Reports & Ramblings From a Beer-Addled Mind #5

Craft Beer Month Just Around the Corner

Although its announcement came without much fanfare and without the knowledge of a great deal of people involved in the BC craft beer industry, hospitality industry and consuming craft beer, October has been officially declared B.C. Craft Beer Month by the Province of British Columbia in a proclamation signed by Attorney General, Barry Penner.

What this means to lovers of craft beer here in BC is not quite known at this time, but, if Craft Beer Month lives up to its billing on the proclamation, "the month of October will feature a celebration of craft beer by British Columbia's craft breweries with beer tastings, beer maker dinners, craft beer festivals, brewery tours, beer and cheese pairings taking place throughout the province," and will raise the awareness of the importance of the craft beer industry in BC and the advantages of supporting that industry which benefits both the consumer, by producing a unique, quality products and to the economy of the province as a whole by providing jobs in all sectors and boosting the economy.

This is a time for BC craft breweries & brew pubs to strut their stuff and shine the spotlight on themselves and could prove to be a lot of fun for those of us out there who love craft beer. It is also the time for those pubs, taphouses, restaurants and cafes that feature BC craft beers to celebrate supporting our local craft beer industry by creating events in their establishments to add to the celebrations. 

Let's hope the word spreads and those who have a vested interest in the craft beer industry in BC participate in BC Craft Beer Month and make this the celebration it can be. Although CAMRA has a few tricks up its sleeve, the Craft Beer Month celebrations will depend heavily on whether the breweries and licensees can get organized and creative to promote craft beer and raise awareness amongst the public above and beyond the usual craft beer community. I know of a few establishments that have some plans to highlight BC craft beers and I hope more get on board and join in the fun.

Stay tuned in the next few months to find out when and where BC Craft Beer Month celebrations will be taking place.

Too Hop To Handle - A Little Info on What is in Store

This Saturday local Hopheads who managed to snag a ticket to CAMRA Vancouver's  Too Hop To Handle festival will be doing their happy dance as they make their way to St. Augustine's Craft Brew House and Kitchen.

The event, which is sold out earlier this week, will feature hoppy offerings, many of the one-of-a-kind variety, from 14 breweries - 13 from BC and one from Seattle, Washington - which will challenge even the most hardcore and adventurous IPA drinkers. Three of the brews being offered clock in at over 90 IBU's, with one measuring 92 IBU's and 8% ABV, another upping the ante at 100 IBU's and 9% ABV and another pushing the limits completly, hitting an unbelievable 151 IBU's at 9% ABV!

If those numbers having your taste buds running for cover, don't fret as many of the offerings are not pushing the limits as the ones listed above and run in the range from 5.5%-7.7% ABV and 50-70 IBU's. With the number of beers available being lower than many festivals, having at least one 5 oz taster of each, over the course of the day, should be manageable. St Augustine's chef, Dion Ouellet. will also be creating some fare to pair with the hop bomb of choice and help absorb the alcohol for those trying to do the complete circuit.

Breweries participating are Red Racer/Central City, Howe Sound, Big River Brew Pub, Lighthouse Brewing Company, Big Ridge Brewing, Phillips, Russell, Storm, Dead Frog, R&B, Crannog, High Mountain Brewing (Whistler BrewHouse), Elysian and Spinnakers, who are making a rare trip over from the Island!

CAMRA Vancouver will also be there, setting up a booth to sign up new members and sell CAMRA swag. If you aren't already a member, bring along an extra $25 and sign up, get involved and help shape the landscape of the Vancouver craft beer community!!
See you there...but if you want to guarantee any sort of reasonable conversation, catch me early as I don't think I'll be able to resist hitting the big-hop, high-octane beers for long...

Beerlesque Fundraiser

For those of you hedonistic types who like a little titillation with your craft beer mark August 19th on your calendar and get ready to have some fun.

The Roundhouse is teaming up with CAMRA Vancouver and Vancouver Craft Beer Week to present Beerlesque, "a celebration of burlesque and BC craft beer" which hopes to raise dollars for the Roundhouse Community Arts & Recreation Centre.

Tickets are $50, inclusive of all beer and entertainment and are available on-line at the above link. There is a full evening of entertainment on the slate and those attending are being encouraged to dress up as a prize will be awarded for the best costume. Beers to provided by Driftwood, Phillips, Russell, Red Truck and Vancouver Island Brewing. Food carts from ReUp BBQ and Ursu Korean BBQ will be on site.

Cambie Malone Group Gets Crafty

Last week, as a part of my dogged, never-ending research in the field of craft beer, I came across an opportunity at one of Vancouver's craft-beer focused establishments, to taste BrewDog's Tokyo Imperial Stout, an 18.2 ABV bomb of a beer, not for the faint of heart.
It takes a lot to surprise this jaded, grizzled, old dog these days, but I was gob-smacked by this experience and the shock was more associated with where I found this beer than with the beer itself.

