for alcohol policy in BC, among them a change allowing for breweries and distilleries to be allowed to apply for endorsements to their manufacturing licenses to have an on-site consumption area such as a lounge, tasting room or event area, putting them in line with the province's wineries who were allowed these possibilities for years. Due to zoning by-laws and liquor licensing policies in Vancouver, it was next to impossible to be able to apply for these types of on-site lounges as the zoning areas that typically allow for breweries, distilleries and wineries do not allow for liquor primary licensing.  

I wrote about this issue here, and here. I also wrote an email to Mayor Gregor Robertson and City Council about the conflict between Vancouver City zoning & licensing and Provincial liquor policy and received absolutely no response. I then wrote an open letter to Mayor Gregor and his City Council and finally did receive one response, from Affleck who met with me, listened to what I had to say and who put the motion together (see end of post for actual motion) triggering the debate set for the Vancouver City Council meeting April 23rd. It is an open meeting which allows for anyone who wants to speak directly to City Council on this subject to sign up with the City Clerk ahead of time to get a slot to speak.

“Current City of Vancouver regulations do not allow for brewery and distillery operations to offer customers samples and purchasing options. I’m asking staff to come back to Council with recommendations on how we can change that” said Affleck in a news release April 16.

“This motion is intended to bring the City of Vancouver up to date with Provincial policy directives, and is aimed at giving local breweries and distilleries a greater chance to thrive while adding to the vibrancy of the city’s robust food scene.”

It appears from the Twitter banter from @MayorGregor that the Mayor's office is now on-board with trying to make the necessary changes to allow breweries, distilleries and wineries and Affleck seems confident, stating in his press release that he had, "already received a great deal of support from the Mayor’s office since submitting the motion and am confident it will receive unanimous support at the Council table.”

On-site beer lounges could really open up Vancouver for smaller nano-style breweries to open up and sell their beer directly to consumers from the actual point of production. This in turn could be a boon for local consumers and beer tourists alike, giving Vancouver the opportunity to become something of a Portland North.

The motion put forward by George Affleck
Enabling the Micro-brewery and Distillery Industry

MOVER: George Affleck
SECONDER:

WHEREAS:

1. The City of Vancouver prides itself on its local tourism sector;

2. The City of Vancouver wants to foster a robust local food scene, which includes the distilling of spirits, the making of wine and brewing of craft beer;

3. The Province of BC announced Policy Directive 13-02 effective March 1, 2013, which allows for changes to brewery and distillery operations in the province and the ability for customers to sample and purchase locally produced spirits and beer for on-site consumption;

4. The policy change thus align regulations for brewers and distillers with wineries who have been able to serve and sell wine for on-site consumption for years

5. The City of Vancouver's Zoning and Development Bylaw only permits micro-breweries, wineries and distilleries on industrial land to serve or sell product in a limited way because industrial land is not zoned for liquor primary;

THEREFORE BE IT RESOLVED

A. THAT staff report back to Council on the required changes to the relevant regulations within the City of Vancouver that would permit micro-breweries, wineries and distilleries on industrial land to sample products produced on-site, thus being consistent with provincial liquor policy.

Open Letter to Mayor Robertson & Vancouver City Council

Dear Mayor Robertson and Elected Vancouver City Councillors:

First of all I want to introduce myself as Paddy Treavor, a long-time Vancouver resident and one that takes his civic duty to vote in elections very seriously.

Democracy only works with participation and that participation, on both the voter and politician side of the equation, reaches beyond election campaigns and the act of voting. Once the votes are cast and the candidates chosen for public office, it is of paramount importance that those elected to office are held accountable by the citizens they represent and that the politicians take this responsibility seriously, and not consider themselves above the people who hold the power of returning the politicians to office or replacing them with other, more responsible and accountable candidates in the next election.

It is because of this concept of political accountability I am writing you all.

I recently sent an email entitled "Vancouver City's Lack of Support for Local Industry" outlining how supporting the new provincial liquor law allowing for on-site beer lounges at breweries could be a great way for the City of Vancouver to support local, small businesses, promote local tourism, provide more opportunities for local employment and attract businesses to locate in Vancouver in the future. The email was a follow-up on a blog post I wrote entitled "No Fun City Bureaucracy Stands in the Way of Beer Lounges", a story that highlights how current Vancouver City zoning by-laws and liquor licensing polices are prohibiting local breweries from taking advantage of this great opportunity. Even if you did not read my blog post, and I encourage you to do so, the story was picked up by The Province newspaper a few days later so you may be familiar with the problem.