If you are paying any sort of attention, you will already have figured out by the title of this post I was not at the Alibi Room, or St Augustine's or any of the other handful of "traditional" craft-beer focused establishments you'd expect to find such a delicacy. No, I was in Malone's Bar & Grill, located at the corner of Seymour and W Pender, a place that will soon be one of "the" go-to stops for local and visiting craft beer lovers in this city.

When pigs fly indeed!!

I had been hearing rumours that Malone's, recently renamed Malone's Urban Drinkery, had undergone some changes but I was not prepared for the extent of those changes when I walked in the door to meet the Cambie Malone Group's new Director of Operations & Services, Rachaal Steele. I was skeptical heading into my meeting, but I have to tell you, I was more than pleasantly surprised by what I found at Malone's and very impressed with Steele and her staff who can be described as very craft-beercentric and enthusiastic about the changes Malone`s is undergoing.

Steele, who landed her current position after answering an ad for the position on Craig's List, is an American who brings a wealth of experience and knowledge with her to Malone's having worked in the craft beer industry for various breweries, pubs and restaurants in California and the US Pacific Northwest. Steele arrived in Vancouver March 20, this year and began changing the face of Malone's the following day.

Malone's currently has 24 taps on offer, 20 of those of the craft variety from both BC and the US. Those four remaining taps of mainstream, macrobrews will soon be replaced by more craft taps in the next few weeks. Steele stated she gave the big breweries Malone's had traditionally done business with a bit of a reprieve, keeping them on for a few extra months in a limited capacity.

"It's the least I could do since we were breaking up with them," joked Steele.

For those who don't know Malone's, it was known more of a sports-oriented, establishment which served mainstream, marcobeers to a burger & chicken-wings-eating, twentyandthirtysomething crowd. It was a place no self-respecting beer aficionado would ever be caught dead, but this has quickly changed in the past few months. As I sat and chatted with Steele over a few jars, I noticed a few familiar faces from the local craft beer community seated around Malone's enjoying the great beers on offer.

Steele was expecting a backlash when Malone's made the changes but says the transition has been smooth and most of the regulars have embraced the craft beer. She states that beer sales, in dollars, are up 13%, some of which can be explained by the fact that craft beers are slightly more expensive, but Steele says she has noticed more people coming in and more beer being sold.

As an added bonus to the craft beer selection in Malone's, they have a lounge next door, which can be accessed off Seymour St, under the Syemour Cambie Hostel sign, or from inside Malone's by mounting a few stairs at the south end of the establishment and crossing a hallway. Called the Second Door, this small intimate room, which has a few tables and a few couches to lounge in, features 12 taps and over 100 bottles of craft beer. Steele says this is where you will find the "real beer nerd beers" such as the BrewDog Tokyo Imperial Stout I shared with Steele and a few others. There are plans to install a beer engine in the Second Door lounge so that cask beer will be on tap permanently.

Probably even more improbable than Malone's joining the ranks of craft beer only establishments is the fact that Steele and the Cambie Malone Group are also converting the infamous Cambie Hotel to a craft beer venue. You won't find Brew Dog or any fancy Belgian lambics there but if Steele has her way, the long-established hangout for the Gen X, grunge-loving lager drinkers and world travellers staying in the attached hostel, looking for a cheap pint of whatever, will be craft-beer focused with a more local-BC flavour. The conversion has already began, with all the Granville Island taps being replaced with Russell Brewing Co beers. The existing tap lines have undergone an ``aggressive tap cleaning`` and new lines are being put into place with the hopes of having local BC favourites like Red Racer, Howe Sound and Phillips on tap, although Steele does admit nothing has been confirmed.

I see this as the beginning of the next big wave of changes to our beer-drinking landscape here in Vancouver. It has already started with groups like the Donnelly Group featuring craft beer in some of their establishments where craft beer has not been traditionally offered. Now with places like Malone`s and The Cambie getting all crafty, if the moves works out for them, it won`t be long until other establishments start to see the dollar signs and follow suit. I`m not suggesting that every bar and restaurant in the city will be serving craft beer, but I think, in the next few years, you will see craft brews on offer at many more pubs and restaurants.

I personally don`t care how the craft beer gets into more places or what motivates owners and managers to serve it as long as it is available and served properly. With knowledgeable people like Steele in charge, proper handling of the beer is not going to be an issue, but for others who are not up to speed in regards to craft beer styles, proper handling, etc, there may need to be some education supplied to those pouring and serving our beers. There is no use in ordering a great IPA if it is served over-carbonated in an ice-cold, frosted glass! This is where groups like CAMRA can become valuable, supplying this education and helping bars and restaurants handle and serve their beer properly and with some knowledge as to what exactly they are serving.

As consumers, this expansion of the craft beer market is great news. As more places feature craft beer, our choices of where to go to enjoy a pint obviously grows. And as craft beer is offered in places that traditionally have served mainstream beers, more people will be exposed to craft beer and will drink it on a regular basis. If you pour it, they will come! This is turn helps the local breweries grow and prosper and hopefully more craft breweries will open as the market grows and is able to support them. We still have along way to go, but with places like Malone`s and The Cambie serving up craft beers, the Vancouver craft beer scene is definitely heading in the right direction.

Why Are Craft Beers Found in Restaurants More Often Than Pubs?

This post was first published at www.openfile.ca as a part of their BeerFile series last week. Check out the other great articles and posts on OpenFile Vancouver by clicking on the link above.

Traditionally, “going out for a pint or two” means meeting at a local pub with friends, but that is not necessarily so for Vancouver’s craft beer aficionados. There is a small but vibrant craft beer culture in the city, and a surprising majority of Vancouver’s discerning beer drinkers gravitate, more often than not, to one of the many craft beer-focused restaurants when going out for a night on the town.
Arguably, the two major “go-to” craft beer establishments in Vancouver are the not-to-be-missed Alibi Room, located on the eastern edge of Gastown, and Commercial Drive’s St. Augustine’s Craft Brew House and Kitchen. Both establishments have world-class craft beer selections and are operating with a food-primary license, more commonly known as a restaurant license, which indicates the licensee’s primary focus is food.
Although these two eateries (both of which have great menus that complement their beer lists brilliantly) are the dominant two craft beer spots in town, they are relative newcomers to the scene. The Alibi Room began to focus on craft beer in 2006, followed by St. Augustine’s, who opened their doors in 2008 but who did not begin to expand their tap list beyond a few until July 2009. Both have taken the concept of craft beer in restaurants to the extreme, and judging by their near-capacity crowds most nights, it is a concept that has caught on.

In fact, it caught on long before these two restaurants arrived on the local craft beer scene. Even then, with the exception of brew pubs who brew and sell their own beers, restaurants had been the main supporters of the local craft beer industry. Craft beers from both local microbreweries and beyond can be found in exclusive, fine-dining establishments and local cafés alike. And where you find craft beer, you will no doubt find those knowledgeable and loyal craft-beer lovers who make up the colourful Vancouver craft beer community.


In the 1980s, the early days of Vancouver's commercial craft beer scene, nearly all the beers brewed were only available as draft. This limited their sales to either pubs or restaurants. Brew pubs did not enter the Vancouver craft beer market until the mid-1990s and as mentioned before, existed mainly to promote and serve their own products.
Before then, BC beer drinkers had been limited to the bland, mass-produced, lager-style brews produced by the three major breweries in Canada. These three companies -- Molson Canadian, Labatt and Carling-O’Keefe -- had a stranglehold on the Canadian beer market.

Selling restaurants and pubs on the idea of serving beers that were unique, full of flavour, made with quality ingredients and brewed in small batches seemed next to impossible in the beginning. Other than the brewers and a few astute and forward-thinking restaurant owners, no one believed that Vancouver beer drinkers were ready for IPAs, porters, lambics and the like.
James Walton, owner and head brewer of East Vancouver’s Storm Brewing remembers how hard it was in the beginning to get his beer on tap.

“There was a lot of rejection at first,” says Walton, whose brewery’s licensee sales have consistently been over 90% to restaurants. “I was told by a lot of people at first that I could not sell my beers."
Established in 1994, Storm was part of the second wave of microbreweries to hit the market in Vancouver. They followed in the footsteps of Granville Island Brewery and Shaftesbury Brewery, who led the local charge against the big three.
“I found that the [restaurant] owners and chefs were more open to my beers and in tune with the tastes. They had a taste for variety,” says Walton.

He believes that many restaurant owners were "kindred spirits" in relation to the owners of microbreweries, since they both owned small businesses with focused concepts.
“Usually [a restaurant's concept] is one person with a vision, so they can relate to small brewery owners. They get it. They care more about what they were putting in their [customers’] glasses and realize people will come back if you give them quality,” Walton says.

Nigel Springthorpe, co-owner of the Alibi Room and Anthony Frustagli, co-owner of St. Augustine’s, both support Walton's views. Their establishments feature a staggering array of craft beers and only craft beers – the Alibi has 44 taps and three permanent beer engines to pour cask-conditioned beers, and St. Augustine’s has 40 taps.

Despite running very different restaurants, Springthorpe and Frustagli share a commitment -- to a vision and to quality -- that has been unwavering from the start, even when they met with criticism and resistance. And like Walton, they stuck to their guns, stayed the course and are now successful. This similarity in attitude between many small brewery owners and independent restaurant owners may have indeed played a big part in coupling craft beer with local eateries.

“Consistency, sticktoitiveness and no compromise,” Springthorpe says, listing the key elements that made his restaurant so successful. “I think if you try to please everybody, all of the time, you end up with a watered down concept," he says.
“At the Alibi it was a big step for us to get rid of the (great-selling) mega-beer brands. At first people were outraged if they couldn't get the ubiquitous brands they were used to seeing everywhere without even having to engage a beer list. But, we stuck to it. Through staff education we were able to guide people in other directions to product we thought they might like.”