Almost two weeks have passed and the only response I have received is one from the city clerk stating they had forwarded my email to Mr Mayor and City Councillors. This is not the first time I have received no response to emails sent to Vancouver City Hall regarding issues involving the rights of local craft beer consumers and the local craft beer industry, so I am beginning to think that Mayor Robertson's appearances at Vancouver Craft Beer Week, to tap the first cask, were more photo opportunities than a true desire to support the local craft beer industry and that Vancouver City Council does not take the craft beer industry and the consumers who support it, very seriously.

When I was president  (2011-2012) of the Campaign for Real Ale (CAMRA) BC - Vancouver Branch, a Vancouver-based consumer advocacy group which currently boasts a membership of close to 1000 members, either myself or a member of my executive sent several emails asking for City Council support on campaigns like Fess Up to Serving Sizes (FUSS), addressing the common practice of liquor licensees misrepresenting their draft beer serving sizes in your city and Bring Your Own Craft Beer (BYOCB), asking for your support to have beer included in changes to provincial liquor laws involving corkage which would have been great for craft beer consumers in your city and would help spur on the local hospitality and craft beer industries.

Silence. Not even the courtesy of an email saying, "not interested". That doesn't seem very accountable to me.

I understand you are all busy running our great city, but these issues have been important enough to illicit responses from other busy politicians such as Liberal Cabinet Minister Rich Coleman, and NDP Caucus Chair, Shane Simpson, to name but a few, as well as from Liquor Control and Licensing Branch General Manager, Karen Ayers. These issues I wrote you all about were also important enough to be brought up and discussed in the BC Legislature, but not important enough to get any response from yourselves even thought they are issues that impact the voters this city on a daily basis and which, with your support and attention, could be resolved here in Vancouver.

The only time I have received any response to emails sent to Vancouver municipal politicians was just prior to the last election when I sent out an email to all candidates asking them a specific set of questions regrading how they would support the local craft beer consumer and craft beer industry. During that pre-election period, when politicians are doing their best to connect with as many voters as possible in attempts to get their votes, I did receive email responses from several candidates, including current City Councillors:

•  George Affleck, who stated he "would be happy to take a lead" on the subject of allowing for "smaller pubs spread around the city like they are in the UK," which supporting beer lounges would do quite nicely.  
• Jerry Jang, who stated Vancouver City Council can, "encourage the establishment of the (craft beer) industry through zoning,", the same zoning that is prohibiting beer lounges at this time. He also stated, "neighbourhood pubs are important not only because they add to the character of a neighbourhood, but also prevents drinking and driving as one can walk home!". Hmmm, beer lounges are not neighbourhood pubs, as the legislation states they are "endorsements" on manufacturing licenses, but they sure would function in a very similar way.
• Heather Deal, who stated she would "like to see more small pubs in neighborhoods throughout the city.” Again, beer lounges could be a great way to have these small, licensed establishments dotted around the city. To Heather's credit, although she has ignored all emails sent post-election by myself or CAMRA when I was president,  has kept her pre-election promise to "work with" CAMRA, having just taken a meeting with current CAMRA Vancouver President, Adam Chatburn. Whether that meeting comes to anything is yet to be seen, but at least she responded.

I am a very active advocate, championing the rights of BC's craft beer consumers and the vibrant and growing craft beer industry here in our province. As I mentioned, I am a blogger, the author of the award-winning VanEast Beer Blog, the very blog you are reading now, a blog that reaches thousands of people each month, many of whom live in Vancouver and will be voting in the next election. I am not saying I can persuade these readers to vote one way or another, but I do think that those voters knowing you are ignoring these issues that they are so passionate about may cause them to rethink whether they want to re-elect politicians who so blatantly ignore their voices.

Yes, I am but one person, one vote, but there are thousands of others who think the same way as I do on these issues and these people are my readers.

And just to let you know that I was on to something when I wrote in my post that is Vancouver City does not embrace the idea of beer lounges ASAP, they will lose businesses to other municipalities,  the exodus has started. I already know of one person who has recently scrapped plans to open a small brewery in Vancouver, in favour of a neighbouring city, because of your restrictive zoning by-laws, stifling liquor licensing policies and unnecessarily complicated and onerous process of opening a brewery here in Vancouver City.

If you do not start paying attention to people like myself who are advocating on behalf of one of the most vibrant consumer markets and industry segments of this province, you are going to see many more breweries opening in neighbouring cities, paying their taxes and luring tourism and business away from Vancouver City. That would be a travesty as Vancouver, if politicians have enough vision, could become the Portland North, attracting millions of tourist dollars a year because of their great craft beer scene.

I can tell you, politicians at the provincial level are listening and meeting with people like myself and CAMRA Vancouver President Adam Chatburn and listening to what we have to say. I hope, for the sake of our great city, you all start to take some notice as well before it is too late for both the craft beer industry in this city and yourselves come the next election.