St. Augustine’s also met resistance when they dared to offer craft beer in a sports-oriented environment.

“I can't tell you how many reviews of our place I've read online, by people who claim to be enlightened craft beer drinkers, that say something along the lines of ‘they can't decide if they want to sell good beer to the craft beer drinkers or Molson Canadian to the sports crowd’,” says Frustagli.
In spite of the critical reviews and pressure to turn off the sports on their televisions, St. Augustine’s stuck to the idea that some craft beer drinkers also were sports fans. Now the restaurant is packed almost every night, whether it's game night or not.

Apart from similarities as small business owners, Walton, Springthorpe and Frustagli also agree that cost considerations play a role in the link between eateries and craft beer. Although there has been a local craft beer explosion over the past five years or so, craft beer drinkers are still the minority and are considered a fringe or niche market. According to the latest statistics from the BC Liquor Distribution Branch Quarterly Market Review (BCLDB QMR), sales for domestic craft breweries have more than doubled since 2007, but these breweries still hold only a 15 per cent market share. That leaves 85 per cent of domestic beer sales going to the bigger, national and multi-national macrobreweries who still produce mostly alike-tasting lagers.

“Because pubs cost a million dollars or more they are often owned by corporations or other large interests, and those types of businesses generally don't play on the fringe,” says Frustagli. “They have investors that need to be paid back, profits that need to be made...they play it safe and offer what they know 90 per cent of the population will drink.”

Springthorpe echoes those thoughts about why pubs are more likely to stick with the bigger breweries.
“I think a lot of pub owners don’t just own one place, but have a lot of liquor primary licensed pubs under the same corporate entity,” he explains.
“There may be some economies of scale to be had by representing some bigger brands in not one, but several of your places. This would also put you in a position to be quite demanding with suppliers. A lot of the smaller breweries and agents can't afford and/or are not ethically willing to bend over backwards for big accounts who make all kinds of demands in order for them to carry a particular brand,” says Springthorpe.

At Storm Brewing, Walton is now leery of doing business with pubs. He has been successful many times in getting his beers on tap only to see them replaced by beers from the bigger breweries. These breweries usually offer a better deal for pubs, often breaching the law by giving pub owners free products or financial enticements to carry their brands.

“I don’t even bother anymore,” says Walton about trying to interest bars in his product. “My beer has been dropped too many times in bars because of kickbacks. It’s not worth the effort.”
Despite statistics that show total domestic beer sales to be down 9.2 per cent over the last year, sales are up for smaller breweries producing fewer than 150,000 HL (their draft sales increased by 7 per cent, while bottle and can sales are up a whopping 30.42 per cent). This has the bars sitting up and taking notice. Some bar owners are seeing the success of places like the Alibi Room and St. Augustine’s and are trying to jump on the craft beer bandwagon to lure in new customers.

“Only when craft beer proves itself as a money maker and a differentiator will the corporations jump on board, which is what we're beginning to see,” explains Frugstagli.
“As craft beer begins to take a bigger chunk of the market and further proves its profitability we'll see more and more corporations jump on board, and that will lead to more people drinking craft beer which will further prove its profitability, etc. It's a self-fuelling fire,” he says.

“I think we're already seeing changes,” agrees Springthorpe. “[It's] mostly because some pub owners or multiple location restaurant owners are seeing dollar signs when it comes to the question of selling craft beer. The big boys are seeing craft beer as a gateway to another market. I don’t think the majority will ever switch to all craft product. Right now it’s a way to get more dollars rolling in.”
Whether this new trend will continue is yet to be seen. For now, restaurants are still the prime places to enjoy local and imported craft beer. But one thing is certain: if the current trend of increased sales for craft beer continues, it's a win-win situation for local breweries and consumers.

Increased sales means increased opportunities for craft beer lovers to drink their favourite brews, and more potential for new customers to be exposed to those beers. This in turn could result in increased sales for local breweries, encouraging others to open small breweries.
And for those who had the foresight and vision to support craft beer from the start, like Springthorpe and Frustagli, it will mean continued success and sense of satisfaction that their visions and “sticktoitiveness” has paid off.

The Great Canadian Beer Festival Feeling the Heat of the BC LCLB

If the rumours circulating around some circles of the BC craft beer scene are true, something wicked this way comes, in the form of the BC Liquor Control and Licensing Branch (BC LCLB), and they come with the intentions of making it more difficult for BC beer festival organizers to operate.  Although the sources of this information do not want to go on the record, for fear of repercussions from liquor inspectors and the BC LCLB in the future, there is a story going around that a BC LCLB liquor inspector was voicing at a recently held beer festival that the BC LCLB is going to target beer festivals by strictly enforcing the laws that govern special occasions where liquor is sold and served.

What is true is that the BC LCLB, which operates under the umbrella of the Ministry of Public Safety and Solicitor General, announced in February, 2011 that those holding temporary liquor licenses will be subject to the same fines as those holding permanent liquor licenses. Beer festivals come under the jurisdiction of the BC LCLB and are allowed to operate using a Special Occasions License (SOL), the same temporary liquor license used for weddings and small fundraising events. No matter if it is a wedding reception in the local community centre, a four-hour cask beer event in a restaurant/bar or a multi-day beer festival, event organizers require the same license and are governed by the same laws. In this case, size really does not matter and all "special occasion" liquor licenses are the same in regards to the laws and restrictions put in place to govern special events. And now they are subject to the same fines that hotels, nightclubs and bars pay when in violation of the BC liquor laws.

The fines that the BC LCLB can levy are substantial to the tune of thousands of dollars. Take for example the act of, "selling or giving liquor to an intoxicated person or a person apparently under the influence of liquor" which can get license holders a $5,000-$7,000 fine per infraction. If the BC LCLB inspectors decided to clamp down harshly on beer festival organizers, they could be financially cripple with a few strokes of a pen. At a festival celebrating craft beer, it is difficult to imagine that a majority of the people attending aren't "apparently under the influence of alcohol" or "intoxicated". There is no specific measuring tool in place to determine who fits these criteria so, on the surface, it appears all quite subjective and at the whim of the inspector and how he/she interprets the laws on any given day.

When contacted, via email, the BC LCLB categorically denied they were planning to step up enforcement at beer festivals. According BC LCLB spokesperson, Cindy Stephenson, the rumours are just that, rumours and that the BC LCLB, "are not targeting beer festivals." Stephenson went as far as to state the, "(BC) Government is supportive of our made-in-BC craft beer industry," and that these festivals, "are a great way to give consumers an opportunity to sample world-class offerings of our small breweries."

This should be reassuring to beer festival organizers here in BC, but where there is smoke, there is usually fire and there is at least one festival organizer out there feeling the heat and is worried that their event is under the BC LCLB microscope. Great Canadian Beer Festival (GCBF) Chairman, Gerry Hieter, believes his festival is being scrutinized and treated unfairly by the BC LCLB and their liquor inspectors and was willing to go on the record to voice his worry and frustrations.

"Somehow after 18 years they (BC LCLB) have now decided we are a bad event and they have told us and our lawyer as much," states Hieter. According to Hieter, neither festival organizers, nor their lawyer, have received anything in writing, but feels he has been personally "verbally taunted while in meetings" and that the BC LCLB personnel’s attitude “has been gleeful” when informing Hieter and the GCBF lawyer of the beefed up fines and what could possibly happen at this year's event, to be held Sept 9-10 at Victoria's Royal Athletic Park.

Although the GCBF has been operating for 19 years, making it the longest running beer festival in Canada, they have never been fined or even written up by the BC LCLB, according to Hieter. He states GCBF organizers go to great lengths to organize and coordinate  security and have a 37-page action plan that lays out every detail of responsibility, specifying who deals with what problems and how. They utilize Victoria Police Department officers inside and outside the festival and have a private security company on-site to deal the event's security issues. As well, they have their own security liaison, who has been with the GCBF since its inception, who oversees the event’s security plan while coordinating and liaising between the different groups working at the festival. Despite this great track record, Hieter states he is worried that this year the GCBF is in the BC LCLB's cross hairs.

"Our take is that everyone will be inebriated to a point and some will over indulge. It is not this fact that should be troublesome to the (BC LCLB), but how we deal with it as an organization that truly matters," said Hieter. "At this time, we don't feel that we will ever get fair impartial treatment from the (BC LCLB) and we may be looking at financial ruin if they decide to fine us $7000 for every person over-served."
When directly queried if they had any specific issues with the GCBF, the BC LCLB, through Stephenson, did not voice any concerns that would explain the unwanted treatment Hieter claims festival organizers are getting. Stephenson did state that the BC LCLB did, "recognize there are challenges faced by organizers of large events like this (GCBF), so liquor inspectors generally meet with event organizers in advance to suggest ways that potential issues can be avoided so their event can be a successful one." 
It seems there has been some sort of communication breakdown at these planning meetings between the BC LCLB and the organizers of the GCBF as Hieter and his team definitely are not voicing that they are feeling the support of the BC LCLB or that the BC LCLB are trying to make the event a successful one.

If the BC LCLB are not supportive of the GCBF organizers, the City of Victoria is behind the event, which the City’s Parks, Recreation and Culture Department Director, Karen Friars called a "premiere event." According to Friars, the City of Victoria has worked together with festival organizers since the festival's inception and "the festival organizers have worked cooperatively with the City and the (Victoria) Police (Department) to address concerns which may be raised by the neighbourhood or participants."

Hieter believes the GCBF does more than most, if not all other festivals out there to comply with BC liquor laws, even if it means more expense and cost. At a time when in Ontario, the government is financially supporting large festivals, through grants to the Ontario Craft Brewers and are loosening liquor laws including those governing SOL's, it would seem counterproductive for the BC government to put yet more restrictions in place in regards to the sale of alcohol, specifically events such as the GCBF which has such a positive impact on the craft beer industry and the economy of their local community. Time will tell whether the BC LCLB's assurances are true or whether Hieter’s concerns are justified. 
Until then, it is just rumour, but remember, where there's smoke, there's usually fire.

Demand Out-Distancing Supply at Times in the Growing Craft Beer Market

Has anyone else been having problems lately finding their favourite craft beers when they want them?

Over the past several months I have had the frustrating experience, on several occasions, of walking into a liquor store to pick up a few of my favourite local craft brews only to find an empty spot on the shelf where that they usually sit indicating that they were sold out with no hopes of restocking until their next delivery. Often it has not been just one brand that is sold out and I am forced to purchase my third or fourth choice, leaving the store with a distinct feeling of disappointment.

It has not just been in the liquor stores  where I have been experiencing this drinkus interuptus. I have found that some of the more popular local craft brews are becoming hard to keep in stock and it is not a given that I will be able to sip on a sleeve of my favourite brew in my restaurant/bar of choice, even if that beer is one of their "regular" taps, which pisses me off at times when I have made a specific trip to that location to drink that beer.

It is not that these beers are particularly hard to find. In fact, over the past few years it has become increasingly easier to find craft beers in Vancouver with more and more restaurants, bars and liquor stores carrying these locally-crafted gems. But as these beers have become more available, more and more craft beer aficionados are discovering and drinking them which is causing the supply-demand issues I have been experiencing.

There can be no argument that craft beer popularity in this city is on the rise. The latest BC Liquor Distribution statistics, from their March Quarterly Market Report shows that despite the fact that overall domestic beer sales are down 9.2% in this province over the past 12 months, sales for smaller breweries, those producing less than 150,000 HL, usually the segment of the brewing world that produces craft beers, are up 7% for draft and a whopping 30.5% for packaged products!! The market share for these breweries has increased from approximately 13% in the LDB's December report to 15% in March. These smaller breweries in BC have taken their market share from 7% in 2007 to the current 15%.

Yes, it looks like more and more beer drinkers are choosing local, quality brews over mass-produced swill. Samson is sticking it to Goliath a little in the BC beer market but here-in lies the problem, I believe.

Local brewers are creating world-class beers which are growing in popularity because they are superior, quality products. Craft beer sales are increasing, as the stats show us, which has more and more establishments, the non-traditional craft beer bars, restaurants and liquor stores, seeing dollar signs and bringing these beers in to increase sales by riding the wave of craft beer popularity. Traditional craft beer spots are becoming more and more popular, are attracting larger crowds more consistently and are selling more and more craft beers on a daily basis.

Breweries, seeing dollar signs, are selling as much as they can in this quaffing frenzy that is the Vancouver craft beer scene. But the problem is, they are, in some cases, out-selling their supply lines, leaving sales reps scrambling to keep all their customers in beer all the time. It is a juggling act for some of the sales folk for the more popular local breweries, as they attempt the impossible of supplying more beer than their breweries have the capacity to produce.

I am happy that these breweries are finally getting the recognition they deserve and are slowly taking a larger bit out of the local beer market, but I wish they would slow down slightly and realize they are at capacity and should not expand their market any further until they expand their operations. Some do have expansion plans, to help keep pace with demands, while others are capping sales, happy with their current size and market share. It will be interesting to see if more breweries are able to open, to help fill the gaps left by more demand than supply.

Only time will tell if this problem will correct itself. I hope the brewery owners realize this craze will stick and soon will just become the norm as craft beer continues to increase it's sales and the consumer base. I believe now is the time for careful planning, not greed. Expanding into new markets, both in the non-traditional spots in the city and geographically across Canada and into the US is great, but not at the expense of those who have supported the beers since Day One, when sales were difficult.

Don't over-sell your beer please. There is no point selling to X amount of liquor stores, restaurants and bars when you can only keep Y amount stocked, leaving the others sitting with empty taps and shelves. You may not care that I have been experiencing this frustration, but eventually, if the situation continues, or gets worse, myself and others will begin to find alternatives and there are many out there as US-based craft brews find their way increasingly into the local market.

Sports, Televisions, Craft Beer & Community

For those of you who were wanting to watch Game 7 of the Stanley Cup Final at St. Augustine's Craft Brew House and Kitchen, you had to be there before 2 PM last Wednesday to stake out your claim and secure a seat. Tables were beginning to fill at noon and three hours before the puck dropped, people were being turned away, as the restaurant has adopted a strict policy of sticking to their seating capacity in order to not run afoul of the BC Liquor Control and Licensing Branch inspectors and to ensure that those who are in attendance can watch the game in a comfortable environment. The enthusiastic early birds arriving mid-day did have something to do with the excitement and anticipation of a Canucks victory that was prevalent everywhere in the Lower Mainland, but a lot of it also had to do with the fact that the Commercial Driver eatery, famous for it's 40 taps of craft beer on offer, has become the place to watch sporting events on Vancouver's Eastside. Game 6 was just as frantic pre-game at Augie's, as it has become known by many locals, and the place was full by 3:15 PM which left even owner co-Anthony Frustagli having to scramble to find a place to take in the action with friends in his own establishment.

Not your typical male-dominated fan base taking in the action

And it has not just been the Canuck's playoff hype that has made St. Augustine's a popular place to catch the games. Over the past few years it has become the gathering place for any significant sporting event for fans who want to enjoy the game amongst other sports fans while noshing on good eats and sipping great beers. Take the UEFA Champion's League final a few weeks back, pitting Barcelona against Manchester United (Boo), when the place was packed with soccer fans by the 11:45 AM kick-off. What I like the most about the sports crowds at St. Augustine's is that they are not just composed of males, swilling beers in the dark in a testosterone-fueled environment. More often than not, you will find families and female-only tables taking in the action and enjoying the vibe in the bright, wide-open space there. I love the fact that I can take my wife and baby daughter to the restaurant and find others who have taken their young ones along to get out into the world and socialize outside the home. My wife and I have met many other parents from the neighbourhood who share our comfort level in the restaurant and who love to stop by for a great craft beer and bite to eat with their families while watching sporting events. The restaurant has become a very real community gathering place for locals and more and more for parents who want to enjoy some more adult pleasures, such as craft beer, good food and sports, in a family-friendly environment, are bringing their families there on a regular basis.

My wife and daughter enjoying Game 7 in a the
family-friendly atmosphere at St Augustine's

This success has not come instantly for the restaurant, which sits in a space that has been several different establishments that have failed for various reasons over the past 15 years or so. St. Augustine's has been the first business that has had any modicum of success at the corner of N Grandview Hwy and Commerical Drive and the owners have worked hard to build up their clientele and realize their dreams of having a sports-oriented restaurant that offers great craft beer and tasty food. The spot has slowly attracted many locals from other restaurants along The Drive who now make Augie's their meeting place and I see more and more young families and couples occupying the tables there. I can remember talking to several other restaurant owners on Commercial who literally laughed at the idea of having an eatery with 40 taps of craft beer in this neighbourhood. Most of them are not laughing now as many of their regulars have slowly migrated away from their establishments and are found at Augie's enjoying what is on offer there.

The owners, Anthony, Mike and Nick, all local boys who grew up in the neighbourhood, have battled the stigma of being an establishment that shows and supports the UFC and have endured undue criticism for attracting a "UFC" crowd, whatever that means. It is true that the big UFC events are shown, but again it is an atmosphere where I feel comfortable going with my wife and in the past have done so. I have never seen any problems during these events and have noticed that there is a large percentage of couples and females watching the fights, which are take place on the televisions only and not amongst those in attendance. St. Augustine's stays loyal to their UFC-loving patrons because is is they that helped keep the place afloat in the early days by supporting the UFC events there and any reports of rowdy, stereo-typical fight crowds in Augie's are simply not true.

The restaurant has also battled for its legitimate spot in the Vancouver craft beer scene. When the restaurant first introduced its 20-tap craft beer line-up, many of the local craft beer insiders shunned the restaurant because of the televisions. When the tap list increased to 40, to become the largest craft beer collection on tap in Western Canada, some still focused on the televisions and not on the great beer line-up on offer. There seemed to be an opinion and attitude among "serious" beer drinkers in this city that televisions and craft beer could not mix. I have always disputed this point of view and wonder why those holding these ideas believe that because I love sports, I should be restricted to drinking marco-beers and eating nachos in the traditional style sports bars and neighbourhood pubs who seem reticent to put craft beer on tap.  I suggested to many of those complaining that if the televisions bothered them, they should maybe find more interesting friends to converse with over a beer, so they can hold their attention, or simply go to another establishment, such as the Alibi Room, which features great beers in a television-free environment.

Now, with St Augustine's becoming an important place in the community for many locals and one of the places in the city to watch big sporting events, I think the restaurant has done much to break down barriers, combining craft beer, televisions, sports and community. I have noticed that as their popularity and business has grown, that a few other restaurants on The Drive have taken notice and made moves to try to attract similarly diverse crowds. It is great to see because, as a new father, sports fan, foodie and lover of craft beer, I can now enjoy social time out in the community with my entire family. There are many other restaurants out there who have televisions, show sports are family friendly and have good food/beers on offer but I would argue none do it better than St Augustine's and the local community is really beginning to take notice and realize what a great spot they have in their midst.

And I often smile to myself and am amazed at how many of those original detractors, the "serious" craft beer drinkers, I now see in St Augustine's watching the big games, seemingly forgetting that televisions, sports and craft beer don't mix.

My Thoughts on the New CAMRA YVR President

A few weeks back I wrote about the resignation of Martin Williams from his position as president for CAMRA Vancouver and in that post I suggested that the next CAMRA YVR President would have to be a strong leader, able to keep the momentum moving forward at this pivotal time in the organization's history.  I wrote the next leader needed to be, "an energetic, focused and knowledgeable person willing to lead and motivate the CAMRA membership at large," in order to continue CAMRA YVR's growth and development.

Well, I hope I didn't raise expectations to high in regards to what was required of the next CAMRA YVR prez because, as it turns out, I am that person.

Talk about setting myself up!

When I wrote that post, I had no idea I would be filling the position. Being named president comes as a bit of a surprise to tell the truth. Being nominated didn't surprise me because I had let the remaining executive know I was interested, but I was sure that there would be strong competition from multiple others. There are some strong leaders in the Vancouver craft beer community, many of which I thought might like to put their stamp on CAMRA YVR during this exciting period of growth. In the end, I am not in the position because I was the best person, or convinced the executive and the membership I was the right person, I am there because I was the only person who, when asked to accept a nomination, responded with a "yes". But at this point, it does not matter how I got there, only that I am now in a position to make a direct difference working with the executive on behalf of the CAMRA YVR membership.

I am a little nervous about how it will all go, especially at the start. It is always hard joining a team in mid-season but due to the fact I have been actively involved in the Advocacy and Policy Meetings and am good friends with Martin, I have some idea what I am walking into. I do have strong opinions and tend to voice them more often than not, just ask my wife. But, I believe years of experience being in leadership roles has taught me to be open, flexible and to listen to others, even if their ideas and beliefs are not in sync with my own.

Many of my thoughts about what CAMRA should and could be here in Vancouver and in the bigger picture, BC, are similar to Martin's. I think the biggest similarity is that both of us feel that the membership has to be active, involved and engaged in the actual advocacy and education portion of CAMRA's mandate. Supporting craft beer and real (cask) beer is as easy as buying and consuming it, but advocating and lobbying for changes to the status quo here in BC regarding the liquor industry, specifically how it relates to the consumers of craft beer, will be arduous and tedious work. It takes energy, focus, careful strategy and numbers, as in a substantial enough amount of people to make the politicians take notice.

I am a believer that CAMRA Vancouver needs to continue to grow and must become more focused and active as an advocacy consumer group to be effective. I would like to see CAMRA Vancouver executive continue to move in the current direction of trying to motivate and activate its membership. I would also like to see CAMRA Vancouver working in concert with CAMRA BC and the other CAMRA chapters in this province to formulate a plan and create one strong voice that cannot be ignored.

But before CAMRA can become an effective and successful consumer advocacy group in this province, it must increase its membership, develop political connections and insert itself into the political realm. Organizing beer festivals, beer bus trips and securing 10% discounts at local establishments are activities that CAMRA should continue to carry out for their membership but I feel CAMRA here in BC can be much more than that and can actually effect positive change for the craft beer consumers of BC. CAMRA can set standards and be leaders in the local craft beer community, being proactive instead of reactive & passive. Craft beer consumers deserve to be acknowledged, considered and should not just accept the status quo, unless of course, they are satisfied with the status quo. If the membership is not willing to do so, then CAMRA YVR will never been seen by outsiders as more than a beer appreciation group for beer snobs and beer geeks.

Unfortunately, many do hold this perception of our group and CAMRA must change this perception. The membership needs to continue to grow and,  in fact, I believe this is key as those who are in position politically to effect change to our liquor laws and taxation will take notice quicker if CAMRA's numbers are in the thousands as opposed to the hundreds. At times, I think that those in the craft beer scene lose sight of the fact that they are a distinct minority and there are many among those who love craft beer here in this city who are not CAMRA members, many by choice. CAMRA must work hard to try to enlist these folks to join the cause and must work even harder to try to introduce those outside the craft beer scene into the fold and encourage them to join CAMRA to try to effect the changes we all want to see.

These are some of the ideas I have in regards to CAMRA here in BC and CAMRA YVR in particular. Time will tell in regards to how well my ideas, hopes and wishes for the group melds with those of the membership and the existing executive already in place. In the end, it is not about me and what I want, but about what the membership wants. If it turns out that there is no will to go beyond organizing festivals and going to cask nights to socialize, my time as president may be short and I will move on to do what I do.

Having said all that, we have to remember that this is about craft beer. We are not charged with curing cancer, stopping world hunger or initiating world peace. We all have families, friends and lives out in the real world and must always remember to maintain that balance. What CAMRA is doing is important, but should be kept in perspective in regards to what we hold dear in our lives. Along those lines, I will continue to blog as I enjoy the process of looking into issues, researching, writing and advocating. If you are a regular reader of my blog, you can continue to expect the same erratic, all-over-the-map approach. When I started doing this, I had no idea what blogging was really about...many will say I still don't.

So, the journey as prez begins. Please feel free to let me know what it is you would like to see happen for CAMRA YVR. If you are not a member, please consider joining up and getting involved. Together we can make our voice be heard.

And remember, advocating, effecting change are better enjoyed with a great craft beer in hand.